Download - Connected Car: A Simple Journey or Is It ?
Martin Green
May 15th May 2014
A Simple Journey or Is It ?
ElectronicsVisteon Electronics Today
Global Electronics Company
10,000 Employees*
31 facilities in 15 countries*
2011 revenue $1.8 bil*
Products strategy
Global product platforms, maximising re-use,
reducing time to market & improved quality
Development of HW, SW and Graphics sub-
systems that are re-used across platforms and
regions
UK Offices in Chelmsford and Coventry
Specialization in Displays, Optics, Graphics
platforms ( e.g JLR reconfigurable Cluster), HMI
implementation and V2X
Page 2
Visteon Overview Product Line Portfolio
* Includes joint ventures.
Driver Information
Systems
Infotainment &
Connected Services
User Interfaces
and Displays
Smartphone
Connected Audio
ElectronicsConnected Car Eco System OR is it a Battleground
Page 3
Mobile
Network Data Centers
Internet
Services
DSRC
Wi-Fi
& Bluetooth
3G,
4G/LT
E
3G,
4G/LTE
V2X /
DSRC
Antenna
Embedded
Modem
Infotainment
& User
Interface
CarPlay
Project Mode
Own the customer, own the revenue
BUT
Customers don’t want to be owned-
75% drop off in renewals
AND
Consumers flip between Embedded
and CE based on cost and
convenience
RESULT
Connected Car Business model
is unstable
ElectronicsConnected Car by Method – A Little More Detail
Page 4
Telematics Control Unit /
Wireless GatewayEmbedded Modem & Wi-Fi
Tethered PhoneApp in the infotainment head unit
Connection to cloud via mobile phone
Smartphone HMIApp on the mobile phone
Graphics, voice, data transferred to the car via
USB Or Wi-Fi - phone is controlled by car
(Mirrorlink, SDL, Apple CarPlay,
Google Project Mode)
SmartphoneApp on the mobile phone
Voice and data transferred to the car via
Bluetooth, USB Or Wi-Fi
Phone controlled by car using vehicle HMI
There are four methods to connect the ‘Consumer’ to the cloud each with its own cost and
complexity ( excluding DSRC )
Connected Car Delivery Channels
Today - Vehicle manufactures services can be separate and fragmented with back office
servers for each delivery channel
Page 5
Web/ PC based
servicesSmartphone
Services
Embedded
Services
Connected Car Delivery Channels
Today - Vehicle manufactures services can be separate and fragmented with back office
servers for each delivery channel
Future - Vehicle manufacturers looking for solutions that will enable a “Common Service”
which is independent of delivery channel
Page 6
Embedded
OEM Service interface
Data Analytics
Mobile
Application InterfaceApplication InterfaceApplication Interface
Ins Content Personal ContentTSP service
PC
Antenna
TCU
Network
IVI
PC
Web Browser
HMI
HMIVehicle
(Client)
CE
Device
(Client)
Cloud
( Servers)
V2X
Wireless Con
Network
RADAR
Smartphone/
Tablet
Network
Wireless Con
Smartphone
/Tablet
Network
IVIAudio IVI
APP APP
Wireless Con
( Mirrorlink)
HMI
HMI
Smartphone/
Tablet
Network
Wireless Con
Audio IVI
APP
HMI
TetheredSmartphone HMISmartphone
Web/ PC based
servicesSmartphone
Services
Embedded
Services
Vehicle Manufacturers & Suppliers will have to become Cloud IT specialists
A Simple Journey - Or is it ?
Page 7 Denotes Handover
5Ghz
LTE Band 3
Vodafone
Rural
External
Connections
Internal
Connections
Wi-Fi5G
Ch. 75LTE B3Mobile-
Phone
BT
HFP
LTE B3
Wi-Fi2G
Ch. 2
V2X
DSRCNo
transmission
Virtual Private Network
BT FON
EAP SIM
& Split
Billing
A Simple Journey - Or is it ?
Page 8 Denotes Handover
5Ghz
LTE Band 3
Vodafone
Arquiva
2 GHz
Urban Canyon Rural
External
Connections
Internal
Connections
Wi-Fi5G
Ch. 75LTE B3Mobile-
Phone
BT
HFP
LTE B3
LTE Band 5
O2 Carr. Agg
LTE B3
LTE B5
Wi-Fi2G
Ch. 2
Wi-Fi2G
Ch. 2
Carr.Agg
VoLTE
V2X
DSRC
Sporadic
TransmissionNo
transmission
Virtual Private Network
Slow
Traffic
BT FON
EAP SIM
& Split
Billing
A Simple Journey - Or is it ?
Page 9
A simple journey by car in 2020 could involve a complex sequence
of wireless hand-overs, data connections and payment recovery for the phone and the car
Denotes Handover
5Ghz
0.9 GHz USA
0.7 GHz EULTE Band 3
Vodafone LTE Band 7
Vodafone
Arquiva
2 GHz
Urban Canyon Rural
External
Connections
Internal
Connections
Wi-Fi5G
Ch. 75LTE B3Mobile-
Phone
BT
HFP
LTE B3
LTE Band 5
O2 Carr. Agg
LTE B3
LTE B5
Wi-Fi2
Ch.6
Wi-Fi2 Ch. 2
Wi-Fi0.9 Ch. 4 LTE Band 7
VoIP BT
HFP
Wi-Fi2G
Ch. 2
Wi-Fi2G
Ch. 2
MPTCP CoMPCarr.Agg
Wi-Fi0.9 Ch. 4
VoLTE
V2X
DSRC
Sporadic
TransmissionMulti Car transmission environment
Adaptive hierarchy required -!!!!!
No
transmission
Virtual Private Network
City
Slow
Traffic
BT FON
EAP SIM
& Split
Billing
Page 10
www.visteon.com