Download - Content Strategy. Interesse Contenuti e CMS
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Plone è un CMS.
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Content Management
System
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Content Management
System
Ma che cosa sonoi contenuti?
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Previsioni Meteo.
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Orari dei Treni.
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Una normativadi legge.
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I contenuti sono più efficaci quando
sono correlati tra loro.
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Vorrei conoscereun'offerta promozionaletra 25 Aprile e 1 Maggio
per treni che portinoin una spiaggia dove
ci sia bel tempoe accettino i cani.
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Le persone cercanocontenuti freschi.
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Le persone cercanocontenuti di qualità.
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Le persone cercanocontenuti velocemente.
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Google premia i website che
offrono contenuti validie nel modo corretto.
Tempi di visualizzazione, freq di rimbalzo, PR, etc.
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Google penalizza i website
che mentono nell'offrire contenuti
in modo scorretto.
link building aggressivo, keyword density innaturale, etc.
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Posizionamento.
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Cercare Trovare.
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Homepage?
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Regione Piemonte.
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Regione Lombardia.
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Creare percorsi di navigazione.
1
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Funneling.
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USA Today.
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Creare interesseattraversoi contenuti.
2
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Content Strategy.
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Entertain Inspire
Educate Convince
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Entertain Inspire
Educate Convince
Emotional
Awareness Purchase
Rationals
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Entertain Inspire
Educate Convince
Emotional
Awareness Purchase
Rationals
Price Guide
Inforgraphics
Brands Video Celebrity Endorsements
Virals
Trends report
Webinars
CommunityForum
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Monitorare,monitorare,monitorare.
3
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Statistiche su:- utenti
- contenuti- sistema
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Scegliere strumenti
giusti.
4
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Gli strumenti devono essere a servizio dei contenuti
e non viceversa.
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Agevolare il lavoro che porta a migliorare la qualità del website.
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Garantire la possibilità di modificare il sistema per adattarsi a nuovi
comportamenti.