Cape Town:

Ready To Welcome the World

Confederations Cup 2009: Lessons for 2010 FIFA World

Cup™

FOR HOST CITY CAPE TOWNFIFA WORLD CUP SOUTH AFRICA 2010

FCC 2009

Observer groups included the following disciplines/streams:

Safety and Security

Transport

ICT

Green Goal

Base Camps

Public Viewing Areas

Utilities

Socio-Economic

Volunteers

Stadiums

Venues VisitedRustenburg

Pretoria

Johannesburg

Transport

Closer coordination amongst various roleplayer is key to the succesful implementation of the transport plan: Safety and security/LOC and Host City/ Province and Host City to prevent duplication, conflict of interests, poor utilisation of resources

Effective, legible and understandable signage /way finding is critical

Departure plan after match is critical: management of spectators, vehicle loading techniques to be established; additional deployment of resouces to transport spectators, clarity on who does what

Installation of good temporary lighting at all facilities is necessary: walking routes, park /rides, rail

A Communication protocol to enable effective & coordinated communication with spectators is required ie Z-maps, radio, newspaper, etc re to announce changes to schedules, unambigious messages

More effective enforcement of road closures to prevent grid locks and unauthorised entry

Effective marketing of the rail transport systems is necessary to

prevent underutilisation

Timeous decisions with bus and taxi industries: key for effective

training, orientation to routes, etc

Concept of park & rides and park & walks is new

and requires further refinement and marketingPost Event Face Off Between Cars, Buses and Taxis

Accreditation Systems:

The process needs to ensure that the correct persons are accredited on time to enable them to perform their functional duties

IT infrastructure supporting the accreditation process is compatible and efficient

Valuable insight obtained gained into the mechanics of escorting of teams/dignitaries according to FIFA protocol

By-Law Enforcement Forum to be introduced to ensure the efficient and simultaneous enforcement of multiple laws

Permanent staff and volunteers must be trained and tested timeously

An integrated shift may be required to handle at least a 13 hour shift at various venues

Clear communication lines and protocols between Nat and Prov JOC’s needs to be established (EMS)

Private Security companies to comply with PSIRA Regulations. All staff to be PSIRA accredited which is to be clearly displayed on uniforms

Timeous establishment of JOC/VOC

Safety and Security

Safety and Security

Park and Ride drop-off to close to entranceAccreditation problems

Exclusion Zone to be monitored(pic taken one day before game)

Prohibited Item: THE STICKS!!!

Non-sponsors names covered up

Stadium

Access to the stadiums – proper accreditation and security procedures to be in place, communicated to all concerned and then adhered to by all staff involved

Officials involved (LOC, Host City, Volunteers, etc.) should be sufficiently informed to provide information to the public on especially common questions e.g., where is the Accreditation Centre

Specifications stipulated by FIFA must be met eg Ground preparations for Overlay, tent pegs & trenches

The timeous appointment of the LOC consultants to oversee the Overlay design is critical to ensure the implementation of Overlay requirements

Directional signage must be in place to cater for those unfamiliar with the layout of the stadium

Pitch sacrosanct

The placement of equipment and facilities require careful planning eg: location of bins and the cleaning thereof, the positioning of cables and cabling trays, etc

Movement and Access of residents and business concerns on Match days (+1&-1) days requires careful planning and extensive communication in advance

ICT

LTA’s: (Local technical Areas):

Some Stadiums had too many LTA’s, cabling was unsightly (hanging out of windows, on loops from walls and open on the ground which was considered a risk if the fibre were to break thereby interrupting international signals)

Green Point stadium unlikely to experience this as the stadium is new and plans for PTA’s (Primary technical areas), STA’s (Secondary technical areas); LTA’s and Telkom carriers rooms have been incorporated into the design including provision for cable ways ,ducting and cables

Broadcast Compound

Adequate space provisions to be made for :

OBC’s (Outside broadcasting centre )trucks

Generators for technical power for broadcasting

Satellite dish for Sentech which will serve as

backup communication to the IBC in the case

where the fibre connectivity might go down

capacity to store approximately 40,000 litres

of Diesel underground in tanks

Fuel delivery vehicles to deliver fuel at any

given time Media Centre Rustenburg

ICT: Ellis Park

Air conditioning @ Media Centre

Air conditioning @ Media CeEllis Park

Main Control Room

Audio mixing desk for TV Cameras

Technical Equipment Room

Solid Waste

System to measure & monitor disposal and recycling of waste: must be developed soon and should take mass and volume into account

Early clarification of roles & responsibilities between different service providers at different venues & different areas

Good communication prior to start: Systems and protocols (do’s & don’ts) for waste handling, interim storage, separation facilities for recycling & disposal

Training of staff & contractors (City or other service providers): will facilitate efficiencies and is essential for meeting recycling targets

Training of ALL volunteers: essential regarding correct bin use

Park & Ride Areas: Sufficient bins needed to contain waste and minimise after-game clean ups

Accreditation of staff & contractors: needs to start well in advance

ACSA & Metrorail: Coordinated Effort necessary to ensure consistent systems & messaging regarding waste for visitor benefit

Marketing and Branding

• Host cities to proactively pursue the rights afforded by the Host City agreement to raise sponsorship or advertising revenue

Merit to creating a dedicated/coherent structure re Media, PR, Advertising, Branding with specialised skills, expertise and systems to fully capitalise on the opportunities presented by the competition

Dedicated Communication capacity is required to deal with the operational readiness and planning aspects, including ongoing media engagements

Host City Decoration programme is not limited to just FIFA inputs, but is an opportunity for the Host City to actively participate in

Public Viewing Areas

Community Turn Out at PVA’s cannot be precisely predicted: weather played a crucial part

Location and marketing of PVA sites are critical for success

Profitability for vendors cannot be guaranteed and is dependent on various factors:

attendance figures and participant profile

Infrastructure and attractions must be of an appropriate quality/standard to appeal

to spectators

Good cooperation amongst all parties (internal city departments, province, Defense Force,

service providers) is critical to staging a successful event

An exciting entertainment programme before and between matches are key to sustaining

community interest and participation

The concept of a PVA needs to be marketed amongst local

soccer fans to ensure a return on investment

(social and economic)

Support for SA team to be intensified to ensure that

screenings of Bafana Bafana Matches are well supported

Socio-Economic Aspects

Parameters of the Commercial Exclusion Zone are negotiable especially

with regard to long standing business concerns eg Vodacom Tower in Jhb

No significant increase in reports about street people, commercial sex

work, etc was noted

Platforms established must be used to the maximum to market the leisure,

tourism and investment capabilities of the destination e.g. at the official

media centre at the stadium

FIFA partners and sponsors DO get first rights to retail their products and

services at the stadium and the Fan Fest from merchandising to food and

beverages

Our quest to use local suppliers and services is strengthened to ensure

local economic benefit

• The management and deployment of Volunteers require sophisticated systems to ensure that the right people are deployed to the right places on time

• Volunteer training must be comprehensive enough for Volunteers to understand their roles and responsibilities i.t.o. their functional areas

• The concept of Volunteerism must be demystified and appropriately contextualised to avoid misunderstandings of roles and expectations

• Contingency planning is crucial to deal with no shows; increased deployment requirements; emergencies, etc

• Volunteers need to be continually nurtured and supported to ensure 100% commitment to the process (motivate, transport after hours, etc)

• Host City and FIFA volunteers must receive equal and fair treatment and of a similar standing

• All volunteer centres, operating systems and procurement processes to be completed well in advance of Day 1

• Communication, Communication, Communication: before, during, after (There is no such thing as too much)

Volunteers and Volunteer Centres

• Integration

• Coordination

• Training

• Robust Plans and Contingency Plans

• Protocol

• Decision making protocols

• Decisive Leadership

• Tenacity

• Communication

• Sense of Humour

In Conclusion:Key Messages/Themes that Emerged

THANK YOU

DANKIE

ENKOSI

THANK YOU

DANKIE

ENKOSI