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Our Research ConclusionIndie Pop
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Indie Pop?
• Indie Pop sub genre of Alternative Rock
• Originated in the UK
• Structurally similar to Pop
• Ed Sheeran, Ben Howard, Kate Nash etc
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Audience?Secondary Research
74%
26%
MaleFemale
5%
19%
76%
Below 2020-3030+
Gender Age
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Audience?
Primary Research
Focus Groups Interviews
QuestionnairesCase Study
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Questionnaires
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Case StudiesKatie Susan
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Focus Group
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Interview• Indie Persona
• Ben Howard and Lana del Rey
• Spotify, last.fm etc
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Similar Artists• Daughter
• Lana Del Rey
• Tom Odell
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Lana Del ReyFashion
Audience
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Daughter
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Tom Odell Fashion
Audience
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Codes & Conventions: Website
• Simplistic
• Continuity
• Neutral Colours
• Multi Platform marketing
• Similar Topics
• Merchandising
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Codes and Conventions: Albums
• Clear font and size of text
• Recognizable brand
• Minimal
• Close-to-medium = personal
• Natural approach to images
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Codes and Conventions: Videos
• Narrative along side the performance
• Use of a filter
• Symbolic Images
• Lack of artist presence
• Clean cut transitions
• Low-Key lighting
• Laid back approach
We particular liked this:
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Initial Ideas
• Male Solo Artist
• Similar to Tom Odell, Ed Sheeran
• Potential song choices: (a)Close to you(b)Next to me
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Thank you for listeningPlease fill in the surveys handed out!
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