Transcript
Page 1: Connected Car: A Simple Journey or Is It ?

Martin Green

May 15th May 2014

A Simple Journey or Is It ?

Page 2: Connected Car: A Simple Journey or Is It ?

ElectronicsVisteon Electronics Today

Global Electronics Company

10,000 Employees*

31 facilities in 15 countries*

2011 revenue $1.8 bil*

Products strategy

Global product platforms, maximising re-use,

reducing time to market & improved quality

Development of HW, SW and Graphics sub-

systems that are re-used across platforms and

regions

UK Offices in Chelmsford and Coventry

Specialization in Displays, Optics, Graphics

platforms ( e.g JLR reconfigurable Cluster), HMI

implementation and V2X

Page 2

Visteon Overview Product Line Portfolio

* Includes joint ventures.

Driver Information

Systems

Infotainment &

Connected Services

User Interfaces

and Displays

Smartphone

Connected Audio

Page 3: Connected Car: A Simple Journey or Is It ?

ElectronicsConnected Car Eco System OR is it a Battleground

Page 3

Mobile

Network Data Centers

Internet

Services

DSRC

Wi-Fi

& Bluetooth

3G,

4G/LT

E

3G,

4G/LTE

V2X /

DSRC

Antenna

Embedded

Modem

Infotainment

& User

Interface

CarPlay

Project Mode

Own the customer, own the revenue

BUT

Customers don’t want to be owned-

75% drop off in renewals

AND

Consumers flip between Embedded

and CE based on cost and

convenience

RESULT

Connected Car Business model

is unstable

Page 4: Connected Car: A Simple Journey or Is It ?

ElectronicsConnected Car by Method – A Little More Detail

Page 4

Telematics Control Unit /

Wireless GatewayEmbedded Modem & Wi-Fi

Tethered PhoneApp in the infotainment head unit

Connection to cloud via mobile phone

Smartphone HMIApp on the mobile phone

Graphics, voice, data transferred to the car via

USB Or Wi-Fi - phone is controlled by car

(Mirrorlink, SDL, Apple CarPlay,

Google Project Mode)

SmartphoneApp on the mobile phone

Voice and data transferred to the car via

Bluetooth, USB Or Wi-Fi

Phone controlled by car using vehicle HMI

There are four methods to connect the ‘Consumer’ to the cloud each with its own cost and

complexity ( excluding DSRC )

Page 5: Connected Car: A Simple Journey or Is It ?

Connected Car Delivery Channels

Today - Vehicle manufactures services can be separate and fragmented with back office

servers for each delivery channel

Page 5

Web/ PC based

servicesSmartphone

Services

Embedded

Services

Page 6: Connected Car: A Simple Journey or Is It ?

Connected Car Delivery Channels

Today - Vehicle manufactures services can be separate and fragmented with back office

servers for each delivery channel

Future - Vehicle manufacturers looking for solutions that will enable a “Common Service”

which is independent of delivery channel

Page 6

Embedded

OEM Service interface

Data Analytics

Mobile

Application InterfaceApplication InterfaceApplication Interface

Ins Content Personal ContentTSP service

PC

Antenna

TCU

Network

IVI

PC

Web Browser

HMI

HMIVehicle

(Client)

CE

Device

(Client)

Cloud

( Servers)

V2X

Wireless Con

Network

RADAR

Smartphone/

Tablet

Network

Wireless Con

Smartphone

/Tablet

Network

IVIAudio IVI

APP APP

Wireless Con

( Mirrorlink)

HMI

HMI

Smartphone/

Tablet

Network

Wireless Con

Audio IVI

APP

HMI

TetheredSmartphone HMISmartphone

Web/ PC based

servicesSmartphone

Services

Embedded

Services

Vehicle Manufacturers & Suppliers will have to become Cloud IT specialists

Page 7: Connected Car: A Simple Journey or Is It ?

A Simple Journey - Or is it ?

Page 7 Denotes Handover

5Ghz

LTE Band 3

Vodafone

Rural

External

Connections

Internal

Connections

Wi-Fi5G

Ch. 75LTE B3Mobile-

Phone

BT

HFP

LTE B3

Wi-Fi2G

Ch. 2

V2X

DSRCNo

transmission

Virtual Private Network

BT FON

EAP SIM

& Split

Billing

Page 8: Connected Car: A Simple Journey or Is It ?

A Simple Journey - Or is it ?

Page 8 Denotes Handover

5Ghz

LTE Band 3

Vodafone

Arquiva

2 GHz

Urban Canyon Rural

External

Connections

Internal

Connections

Wi-Fi5G

Ch. 75LTE B3Mobile-

Phone

BT

HFP

LTE B3

LTE Band 5

O2 Carr. Agg

LTE B3

LTE B5

Wi-Fi2G

Ch. 2

Wi-Fi2G

Ch. 2

Carr.Agg

VoLTE

V2X

DSRC

Sporadic

TransmissionNo

transmission

Virtual Private Network

Slow

Traffic

BT FON

EAP SIM

& Split

Billing

Page 9: Connected Car: A Simple Journey or Is It ?

A Simple Journey - Or is it ?

Page 9

A simple journey by car in 2020 could involve a complex sequence

of wireless hand-overs, data connections and payment recovery for the phone and the car

Denotes Handover

5Ghz

0.9 GHz USA

0.7 GHz EULTE Band 3

Vodafone LTE Band 7

Vodafone

Arquiva

2 GHz

Urban Canyon Rural

External

Connections

Internal

Connections

Wi-Fi5G

Ch. 75LTE B3Mobile-

Phone

BT

HFP

LTE B3

LTE Band 5

O2 Carr. Agg

LTE B3

LTE B5

Wi-Fi2

Ch.6

Wi-Fi2 Ch. 2

Wi-Fi0.9 Ch. 4 LTE Band 7

VoIP BT

HFP

Wi-Fi2G

Ch. 2

Wi-Fi2G

Ch. 2

MPTCP CoMPCarr.Agg

Wi-Fi0.9 Ch. 4

VoLTE

V2X

DSRC

Sporadic

TransmissionMulti Car transmission environment

Adaptive hierarchy required -!!!!!

No

transmission

Virtual Private Network

City

Slow

Traffic

BT FON

EAP SIM

& Split

Billing

Page 10: Connected Car: A Simple Journey or Is It ?

Page 10

www.visteon.com


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