How to connect with key online communities
Heavy Chef JHB March 09
Melissa Attree: Marketer, Social Media Consultant, Blogger, Brand Strategist www.melissaattree.co.za
One weeks worth of the New York Times contains
more info than a person was likely to come across in their lifetime during the 18th
century.
Attention is a commodity
‘The more things change, the more they stay the same.’
So what has changed?
Δ How news breaks & spreadsΔ Media ID
Δ Amount of info Δ How info is consumed
Conversation
Influence / Shape
Someone somewhere has something to say
about your brand / product /
service
DYH
Listen
Identify key communities
- People- Blogs
- Social Networks- Multimedia sites
- Social bookmarking
Find the Fans
Content
Many media formsBe remarkable
BalanceRSS
Good content travels – help it
If product development is great then the conversation
will follow
If your product is ‘un-cool’ then add value through
content.
Content is King.
*
Community Management
All about peopleWOM
The power of the collective
"The greatest problem in communication is the illusion
that it has been accomplished.”
- George Bernard Shaw
Melissa Attree
Marketer, Social Media Consultant, Blogger, Brand Strategist
My Blog: www.melissaattree.co.za
Twitter: melattree
Skype: melattree
Delicious: MelissaAttree
Facebook: Melissa Attree
Google: [email protected]
E-mail: [email protected] OR [email protected]
Cell: 083 556 4805
