Download - Communcation tools & web publishing
30th Anniversary - Communications
Communication Tools &Web Publishing
Ramallah - Feb 11 - 2013Session #2by @rchakaki
Monday, February 25, 13
your tools step #1
Monday, February 25, 13
Session format
• interactive - dialogue
• open & transparent
• productive - notes & outcome
• provide constructive criticism to improve the process
• Think digital
Monday, February 25, 13
will’s and won’t’s
• will
• focus on 30th anniversary
• introduce social media communication tools
• tweak processes to facilitate communication
• highlight areas of improvement to be adopted longterm
• measure outcome
• will not
• build or change the WF communication strategy
• change the WF brand
• stop current workflow
Monday, February 25, 13
Agenda
1. Identify media channels
2. Review stakeholders per channel
3. Define engagement types through each channel
4. Identify the measuring tools per channel
5. Select channels relevant to the WF 30th
6. Drill down on the select channel training (ex. detailed twitter training)
7. Define an approach to integrate campaign dissemination and engagement across channels
8. Define a process and timeline to conduct outreach across the selected social media channels
9. Tools to be used (CRM, Analytics, Linked-in, Twitter, Facebook, HTML Mail, Social Networking on the WF 30th site.
Monday, February 25, 13
who are we addressing?
partners
The Welfare Association
Donors
Individuals
Int’l NGOs
Corporates
Int’l Gov
Beneficiaries
Youth
Health Institutions
Jerusalem Architects
Jerusalem Home
Owners
??
????
Monday, February 25, 13
segment your target
Monday, February 25, 13
channels & users
Monday, February 25, 13
select your communication channels
+
Monday, February 25, 13
Monday, February 25, 13
social media landscape
Monday, February 25, 13
visual social network
credibility---
wikipedia
professional social network
---linked-in
mass social network
slide sharing---
slideshare
crm----
centric CRM
analytics ---
raven tools
HTML eMail------
campaign monitor
niche social community
---ning
thought leadership blog
---wordpress
communication channels & tools
instant news----
productivity tool------
social text
video ---
vimeo
crowdsourcing---
indigogo
accounting---
xero
document sharing
---dropbox
photo stream---
flicker
notes sharing---
evernote
fundraising---
first giving
Monday, February 25, 13
drive traffic from various channels to your site
Monday, February 25, 13
shorter - faster - more relevant
shorter attention
spans
Hyper-connectivity
Hyper-transparency
Fragmentation of demand and supply
Miniaturization of content,
products, and services
the micro cycle
Monday, February 25, 13
Monday, February 25, 13
Celebration Website
Monday, February 25, 13
empowering Palestinans through programs of impact
calendarabout updates stories
$57,999,00birthday gifts so far
gift login register
donateMonday, February 25, 13
Walter’s hierarchy of needs - the user experience
Monday, February 25, 13
Walter’s hierarchy of needs - the user experience
Monday, February 25, 13
Content Management System
• wordpress
• dashboard
• process to manage
• authors, administrators, contributors
Monday, February 25, 13
HTML eMail
Monday, February 25, 13
empowering Palestinans through programs of impact
sign up forward
celebrating our 30th anniversary
join our events
stories of a 30 year journey
Monday, February 25, 13
stakeholders - html eMail lists
• Segmented lists
your input
Monday, February 25, 13
social networks
Monday, February 25, 13
FaceBook page basics
Monday, February 25, 13
Facebook - ENGAGE
• Quality vs. Quantity
• Brand the URL
• Name your page appropriately
• Take prospects to a welcome tab, not your wall
• Engage potential fans
• Check market insights
• Create interactive campaigns - zeedna ex.
• Security - know your admin! - CC ex.
Monday, February 25, 13
stakeholders - FB audiences
• Segmented lists
your input
Monday, February 25, 13
planking - viral memes
Monday, February 25, 13
you get one chance do it right
Monday, February 25, 13
Twetiquette
Monday, February 25, 13
Twetiquette
• Be yourself - don’t be an egg
Monday, February 25, 13
Twetiquette
• Be yourself - don’t be an egg
• Mind Your Manners
Monday, February 25, 13
Twetiquette
• Be yourself - don’t be an egg
• Mind Your Manners
• Resist the Urge to Tweet Too Much
Monday, February 25, 13
Twetiquette
• Be yourself - don’t be an egg
• Mind Your Manners
• Resist the Urge to Tweet Too Much
• Use #Hashtags Appropriately
Monday, February 25, 13
Twetiquette
• Be yourself - don’t be an egg
• Mind Your Manners
• Resist the Urge to Tweet Too Much
• Use #Hashtags Appropriately
• Watch What You Tweet
Monday, February 25, 13
Twetiquette
• Be yourself - don’t be an egg
• Mind Your Manners
• Resist the Urge to Tweet Too Much
• Use #Hashtags Appropriately
• Watch What You Tweet
• Don’t Get Too Personal
Monday, February 25, 13
Twetiquette
• Be yourself - don’t be an egg
• Mind Your Manners
• Resist the Urge to Tweet Too Much
• Use #Hashtags Appropriately
• Watch What You Tweet
• Don’t Get Too Personal
• Write Professionally
Monday, February 25, 13
Twetiquette
• Be yourself - don’t be an egg
• Mind Your Manners
• Resist the Urge to Tweet Too Much
• Use #Hashtags Appropriately
• Watch What You Tweet
• Don’t Get Too Personal
• Write Professionally
• Be Aware of Your Audience
Monday, February 25, 13
Twetiquette
• Be yourself - don’t be an egg
• Mind Your Manners
• Resist the Urge to Tweet Too Much
• Use #Hashtags Appropriately
• Watch What You Tweet
• Don’t Get Too Personal
• Write Professionally
• Be Aware of Your Audience
• Be Timely With Communication
Monday, February 25, 13
Twetiquette
• Be yourself - don’t be an egg
• Mind Your Manners
• Resist the Urge to Tweet Too Much
• Use #Hashtags Appropriately
• Watch What You Tweet
• Don’t Get Too Personal
• Write Professionally
• Be Aware of Your Audience
• Be Timely With Communication
• Address Customer Service Issues Privately
Monday, February 25, 13
Twetiquette
• Be yourself - don’t be an egg
• Mind Your Manners
• Resist the Urge to Tweet Too Much
• Use #Hashtags Appropriately
• Watch What You Tweet
• Don’t Get Too Personal
• Write Professionally
• Be Aware of Your Audience
• Be Timely With Communication
• Address Customer Service Issues Privately
• Warn Followers if You’re Going to Tweet A Lot
Monday, February 25, 13
the basics
Monday, February 25, 13
the basics
• Twitter Handle - @rchakaki
Monday, February 25, 13
the basics
• Twitter Handle - @rchakaki
• Language (140 characters)
Monday, February 25, 13
the basics
• Twitter Handle - @rchakaki
• Language (140 characters)
• RT (Retweet)
Monday, February 25, 13
the basics
• Twitter Handle - @rchakaki
• Language (140 characters)
• RT (Retweet)
• quote
Monday, February 25, 13
the basics
• Twitter Handle - @rchakaki
• Language (140 characters)
• RT (Retweet)
• quote
• cc
Monday, February 25, 13
the basics
• Twitter Handle - @rchakaki
• Language (140 characters)
• RT (Retweet)
• quote
• cc
• dm
Monday, February 25, 13
the basics
• Twitter Handle - @rchakaki
• Language (140 characters)
• RT (Retweet)
• quote
• cc
• dm
• #ff (follow friday)
Monday, February 25, 13
the basics
• Twitter Handle - @rchakaki
• Language (140 characters)
• RT (Retweet)
• quote
• cc
• dm
• #ff (follow friday)
• lists
Monday, February 25, 13
the basics
• Twitter Handle - @rchakaki
• Language (140 characters)
• RT (Retweet)
• quote
• cc
• dm
• #ff (follow friday)
• lists
• Clients (Tweet deck, twitter 4 iphone)
Monday, February 25, 13
the basics
• Twitter Handle - @rchakaki
• Language (140 characters)
• RT (Retweet)
• quote
• cc
• dm
• #ff (follow friday)
• lists
• Clients (Tweet deck, twitter 4 iphone)
• Tools (www.twitterfall.com), co-tweet
Monday, February 25, 13
#welfare30
Monday, February 25, 13
stakeholders - twitter audiences
• Segmented lists
• Organizations
• Celebrities
• Partners
• Members
• Beneficiaries
your input
Monday, February 25, 13
slideshare sharing your content
Monday, February 25, 13
statistics
Monday, February 25, 13
engagement tools
Monday, February 25, 13
engagement tools
• Polls
• Surveys
• Sweepstakes
• Coupons
• User-Generated Photo, Essay, and Video Contests
• Pick your Favorites
• Quizzes
• Trivia
• Group Deals
Monday, February 25, 13
stakeholders - engagement tools
• Segmented lists - per tool type.
• Ex. Polls on stats on YES program - who do you target? economists?
your input
Monday, February 25, 13
Publishing Process
Monday, February 25, 13
Digital Tools - relevant for this phase
• Social networks
• Linked-in
• Publishing - tweetdeck, tweetie
• Co-publishing - Co-tweet, Hootsuite
• HTML Newsletter - campaign monitor, mail chimp, constant contact
Monday, February 25, 13
Seed Content Update
Channel Target Owner• WAY Website
• FB
• Linked In
• Blog
• Funding Site
• Video
• Monitoring Tools
• Newsletter
Monday, February 25, 13
Other expressions
Channel Target Owner
• TV
• Radio
• Apparel - tshirts, bracelets etc.
• print media.. harpers’ bazzar .. arabian business week etc.
where else? what else?
Monday, February 25, 13
Agenda Review
1. Identify media channels
2. Review stakeholders per channel
3. Define engagement types through each channel
4. Identify the measuring tools per channel
5. Select channels relevant to the WF 30th
6. Drill down on the select channel training (ex. detailed twitter training)
7. Define an approach to integrate campaign dissemination and engagement across channels
8. Define a process and timeline to conduct outreach across the selected social media channels
9. Tools to be used (CRM, Analytics, Linked-in, Twitter, Facebook, HTML Mail, Social Networking on the WF 30th site.
Monday, February 25, 13
