Download - Competitve Iterative Design
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Соревновательный Итерационный Дизайн • Design
• Iterative Design • Competitive Iterative Design • 8 Blocks Quest • Ex-USSR Designer
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Who’s talking:!Max Tkachuk @paz0r �Co-founder at Trendkill designers!!! Worked with: !frog design wargaming usability lab eastlabs umh bigmir.net korrespondent.net slajd.net
havas worldwide kyivstar prodigi movable dojrzewamy.pl laeto.ru findguru.me rabota.ua
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design as product!
!
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design as process!
!
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WHY & HOW! !!!
Apple, Bose, Loewe!!!!
OUTPERFORM?!!
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WHY WE DON’T?!!!!
We ship products!
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!
Apple, Bose, Loewe!!!
SHIP INSANELY !GREAT PRODUCTS!
!!
during the same period of time
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iterative design
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is cyclic process !of prototyping, testing, analyzing & refining !
a product or process
iterative design
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T-shaped or multidisciplinary
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competitive iterative design
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!use iterative
Draft Prototyping
Turn your customer / value hypothesis to several product concepts
!!!!
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!run parallel
User Tests
Get fast & cheap hypothesis test results!!!
!
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L apple’s iphone iterative design
examlpe
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8 steps
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L ex- USSR
designer
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Competitive Iterative Design October 2012
!
! ! !Thank you!
Max Tkachuk, Trendkill designers @paz0r