Download - Communication blah blah
How do conservation messages travel?
You Target
audienceNetwork Public
To engage people on Facebook regarding your message you need to make it one of their top 5 likes.
The power of influence via social media
Conservation and social media
How do we communicate in a more relevant way around the complexities of conservation issues to drive action?
Opinions are the ripples on the surfaces of the publics consciousness, shallow and easily changed.
THINK
Attitudes are the currents below the surface, deeper and stronger.
FEEL
Values are the deep tides of the public mood, slow to change but powerful.
DO
Sir Robert Worcester
Founder of MORI
3 main areas to communication
Coherence:the ability to
clearly understand
Empathy:The ability ot
employ a wide range of
communication behaviours
Flexibility;the ability to
employ a wide range of
communication behaviours
An audience journey:The emotional journey
Indifferent
Empowered
AmusedUnsettled
ScaredEngaged
Depressed
Motivated
Urged
Social media and peoples perceptions
Kaveera Singh 2015 Honours
‘Like’, ‘Comment’, ‘Favorite’, ‘Retweet’ or ‘Share’ to show you
care!
Plastic kills lives!
MACE LAB