@gdecugis
Content is King: Easy & Simple Ways to Curate Relevant Content
Guillaume DecugisCo-Founder & CEO – Scoop.it
@gdecugis
Content is King“How you gather, manage and use information will determine whether you win or lose.”
Bill Gates
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What great content can do for you
Demonstrate Thought Leadership
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What great content can do for you
Demonstrate Thought Leadership Engage your community
@gdecugis
What great content can do for you
Demonstrate Thought Leadership Engage your community Grow your Website SEO, traffic & leads
@gdecugis
What great content can do for you
Demonstrate Thought Leadership Engage your community Grow your Website SEO, traffic & leads Make your organization smarter
@gdecugis
Knowledge: are you in control?
Social Media PublishingCommunity Manager
Content MarketingMarketing team
Knowledge SharingThe whole organization
Web 1.0Webmaster
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But how can I create all the content I need?
@gdecugis
But how can I create all the content I need?
@gdecugis
Start by what you read
Who could learn from it? What is it about?
Define your topics
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Discover more content like this easily
1 Discover
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Select the best and add value
2 Curate
1 Discover
Your Content Curation Hub
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Distribute
3 Publish
2 Curate
1 Discover
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Distribute. And amplify.
3 Publish
2 Curate
1 Discover
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BEST PRACTICES & TIPS
@gdecugis
Leverage free/freemium tools for discovery
Topic-based content.
Articles about the people in your network.
Organize and read RSS feeds.
Content relevant to your keywords. + relevant content already curated by the Scoop.it community.
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Leverage daily email summaries
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Leverage Time Shifting
Save promising content for later.
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Leverage mobile
@gdecugis
Sharing is not enough: you need a content hub.
Social content = short-lived 140 characters (– title – url) to add
context. Drive audience away; not to your own
site. No opportunity to convert. No opportunity to show related content. No traffic from search.
@gdecugis
Sharing is not enough: you need a content hub.
My curated content is now archived and will be discovered and reshared in the future.
It receives targeted traffic from search.
My own context is displayed (eg: what it means for my audience)
I can add conversion & engagement CTA’s.
@gdecugis
Add Value
British Education Experts: 'Empathy Must Be Integrated Into School Curriculum'
A recent report entitled “Making Education Work” urges the British government to introduce radical changes into the English education system. This report – prepared by an independent advisory board comprising prominent business leaders and led by preeminent academic Professor Sir Roy Anderson – provides a six-month overview of the British [...]
This is content:
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So what?
Add Value
British Education Experts: 'Empathy Must Be Integrated Into School Curriculum'
A recent report entitled “Making Education Work” urges the British government to introduce radical changes into the English education system. This report – prepared by an independent advisory board comprising prominent business leaders and led by preeminent academic Professor Sir Roy Anderson – provides a six-month overview of the British [...]
This is shared content:
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Add Value
This is curated content:
It’s in a precise context (changemaking)
An insight is added to make the connection (how well a person commands change = critical success factor in education)
Related articles are expanding on the same topic (how education affects change, how to educate changemakers, etc…).
It’s branded
@gdecugis
How Content Curation adds value to your readers
SelectionContextual aggregationClarificationSummaryConnecting the dotsRefutationEtc…
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Tools are even better when integrated.
Discovery Host your curated content Publish & analyze
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SAMPLE USE CASES
@gdecugis
Create a weekly newsletter with perspective on relevant newsAshoka(Social Entrepreneurship)
How to find and publish news that support the “everyone is a change maker” message?
While doing a million things at a time?
@gdecugis
Create a weekly newsletter with perspective on relevant newsAshoka(Social Entrepreneurship)
How to find and publish news that support the “everyone is a change maker” message?
While doing a million things at a time?
Generate newsletters directly from curated content.
@gdecugis
Showcase curated social contentUniversity of San Francisco (Education)
How to showcase the dynamism of the University’s community?
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Showcase curated social contentUniversity of San Francisco (Education)
How to showcase the dynamism of the University’s community?
Curate from the best from #usfca hashtag on Twitter, Instagram, Facebook…
Showcase and highlight contributors on a Scoop.it page integrated to the USF Web site.
~1,000 contributors in 9 months.~5,000 pieces of content shared and amplified.
@gdecugis
Showcase your ambassadorsAshoka(Social Entrepreneurship)
How to tell the story through the Ashoka Fellows?
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Showcase your ambassadorsAshoka(Social Entrepreneurship)
How to tell the story through the Ashoka Fellows?
Create a press review of all the news articles that mention the Ashoka fellows.
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Get started
Give it a try
Or get in touch:@scoopit
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