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“The mere formulation of a problem is far more essential than its solution.” - Albert Einstein
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Blogging
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Channels
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Quantity
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Recommendations
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Above all...
Make it relevant & remarkable
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Know thy customer•Survey your customers at every
opportunity•What are their biggest problems?•What do they need the most?•What are they searching for?
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Map to the Buying Cycle
•Awareness: blog posts, social updates
•Research & Education: eBooks, webinars, reports
•Comparison & Validation: case studies, demos, testimonials
•Purchase: detailed product info, images
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Use an Editorial Calendar
•Shared Google Calendar or Spreadsheet•Track followers, engagement weekly,
monthly•Note SEO Keywords, match to buying
cycle•Track important dates, events•Create a tab, column or row for each
type of content•Look for opportunities to repurpose
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Top 10 Tips1.Follow news in your industry2.Monitor social chatter3.Recruit guest bloggers4.Keep an idea bank5.Review posts and best-of and round-ups6.Take pictures and video everywhere7.Conduct original research8.Look for interesting, related ideas9.Create great evergreen content10. Make it fun
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“It's not that I'm so smart, it's just that I stay with problems longer..” - Albert Einstein