SOCIAL NETWORKING IN IRELANDFACEBOOK
46% 54%
900 NEW PROFILES EVERY DAY
+ 4 % GROWING
1,942,980 USERS
49% of the population, over 15 years of age, are on Facebook
13 – 17 years of age
13 %
25 – 34 years of age
31 %
55 + years of age
5 %
45 – 54 years of age
8 %
35 – 44 years of age
17 %
18 – 24 years of age
24 %
FACEBOOK USERS BY AGE
39 % OF IRISH PARENTS DON’T ALLOW THEIR CHILDREN TO HAVE A SOCIAL NETWORK PROFILE
IRISH KIDS 9 TO 12 YEARS OF AGE21 % HAVE A FACEBOOK PROFILE
Admitted to faking the age on their profiles49 %
Admitted to having their profiles set to public14 %
Listed their home address and telephone number6 %
Listed their school11 %
Have more than 100 contacts8 %
Contacted people they didn’t know25 %
IRISH KIDS 13 TO 16 YEARS OF AGE47 % HAVE A FACEBOOK PROFILE
Admitted to faking the age on their profiles14 %
Admitted to having their profiles set to public8 %
Listed their home address and telephone number11 %
Listed their school58 %
Have more than 100 contacts35 %
Contacted people they didn’t know22 %
FACEBOOK CHECK-IN’S According to Facebook the number of Irish people accessing the network from their mobile has increased to 800k TOP CHECK-IN LOCATIONS
Dublin Airport 7,484Dublin Airport Terminal 2 5,570Aviva Stadium 4,202Dublin International Airport 4,133Temple Bar 2,608The 02 2,468Croke Park 2,050Terminal 1, Dublin Airport 1,939Cineworld 1,47902 Arena Dublin 1,325
SOCIAL NETWORKING IN IRELANDYOUTUBE
1,3 million USERS
400 million VIEWS EACH MONTH
500 K users DAILY UNIQUE TRAFFIC
2.1 million UNIQUE USERS EACH MONTH
SOCIAL NETWORKING IN IRELANDTWITTER
+ 11 % GROWING *385.000 PEOPLE HAVE ACCOUNT *
30 %21 % 73.500
80.850
* The number of adults over the age of 15
THE DAILY USAGE THE DAILY USERS
5 60.000 users active each 5 day
159.000 tweets were sent for day
177.000 active accountsActive accounts are those who sent at least one tweet during last mounth
SENT 10 OR MORE TWEETS22 %
IN A 5 DAY PERIOD
SENT LESS THAN 10 TWEETSIN A 5 DAY PERIOD
78 %
SENT ONLY ONE TWEETIN A 5 DAY PERIOD
47 %
HOW TWITTER IS USED
PRES
S
71% of journalists use Twitter as a news source
MENTIONS OF TWITTER IN THE IRISH MEDIA
200816 MENTIONS
EACH MONTH
20112058 MENTIONS
EACH MONTH
27 % of mentions were related to entertainment
27 % of mentions were related to politics
28 % of mentions were related to sport
SOCIAL NETWORKING IN IRELANDLINKEDIN
+ 11 % GROWING472,687 LINKEDIN PROFILES
THE AVERAGE USER
Ireland still has the second highest penetration of LinkedIn users in the world
- Is aged between 35 and 44 - Employed - Living in Dublin - AB social class
2nd
2 % of the unemployed are on LInkedIn
LinkedIn’s reach in Ireland has increased until 21 %
OF USERS LOG IN DAILY9 %
LOG IN EVERY COUPLE OF DAYS11 %
LOG IN WEEKLY31 %
SOCIAL NETWORKING IN IRELANDFOURSQUARE
13.000 UNIQUE VISITORS [estimated cookies]
- 53.000 Page views- 17.000 Total visits
10.000 UNIQUE VISITORS [estimates users]
0,3 % REACH
AVERAGE VISIT FOR COOKIE 1.3 AVERAGE TIME ON SITE 3 MINS 20 SEC
REFERENCES- Comscore- Daragh Doyle, Content is King Conference 2010. From Edelman video “Social Media in Ireland”.- Facebook.com data from Facebook’s self service ad creator.- Ipsos MRBI – Some of the Ipsos data came from their Twitter account, in this case the individual tweet has been referenced above.
- Kantar PRII- Knexsy.com – Some data provided by email, some via RTE’s TwitterOnTrial documentary Knexsy provided research data for. Most stats have been individually referenced in the post.- LinkedIn data from the LinkedIn ad’s creator.- London School of Economics Study.- SocialBakers
47 % OF FACEBOOK USERS LOG IN DAILY 24 % EVERY COUPLE OF DAYS 12 % LOG IN WEEKLY
communication attitude
SOCIAL NETWORKING IN IRELAND