@MACKFOGELSON
Content withPurposeFrom Search to Conversion to Lifelong Customer - State of Search 2013
https://svpply.com/davidmetnicole.myshopify.com
@MACKFOGELSON
YOURGOALis lifelong
customers
http://www.funelf.net/photos/Bro-hug.jpg
It’s not about this
@MACKFOGELSON
Remember 3 things about content
@MACKFOGELSON
http://a.images.blip.tv/DrupalconDenver-CoreProduct3IsTheMagicNumber235.jpg
@MACKFOGELSON
INTEGRATEAll the things
@MACKFOGELSON
See. All the things.
CONTENTSearch
SocialEmail
OFFLINEand stuff
@MACKFOGELSON
BEFORE CONTENTComes purpose
@MACKFOGELSON
- GOALS NOT TOOLS FTW -
@MACKFOGELSON
CONTENT IS AReflection of your brand
@MACKFOGELSON
http://media-cache-ec0.pinimg.com/originals/a7/89/4f/a7894f4fdb85746cb490f76feddcfc7b.jpg
@MACKFOGELSON
TOP of FUNNELBuild awareness with value
@MACKFOGELSON
@MACKFOGELSON
make your money matter video here
<iframe width="560" height="315" src="//www.youtube.com/embed/85EAQ0yfvfY" frameborder="0" allowfullscreen></iframe>
http://www.youtube.com/watch?v=85EAQ0yfvfY.
Watch this http://bit.ly/19ffQJc
@MACKFOGELSON
http://makeyourmoneymatter.org/
http://makeyourmoneymatter.org/
@MACKFOGELSON
MIDDLE of FUNNELAn opportunity to connect
@MACKFOGELSON
@MACKFOGELSON
scarecrow video here
<iframe width="420" height="315" src="//www.youtube.com/embed/lUtnas5ScSE" frameborder="0" allowfullscreen></iframe>
http://www.youtube.com/watch?v=lUtnas5ScSE
Watch this http://bit.ly/1eTt17o
@MACKFOGELSON
Move fromDiscoveryto Consideration using content that connects with your customer.
@MACKFOGELSON
BOTTOM of FUNNELCommunicate (cleverly) to convert
@MACKFOGELSON
@MACKFOGELSON
http://www.appsumo.com/failure-games-app/
@MACKFOGELSON
- APPSUMO FAILURE GAMES APP -
@MACKFOGELSON
- APPSUMO FAILURE GAMES APP -
you rather have theABILITY TO FLY
Wouldor to become INVISIBLE?
@MACKFOGELSON
- APPSUMO FAILURE GAMES APP -
@MACKFOGELSON
- APPSUMO FAILURE GAMES APP -
@MACKFOGELSON
AFTER the FUNNELBe the guide of their experience
@MACKFOGELSON
@MACKFOGELSON
http://mailchimp.com/resources/guides/getting-started-with-mailchimp/
@MACKFOGELSON
blog.mailchimp.com/the-story-behind-the-mailchimp-billboards/
@MACKFOGELSON
blog.mailchimp.com/the-story-behind-the-mailchimp-billboards/
@MACKFOGELSON
Your contentserves a higherpurposethan checking it off the list of things to do for your marketing.
http://www.pinterest.com/pin/13862711326223269/
@MACKFOGELSON
Blogwww.mackwebsolutions.com/blog
http://bitly.com/bundles/mackwebsolutions/6
LinksGuide
http://bit.ly/1bkMNru
