Transcript
![Page 1: Conductor C3 2014 The Impossibility of Knowing](https://reader038.vdocuments.net/reader038/viewer/2022110301/5418b0b37bef0a48248b5374/html5/thumbnails/1.jpg)
#C3NY
THE IMPOSSIBILITY OF KNOWING
Jeremiah Andrick, SM Global Ecommerce
![Page 2: Conductor C3 2014 The Impossibility of Knowing](https://reader038.vdocuments.net/reader038/viewer/2022110301/5418b0b37bef0a48248b5374/html5/thumbnails/2.jpg)
#C3NY
![Page 3: Conductor C3 2014 The Impossibility of Knowing](https://reader038.vdocuments.net/reader038/viewer/2022110301/5418b0b37bef0a48248b5374/html5/thumbnails/3.jpg)
#C3NY3
![Page 4: Conductor C3 2014 The Impossibility of Knowing](https://reader038.vdocuments.net/reader038/viewer/2022110301/5418b0b37bef0a48248b5374/html5/thumbnails/4.jpg)
#C3NY4
![Page 5: Conductor C3 2014 The Impossibility of Knowing](https://reader038.vdocuments.net/reader038/viewer/2022110301/5418b0b37bef0a48248b5374/html5/thumbnails/5.jpg)
#C3NY
![Page 6: Conductor C3 2014 The Impossibility of Knowing](https://reader038.vdocuments.net/reader038/viewer/2022110301/5418b0b37bef0a48248b5374/html5/thumbnails/6.jpg)
#C3NY6
![Page 7: Conductor C3 2014 The Impossibility of Knowing](https://reader038.vdocuments.net/reader038/viewer/2022110301/5418b0b37bef0a48248b5374/html5/thumbnails/7.jpg)
#C3NY7
![Page 8: Conductor C3 2014 The Impossibility of Knowing](https://reader038.vdocuments.net/reader038/viewer/2022110301/5418b0b37bef0a48248b5374/html5/thumbnails/8.jpg)
#C3NY8
![Page 9: Conductor C3 2014 The Impossibility of Knowing](https://reader038.vdocuments.net/reader038/viewer/2022110301/5418b0b37bef0a48248b5374/html5/thumbnails/9.jpg)
#C3NY9
![Page 10: Conductor C3 2014 The Impossibility of Knowing](https://reader038.vdocuments.net/reader038/viewer/2022110301/5418b0b37bef0a48248b5374/html5/thumbnails/10.jpg)
#C3NY10
![Page 11: Conductor C3 2014 The Impossibility of Knowing](https://reader038.vdocuments.net/reader038/viewer/2022110301/5418b0b37bef0a48248b5374/html5/thumbnails/11.jpg)
#C3NY11
![Page 12: Conductor C3 2014 The Impossibility of Knowing](https://reader038.vdocuments.net/reader038/viewer/2022110301/5418b0b37bef0a48248b5374/html5/thumbnails/12.jpg)
#C3NY12
![Page 13: Conductor C3 2014 The Impossibility of Knowing](https://reader038.vdocuments.net/reader038/viewer/2022110301/5418b0b37bef0a48248b5374/html5/thumbnails/13.jpg)
#C3NY13
![Page 14: Conductor C3 2014 The Impossibility of Knowing](https://reader038.vdocuments.net/reader038/viewer/2022110301/5418b0b37bef0a48248b5374/html5/thumbnails/14.jpg)
#C3NY14
![Page 15: Conductor C3 2014 The Impossibility of Knowing](https://reader038.vdocuments.net/reader038/viewer/2022110301/5418b0b37bef0a48248b5374/html5/thumbnails/15.jpg)
#C3NY15
![Page 16: Conductor C3 2014 The Impossibility of Knowing](https://reader038.vdocuments.net/reader038/viewer/2022110301/5418b0b37bef0a48248b5374/html5/thumbnails/16.jpg)
#C3NY16
![Page 17: Conductor C3 2014 The Impossibility of Knowing](https://reader038.vdocuments.net/reader038/viewer/2022110301/5418b0b37bef0a48248b5374/html5/thumbnails/17.jpg)
#C3NY17
![Page 18: Conductor C3 2014 The Impossibility of Knowing](https://reader038.vdocuments.net/reader038/viewer/2022110301/5418b0b37bef0a48248b5374/html5/thumbnails/18.jpg)
#C3NY18
![Page 19: Conductor C3 2014 The Impossibility of Knowing](https://reader038.vdocuments.net/reader038/viewer/2022110301/5418b0b37bef0a48248b5374/html5/thumbnails/19.jpg)
#C3NY19
![Page 20: Conductor C3 2014 The Impossibility of Knowing](https://reader038.vdocuments.net/reader038/viewer/2022110301/5418b0b37bef0a48248b5374/html5/thumbnails/20.jpg)
#C3NY20
![Page 21: Conductor C3 2014 The Impossibility of Knowing](https://reader038.vdocuments.net/reader038/viewer/2022110301/5418b0b37bef0a48248b5374/html5/thumbnails/21.jpg)
#C3NY21
![Page 22: Conductor C3 2014 The Impossibility of Knowing](https://reader038.vdocuments.net/reader038/viewer/2022110301/5418b0b37bef0a48248b5374/html5/thumbnails/22.jpg)
#C3NY22
![Page 23: Conductor C3 2014 The Impossibility of Knowing](https://reader038.vdocuments.net/reader038/viewer/2022110301/5418b0b37bef0a48248b5374/html5/thumbnails/23.jpg)
#C3NY23
![Page 24: Conductor C3 2014 The Impossibility of Knowing](https://reader038.vdocuments.net/reader038/viewer/2022110301/5418b0b37bef0a48248b5374/html5/thumbnails/24.jpg)
#C3NY24
![Page 25: Conductor C3 2014 The Impossibility of Knowing](https://reader038.vdocuments.net/reader038/viewer/2022110301/5418b0b37bef0a48248b5374/html5/thumbnails/25.jpg)
#C3NY25
![Page 26: Conductor C3 2014 The Impossibility of Knowing](https://reader038.vdocuments.net/reader038/viewer/2022110301/5418b0b37bef0a48248b5374/html5/thumbnails/26.jpg)
#C3NY26
![Page 27: Conductor C3 2014 The Impossibility of Knowing](https://reader038.vdocuments.net/reader038/viewer/2022110301/5418b0b37bef0a48248b5374/html5/thumbnails/27.jpg)
#C3NY27
![Page 28: Conductor C3 2014 The Impossibility of Knowing](https://reader038.vdocuments.net/reader038/viewer/2022110301/5418b0b37bef0a48248b5374/html5/thumbnails/28.jpg)
#C3NY28
![Page 29: Conductor C3 2014 The Impossibility of Knowing](https://reader038.vdocuments.net/reader038/viewer/2022110301/5418b0b37bef0a48248b5374/html5/thumbnails/29.jpg)
#C3NY29
![Page 30: Conductor C3 2014 The Impossibility of Knowing](https://reader038.vdocuments.net/reader038/viewer/2022110301/5418b0b37bef0a48248b5374/html5/thumbnails/30.jpg)
#C3NY30
![Page 31: Conductor C3 2014 The Impossibility of Knowing](https://reader038.vdocuments.net/reader038/viewer/2022110301/5418b0b37bef0a48248b5374/html5/thumbnails/31.jpg)
#C3NY31
![Page 32: Conductor C3 2014 The Impossibility of Knowing](https://reader038.vdocuments.net/reader038/viewer/2022110301/5418b0b37bef0a48248b5374/html5/thumbnails/32.jpg)
#C3NY32
![Page 33: Conductor C3 2014 The Impossibility of Knowing](https://reader038.vdocuments.net/reader038/viewer/2022110301/5418b0b37bef0a48248b5374/html5/thumbnails/33.jpg)
#C3NY33
![Page 34: Conductor C3 2014 The Impossibility of Knowing](https://reader038.vdocuments.net/reader038/viewer/2022110301/5418b0b37bef0a48248b5374/html5/thumbnails/34.jpg)
#C3NY34
![Page 35: Conductor C3 2014 The Impossibility of Knowing](https://reader038.vdocuments.net/reader038/viewer/2022110301/5418b0b37bef0a48248b5374/html5/thumbnails/35.jpg)
#C3NY35
![Page 36: Conductor C3 2014 The Impossibility of Knowing](https://reader038.vdocuments.net/reader038/viewer/2022110301/5418b0b37bef0a48248b5374/html5/thumbnails/36.jpg)
#C3NY36
![Page 37: Conductor C3 2014 The Impossibility of Knowing](https://reader038.vdocuments.net/reader038/viewer/2022110301/5418b0b37bef0a48248b5374/html5/thumbnails/37.jpg)
#C3NY37
![Page 38: Conductor C3 2014 The Impossibility of Knowing](https://reader038.vdocuments.net/reader038/viewer/2022110301/5418b0b37bef0a48248b5374/html5/thumbnails/38.jpg)
#C3NY38
![Page 39: Conductor C3 2014 The Impossibility of Knowing](https://reader038.vdocuments.net/reader038/viewer/2022110301/5418b0b37bef0a48248b5374/html5/thumbnails/39.jpg)
#C3NY39
![Page 40: Conductor C3 2014 The Impossibility of Knowing](https://reader038.vdocuments.net/reader038/viewer/2022110301/5418b0b37bef0a48248b5374/html5/thumbnails/40.jpg)
#C3NY40
![Page 41: Conductor C3 2014 The Impossibility of Knowing](https://reader038.vdocuments.net/reader038/viewer/2022110301/5418b0b37bef0a48248b5374/html5/thumbnails/41.jpg)
#C3NY41
![Page 42: Conductor C3 2014 The Impossibility of Knowing](https://reader038.vdocuments.net/reader038/viewer/2022110301/5418b0b37bef0a48248b5374/html5/thumbnails/42.jpg)
#C3NY42
![Page 43: Conductor C3 2014 The Impossibility of Knowing](https://reader038.vdocuments.net/reader038/viewer/2022110301/5418b0b37bef0a48248b5374/html5/thumbnails/43.jpg)
#C3NY43
![Page 44: Conductor C3 2014 The Impossibility of Knowing](https://reader038.vdocuments.net/reader038/viewer/2022110301/5418b0b37bef0a48248b5374/html5/thumbnails/44.jpg)
#C3NY44
Revenue = Traffic x Conversion x AOV
![Page 45: Conductor C3 2014 The Impossibility of Knowing](https://reader038.vdocuments.net/reader038/viewer/2022110301/5418b0b37bef0a48248b5374/html5/thumbnails/45.jpg)
#C3NY45
![Page 46: Conductor C3 2014 The Impossibility of Knowing](https://reader038.vdocuments.net/reader038/viewer/2022110301/5418b0b37bef0a48248b5374/html5/thumbnails/46.jpg)
#C3NY46
![Page 47: Conductor C3 2014 The Impossibility of Knowing](https://reader038.vdocuments.net/reader038/viewer/2022110301/5418b0b37bef0a48248b5374/html5/thumbnails/47.jpg)
#C3NY47
![Page 48: Conductor C3 2014 The Impossibility of Knowing](https://reader038.vdocuments.net/reader038/viewer/2022110301/5418b0b37bef0a48248b5374/html5/thumbnails/48.jpg)
#C3NY48
![Page 49: Conductor C3 2014 The Impossibility of Knowing](https://reader038.vdocuments.net/reader038/viewer/2022110301/5418b0b37bef0a48248b5374/html5/thumbnails/49.jpg)
#C3NY49
![Page 50: Conductor C3 2014 The Impossibility of Knowing](https://reader038.vdocuments.net/reader038/viewer/2022110301/5418b0b37bef0a48248b5374/html5/thumbnails/50.jpg)
#C3NY50
Metrics > Hypothesis > Experiment > Act
![Page 51: Conductor C3 2014 The Impossibility of Knowing](https://reader038.vdocuments.net/reader038/viewer/2022110301/5418b0b37bef0a48248b5374/html5/thumbnails/51.jpg)
#C3NY51
![Page 52: Conductor C3 2014 The Impossibility of Knowing](https://reader038.vdocuments.net/reader038/viewer/2022110301/5418b0b37bef0a48248b5374/html5/thumbnails/52.jpg)
#C3NY52
![Page 53: Conductor C3 2014 The Impossibility of Knowing](https://reader038.vdocuments.net/reader038/viewer/2022110301/5418b0b37bef0a48248b5374/html5/thumbnails/53.jpg)
#C3NY53
![Page 54: Conductor C3 2014 The Impossibility of Knowing](https://reader038.vdocuments.net/reader038/viewer/2022110301/5418b0b37bef0a48248b5374/html5/thumbnails/54.jpg)
#C3NY54
![Page 55: Conductor C3 2014 The Impossibility of Knowing](https://reader038.vdocuments.net/reader038/viewer/2022110301/5418b0b37bef0a48248b5374/html5/thumbnails/55.jpg)
#C3NY55
![Page 56: Conductor C3 2014 The Impossibility of Knowing](https://reader038.vdocuments.net/reader038/viewer/2022110301/5418b0b37bef0a48248b5374/html5/thumbnails/56.jpg)
#C3NY56
![Page 57: Conductor C3 2014 The Impossibility of Knowing](https://reader038.vdocuments.net/reader038/viewer/2022110301/5418b0b37bef0a48248b5374/html5/thumbnails/57.jpg)
#C3NY57
Resources and References at:JEREMIAHANDRICK.COM/C3NY