Making Your Content Easy to Find
• SEO• Social Sharing• Email Marketing
Content is the Fire ...SEO, Social Media, & Email is the Gasoline
Title Tags• Less Than 70 Characters• Primary Keywords at the Start
– Target 1 or 2 Keyword Phrases• Separate Keyword Phrases with (|) (‐)
or (,)
• Each Page ‐
Unique Title
URLs
• Customize with Keywords• Keep Them Short
– Delete “the”
“and”
other extra words
This:
www.example.com/keyword‐phraseNot This:
www.example.com/?p=577821
Descriptions
• Less Than 160 Characters• Repeat Primary Keyword Phrase to Support
Title• Each Page With Unique Description
Over 200 SEO Ranking Factors in Google! | SEO Periodic Table
Social Sharing
• Content Distribution Network– Think of it Like Email
• Connect with Customers/Prospects– Not Just Other Partners
• Share More Than Once• Share, Don’t Sell
– Share Other People’s Content Too
More Ways to Get Content Found
• Email Marketing
• Blog Subscription / Sign Up– www.mailchimp.com
• Answering Customer/Prospect Questions
• Links in Email Signature
• Blog as a Hub
Lead Generation vs. Lead Nurture
• Some Content is “Gated”– Convert Traffic to Leads
• Lead Generation is Just the START• Stay “Top of Mind”
(Nurture)
– Email, social, direct mail, phone
• Content Variety– Different Content for Different Stages