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Get Proven Results On Building Your Business With Contextual AdvertisingMay 20, 2014
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Agenda
MIMA Meetup BackgroundIntroductionsLatest NewsSpeaker – Jeff HendrixDiscussion
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MIMA Meetup - Areas of Expertise
Internet Marketing
SEO Paid Search
Media Buying
Conversion OptimizationData
Analysis / Analytics
Local Search
Email Marketing
Mobile Advertising
Social Media
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MIMA Meetup - Areas of Expertise
Traffic x Conversion Optimization = SalesEarned
Paid
Owned Testing
Design
Analytics
Usability
Break It Down…What It’s About…
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MIMA Meetup - Organizers
Robert Flournoy– Started with Email Marketing
– Built a Boston based Internet Consulting Agency• From $180k to $2 Million in 2 Years• Managed $35 Million in Client Revenues
– 6 Years Ran Own Internet Business• Operate Several Ecommerce & Content Websites• Small Consulting Practice for Select Clients
– VP eCommerce - Inc. 5000 & MN Fast 50 • 2013 60% Growth Year Over Year
I started this group to share and learn with others
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MISMA Meetup - Organizers
Jeff Kemnitz
– New Co-Organizer
– Head of Marketing - Inc. 5000 & MN Fast 50 • Grew from $1M to $6M over 4 years• Worked for Robb
– Agency Director• Websites, SEO, PPC• Shopify certified development experts
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Introductions
30 Seconds – Introduce Yourself –Name & What You Currently Do?
–Why Interested?
– Internet Marketing Experience
– Current Marketing Issues/Questions
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Introductions
Want to Present or Know Someone Who Might?
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Latest News
Google Shopping Forced Update– Forced update for all Product Listing Ads (PLAs)
advertisers by August 2014– New features:
• Browse your inventory directly in AdWords• Product-level performance reporting• New benchmarking data• Multiple ad groups with priority settings
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Latest News
Twitter Website Cards– New Twitter creative unit can be used in tweets to
your followers or as paid ad unit– Image, Title and CTA– Beta advertisers showed 80-90% decrease in CPC
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Latest News
Expert Authors for SEO– Matt Cutts answers “Will backlinks lose their
importance in ranking?” in May 5 video– Quality ranking factor is authorship– Recommend Googling “how to add rel=author to”
your content management system
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Latest News
Any Additional News?
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Speaker
Jeff Hendrix– Original member of MIMA– Doesn’t believe in Powerpoint– Contextual Advertising– Increasing Customer Lifetime Value (CLV)
If you understand your CLV, then your paid media calculation changes
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Speaker
Jeff Hendrix– Resources:
• http://edition.cnn.com/2014/05/20/showbiz/shield-actor-michael-jace-homicide-charge/index.html
• http://www.yahoo.com• http://www.perfectaudience.com• http://upsellit.com
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Discussion
Questions?
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Resources
Google Shopping Forced Updatehttp://adwords.blogspot.com/2014/04/whats-next-for-shopping-campaigns-and-retailers.htmlhttp://searchengineland.com/starting-shopping-campaign-adwords-forget-know-keywords-191042
Twitter Website Cardshttps://blog.twitter.com/2014/increase-traffic-and-conversions-with-the-new-website-cardhttp://alivewired.com/how-to-use-twitter-website-cards
Expert Authors for SEOhttps://yoast.com/wordpress-rel-author-rel-mehttp://www.practicalecommerce.com/articles/67689-SEO-Leverage-Expert-Authors-for-Ecommerce
Speaker – Jeff Hendrixhttp://edition.cnn.com/2014/05/20/showbiz/shield-actor-michael-jace-homicide-charge/index.htmlhttp://www.yahoo.comhttp://www.perfectaudience.comhttp://www.upsellit.com