Create Compelling and Useful Content
Kim MagdenMarch 12, 2014
Products
Tableau Desktop
Tableau Server
Tableau Public+ explore, visualize,
and analyze data+ answer questions+ create dashboards + deliver interactive
data experiences
+ web-based business intelligence
+ web analytics, reporting & dashboards
+ secure information and metadata management
+ enterprise integration and security
+ host interactive data on public web
+ tell stories and create conversations
+ social data collaboration
Tableau Online+ Tableau Server
functionality+ cloud hosting+ subscription pricing+ push data via Extracts+ connect to live cloud
sources
Tableau Product Development
Internal audience• product architects and developers• support, QA, test, and release
engineers• program & international project
managers • writers, designers, and researchers
Growing fast• hired over 100 people in last year • forecast to add another 100 this year
Keep content current
drive archive policyencourage feedback promote suggestion list
Communication channels evolving
from freeform, tribal knowledge
to curated, rationalized information
data dashboard
s
videos
managed topics
SharePoint
wiki
Partnering
Share usage stats• know who views content
• compare usage to product ship cadence
Watch email and chats• belong to active distribution lists
• lurk in active chat room
Listen to ad hoc conversations• kitchen, coffee machine, water cooler
• open office environment
• conference roundtable discussions
Guide content creation
Throughvideo interviews and demossticky note brainstormingcontent mockups top email questions / chat
discussionscontent audits and usage
reports
Case study 1: New Hire Learning Nuggets
content already existed • Licensing 101
• How to submit bugs
• How to enter backlog items
audience need defined steps to create video established and
repeatable
Case study 2: Data Connections
content completeness varied• 40 connections
audience• feature teams
• test
• technical partnerships
centralized & structured content
assigned team to maintain
Create compelling and useful content
know your audienceassess current and
future information needs
partner
Resources and references• Panopto (end-to-end video solution)• Confab, conference for content strategistBooks• Content Strategy for the Web
Kristina Halvorson • The Stranger’s Long Neck
Gerry McGovern • Content Everywhere
Sara Wachter-Boettcher