Completing the Information threads in Agricultural Market Information for positive
enterprise growth
By M.J Robert Kintu Principal Consultant – FIT Uganda Ltd
STRUCTURE OF THE PRESENTATION
A. FIT Uganda Profile
B. Realities of Agricultural Sector
C. Gaps with Marketing Information
D. Definition of Market Information
E. Infotrade Service Model
F. Critical Success factors -delivery of MIS
G. Conclusions and remarks
FIT UGANDA LTD Business Consultancy :
Business Development Services , Access to markets, Business training and Information dissemination.
Infotrade : Agricultural Market Information Services
Info point (U) Ltd an Advertising Business Services
Affiliations : FIT Ghana, FIT Kenya, FIT Tanzania ,FIT Zimbabwe
Networks and forums
Physical AddressFIT Uganda Limited
Plot 175/176 Kyandondo II Road
Makerere Hill , Kagugube Zone.
Tel 0414 532393 www. Infotradeuganda.com,
www.fituganda.com Email:
[email protected] Or [email protected]
13years
In business
VISION AND MISSION
VISION: To be a catalyst in the growth of the SME Sector, by contributing to its productivity
and Innovativeness.
MISSION:FIT Uganda aims at offering profit t driven,
quality professional services by highly competent and motivated staff for the growth of commercial business sector
COMPANY BUSINESS STRUCTURE
SnapshotMarket Information Services
Under the INFOTRADE brand we aim at the Provision of Agricultural Market Information by collecting regular
trading prices on a total 46 commodities, that are analyzed, tabulated and disseminated to a target users of 25,000 using Website, mobile phones 256 hits, 23 notice boards, 25 blackboards , 18 radio stations, 2 print media partnerships, 1311 mail subscribers, 295 web2phone users. e.t.c.
Provision of Agricultural Production Information : FIT Uganda is in the process of developing tailored farmer Seasonal Crop card for the collection of production for subscribing farmers with the aim of linking them into a agribusiness supply network for sustainable marketing opportunities.
Provision of Farmer Business Record Management System with financial Linkage . FIT is in the process of profiling individual farmers for direct service delivery on farm records, individual Bio data identification and verification with aim of improving farmer financial linkages with current MFIs and commercial banks
Definition of Market Information
Market information is a business resource that contributes to know – how and increases the chances for agricultural chain actors to manage prevailing situations and plan for the future market opportunities
Commodity Value chains held together by the threads of information that flow within the chain for supply.
The Market information provides insight in Quantities , Available Markets, Quality desired, Time of
demand, allowed transaction cost, Current buyer preferences, market opportunities and ,the best price of the commodity in the current market.
Realities of Agricultural Sector A. Diminishing resources
B. Growing population
C. Changing land use
D. Un predictable crop prices
E. Increase demand for resources
F. Increasing social and Economic
pressures
G. Food Security
H. Un predictable weather
patterns
What are the Issues in Market Information
Irresponsive Market Information Services
Incomplete market information – untracked
Lack of appropriate data on facilitation linkages, process upgrades, price data on varieties, product diversification
opportunities, buyer coordination, Certified input suppliers, niches markets e.t.c
BRING WORLD INOVATIVE SOLUTIONS
DRAWING FROM GLOBAL EXPERIENCES IN AGMIS, WE FOCUS ON CREATING
SUSTAINABLE SOLUTIONS WITHIN THE REGIONAL TO ADDRESS CHALLENGES OF
FARMERS’ ACCESS TO BUSINESS
INFORMATION AND LINKAGE TO INCLUSIVE FINANCING
OPPORTUNITIES.
What are we doing NOW ? Or what can we do for you as a farmer , marketing group , associations and funding institution!!!!
Join Network of users by subscribing to sustain the service or aid others to Join
AGRICULTURAL MARKET INFORMATION SERVICES ON OFFER AT INFOTRADE
•Weekly Commodity Retail and Wholesale prices. By email
•Weekly Sector Selected Trends Analysis – see print media
•Media House Content exchange
•Agricultural Indicative Price Abstract ( AIPA)
•Sector Commodity Profiles. (SCP)
•Mobile information Access via 8555 ( Pull Service)
•Mobile Information Access via 8555 – web2phone- ( registered push
service)
•Interactive one stop Global Access Market Information Website
•Farmer Business Record Storage, verification and linkage Services
(FBRS)
•Farmer Identification Services (FIS)• Farmer Interactive Voice Response Services – coming soon !!!!
Market Information and Financing Linkage
Provision of Farmer Business Record Management System with financial Linkage . FIT is in the process of profiling individual farmers for direct service delivery on farm records, individual Bio data identification and verification with aim of improving farmer financial linkages with current MFIs and commercial banks
INFOTRADE e-Solution with commonwealth financial
card InfoTrade Agri-Business Programme
in partnership with Commonwealth Finance Solutions using the ZIPP international interchange.
The Card Financial Eco-System
The Card creates a secure, sustainable, business system
The Card realises and creates wealth for all involved
Card provides farmers with opportunities to save money save time eliminate wasted effort in their financial
transactions...
Using a principle of Financial Inclusion
Farmer
International & Domestic
Remittances
Micro Finance Institution
Agricultural Inputs
Provider
Wholesaler
Cooperative / Association
Processor
Consumer
Export/ Import
Financial Education Provider
Merchant
Key: card/account to card/account flow of produce/goods/agricultural inputs flow of services
Agribusiness Ecosystem
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Infotrade Coverage
Critical Success factors Sector Based MIS
A. Taking record of national production and baseline data all
identified production areas
B. Supporting the formalization of small holder farmers into
recognized producers linked to organized production and
marketing groups.
C. Change of Attitude of the farmers from single based
production to market based production
D. Orienting farmers to farming as a business – total enterprise
that requires record management and personal commitment .
E. Developing farm based information systems that can be linked
to market systems and supply chains.
Rural Data Network Agencies
Rural Information CentresNetwork Offices – Partner NGOs District Farmer Association offices District Commercial Officers – Pilot Service
Note : FIT is in the process of seeking partnerships and signing up with a number of member based organizations to support directly using ICT as tool for development while promoting service (BDS ) provision at the member organization.
Selected User Benefits
Farmers Business Record
Management Production Analysis
and projection Farmer Record
Verification and financial linkage
Customerised market information
Business coaching via DNA mentorship
DNA ( Network Agencies ) – Associations, Rural information Centers New products and
service programs to its members
Increase Member fees Area production data New Revenues
Streams Image creation
though partnership with Infotrade
Selected User Benefits
Local , National Governments Access to data for
local, regional and national resource planning
Early warning signals in markets and production trends
Comparative statistics for economic planning
Facilitating Organizations ( NGOs, M&E Data on
individual performance of farmers using business indicators
Access to usable data for proposal and concept development
Impact tracking
Empower your businesses