COMPANY METRICS AGENT METRICS
TOOLS
AGENT GROWTH
1,262 1,530 1,670JANUARY
2014JANUARY
2015JANUARY
2016
T O P S TAT E S
AGENT PRODUCTION
$2.1BILLION
$3.5BILLION
$3.9BILLION
$4.5BILLION
$5BILLION
2011 2012 2013 2014 2015
A V E R A G E P R O D U C T I O N B R E A K D O W N
87%SALES
13%LEASING
T O P S TAT E S
T O P A S S E T T Y P E S
OFFICE MULTIFAMILY RETAIL
REASONS FOR JOINING KW COMMERCIAL
30% 27% 22% 21%
CULTURE CAPPING ECONOMIC MODEL EDUCATION REFERRAL NETWORK, ADVERTISING, TECHNOLOGY,
PROFIT SHARING
REASONS FOR LEAVING KW COMMERCIAL
24% 19% 22% 35%
RETURNING TO RESIDENTIAL REAL ESTATE
VALUE PROPOSITION PROVIDED BY KW COMMERCIAL
PERSONAL
FINANCIAL ISSUES
EXITING REAL ESTATE INDUSTRY, STARTING
INDEPENDENT BROKERAGE, VALUE PROPOSITION FOR
MARKET CENTER CAP
ORIENTATION WEBINARNew agent value proposition webinar on Fridays to demonstrate our business solution and an opportunity for KW Commercial staff to answer recruit questions. Annual calendar: KW Commercial Intranet > Training Calendar
RECRUITING MATERIALSKW Commercial Intranet > Recruiting
OPERATION MATERIALSKW Commercial Intranet > Recruiting > Operation Materials
KW COMMERCIAL APPLICATIONkwcommercial.com/commercial/orientation.html
TRADITIONAL VALUE PROPOSITION
TECHNOLOGY VALUE PROPOSITION
Culture Capping Model Referral Network TrainingFamily atmosphere and focus on individual business profi tability vs. cutthroat atmosphere like most commercial real estate companies.
No company KW Commercial’s size has a capping model. Most companies charge a fi fty-fi fty split and demand working on deals with others in the offi ce.
KW Commercial’s 1,670 agents are dynamically connected through technology and have access to approximately 120,000 real estate professionals in over 700 offi ces.
Keller Williams University has provided more than 50 self-study training videos complemented with manuals and slide shows that are broken into ability groups available to agents. Additionally, KW Commercial training is complemented by 40 training videos created by the Lipsey Company and monthly trainings that are conducted based on market demands.
THE BEST SOLUTIONS TO GROW THE AGENT’S INDIVIDUAL BUSINESS
CRM
RETAIL VALUE: $1,800KW COMMERCIAL AGENTS: FREE
RETAIL VALUE: $1,068KW COMMERCIAL AGENTS: FREE
RETAIL VALUE: $1,500KW COMMERCIAL AGENTS: $420
RETAIL VALUE: $50KW COMMERCIAL AGENTS: FREE
RETAIL VALUE: $948KW COMMERCIAL AGENTS: FREE
RETAIL VALUE: $384KW COMMERCIAL AGENTS: FREE
Cloud-based marketing and
fi nancial analysis platform
with KW Commercial
and broker branding
Great for:
• Presentations
• Listing proposals
and websites
• Offering memorandums
• Flyers
• Listing syndication
• Demographics
• Mapping
Cloud-based prospecting
tool with a database of 30
million tenants and 6 million
building owners including:
• Phone numbers
• Mailing addresses
• Building details
Objection to be aware of:
• Data available may be
limited by location
Market information and
analysis tool with:
• Sales comparables
• Lease comparables
• Construction comparables
• Primary and secondary
market analysis
Objection to be aware of:
• Comp data is not as
robust as CoStar’s data
Google Business Apps fully
integrated (and growing) suite:
• Calendar
• Drive
• Talk
Objection to be aware of:
• Better options than
Google for commercial
real estate use
Cloud-based customer
relationship manager
with additional solutions
for managing:
• Companies
• Properties
• Listings
• Transactions
• Comps
• Reporting
• Calendar and tasks
KW Commercial client app:
• Advertising/branding
• Listing showcase
• Collaboration
The Analyst® KWC:
• Investment analysis
• Comparative lease analysis
• Lease vs. own
• More