![Page 1: Controlling Your Links: How to Build a Private Network](https://reader034.vdocuments.net/reader034/viewer/2022050613/588228761a28ab52368b56f7/html5/thumbnails/1.jpg)
Controlling Your LinksHow to Build a Private Network
BAC, Berlin October 2015
![Page 2: Controlling Your Links: How to Build a Private Network](https://reader034.vdocuments.net/reader034/viewer/2022050613/588228761a28ab52368b56f7/html5/thumbnails/2.jpg)
@irishwonder BAC, Berlin October 2015
What is a private network?
![Page 3: Controlling Your Links: How to Build a Private Network](https://reader034.vdocuments.net/reader034/viewer/2022050613/588228761a28ab52368b56f7/html5/thumbnails/3.jpg)
@irishwonder BAC, Berlin October 2015
Most primitive concept illustration
Money site
![Page 4: Controlling Your Links: How to Build a Private Network](https://reader034.vdocuments.net/reader034/viewer/2022050613/588228761a28ab52368b56f7/html5/thumbnails/4.jpg)
@irishwonder BAC, Berlin October 2015
A more complex structure
![Page 5: Controlling Your Links: How to Build a Private Network](https://reader034.vdocuments.net/reader034/viewer/2022050613/588228761a28ab52368b56f7/html5/thumbnails/5.jpg)
@irishwonder BAC, Berlin October 2015
PBN ≠ Private Network
To avoid confusion
![Page 6: Controlling Your Links: How to Build a Private Network](https://reader034.vdocuments.net/reader034/viewer/2022050613/588228761a28ab52368b56f7/html5/thumbnails/6.jpg)
@irishwonder BAC, Berlin October 2015
“Private Blog Network”
PBN
![Page 7: Controlling Your Links: How to Build a Private Network](https://reader034.vdocuments.net/reader034/viewer/2022050613/588228761a28ab52368b56f7/html5/thumbnails/7.jpg)
@irishwonder BAC, Berlin October 2015
If your idea of “private” is sharing link sources with hundreds of other “paying customers” of PBNs then yes, call them “Private”
“Private”?
![Page 8: Controlling Your Links: How to Build a Private Network](https://reader034.vdocuments.net/reader034/viewer/2022050613/588228761a28ab52368b56f7/html5/thumbnails/8.jpg)
@irishwonder BAC, Berlin October 2015
If all your links come from blogs it can be seen as a footprint
It may be enough to prompt digging deeper While digging deeper, other footprints may
be discovered
Blog?
![Page 9: Controlling Your Links: How to Build a Private Network](https://reader034.vdocuments.net/reader034/viewer/2022050613/588228761a28ab52368b56f7/html5/thumbnails/9.jpg)
@irishwonder BAC, Berlin October 2015
Why DA is not a good metric:Compare this…
A sidenote about DA
![Page 10: Controlling Your Links: How to Build a Private Network](https://reader034.vdocuments.net/reader034/viewer/2022050613/588228761a28ab52368b56f7/html5/thumbnails/10.jpg)
@irishwonder BAC, Berlin October 2015
...to this:
A sidenote about DA
![Page 11: Controlling Your Links: How to Build a Private Network](https://reader034.vdocuments.net/reader034/viewer/2022050613/588228761a28ab52368b56f7/html5/thumbnails/11.jpg)
@irishwonder BAC, Berlin October 2015
The downfall of PBNs
![Page 12: Controlling Your Links: How to Build a Private Network](https://reader034.vdocuments.net/reader034/viewer/2022050613/588228761a28ab52368b56f7/html5/thumbnails/12.jpg)
@irishwonder BAC, Berlin October 2015
May be effective short term You are at the hands of the owner and their
network building skills It’s only a matter of time until they are
discovered and penalised
PBNs Summarised
![Page 13: Controlling Your Links: How to Build a Private Network](https://reader034.vdocuments.net/reader034/viewer/2022050613/588228761a28ab52368b56f7/html5/thumbnails/13.jpg)
@irishwonder BAC, Berlin October 2015
PBN ≠ Private Network
Once again, to avoid confusion
![Page 14: Controlling Your Links: How to Build a Private Network](https://reader034.vdocuments.net/reader034/viewer/2022050613/588228761a28ab52368b56f7/html5/thumbnails/14.jpg)
@irishwonder BAC, Berlin October 2015
Built for one beneficiary only Everything randomised (more on this later)
Everything is (or appears) natural
Definition of a private network
![Page 15: Controlling Your Links: How to Build a Private Network](https://reader034.vdocuments.net/reader034/viewer/2022050613/588228761a28ab52368b56f7/html5/thumbnails/15.jpg)
@irishwonder BAC, Berlin October 2015
Control over link sources -> minimise Penguin risks
Competitive advantage Additional sources of traffic Building long term equity
Benefits
![Page 16: Controlling Your Links: How to Build a Private Network](https://reader034.vdocuments.net/reader034/viewer/2022050613/588228761a28ab52368b56f7/html5/thumbnails/16.jpg)
@irishwonder BAC, Berlin October 2015
Helping the main site rank better Targeting specific segments of your
customer base Targeting specific geolocations Showcasing specific products or offers Reputation management, including
preemptive reputation management
Purpose
![Page 17: Controlling Your Links: How to Build a Private Network](https://reader034.vdocuments.net/reader034/viewer/2022050613/588228761a28ab52368b56f7/html5/thumbnails/17.jpg)
@irishwonder BAC, Berlin October 2015
Everything can (and should)
be done for more than one purpose!
Purpose
![Page 18: Controlling Your Links: How to Build a Private Network](https://reader034.vdocuments.net/reader034/viewer/2022050613/588228761a28ab52368b56f7/html5/thumbnails/18.jpg)
@irishwonder BAC, Berlin October 2015
Of course they do
Do private networks work?
![Page 19: Controlling Your Links: How to Build a Private Network](https://reader034.vdocuments.net/reader034/viewer/2022050613/588228761a28ab52368b56f7/html5/thumbnails/19.jpg)
@irishwonder BAC, Berlin October 2015
Of course they do
Do private networks work?
![Page 20: Controlling Your Links: How to Build a Private Network](https://reader034.vdocuments.net/reader034/viewer/2022050613/588228761a28ab52368b56f7/html5/thumbnails/20.jpg)
@irishwonder BAC, Berlin October 2015
Short answer:
NO
Are private networks for everyone?
![Page 21: Controlling Your Links: How to Build a Private Network](https://reader034.vdocuments.net/reader034/viewer/2022050613/588228761a28ab52368b56f7/html5/thumbnails/21.jpg)
@irishwonder BAC, Berlin October 2015
- Why not?
- Mainly, because of the costs involved
Are private networks for everyone?
![Page 22: Controlling Your Links: How to Build a Private Network](https://reader034.vdocuments.net/reader034/viewer/2022050613/588228761a28ab52368b56f7/html5/thumbnails/22.jpg)
@irishwonder BAC, Berlin October 2015
New domain cost: $8-20 Aged domain cost: $8-X,000
You will also need to spend time finding and evaluating suitable domains, hosting them, putting up the sites, etc.
Costs breakdown
![Page 23: Controlling Your Links: How to Build a Private Network](https://reader034.vdocuments.net/reader034/viewer/2022050613/588228761a28ab52368b56f7/html5/thumbnails/23.jpg)
@irishwonder BAC, Berlin October 2015
Costs breakdown
![Page 24: Controlling Your Links: How to Build a Private Network](https://reader034.vdocuments.net/reader034/viewer/2022050613/588228761a28ab52368b56f7/html5/thumbnails/24.jpg)
@irishwonder BAC, Berlin October 2015
Let’s assume average domain cost of $30 Let’s assume average host cost of $60/year Let’s assume you spend 1 hour finding each
domain and your time is worth $100/hour
10 domains x $30 = $30010 hosts x $60 = $60010 hours x $100 = $1,000-----------------------TOTAL: $1,900
Cost estimates for a very small network
![Page 25: Controlling Your Links: How to Build a Private Network](https://reader034.vdocuments.net/reader034/viewer/2022050613/588228761a28ab52368b56f7/html5/thumbnails/25.jpg)
@irishwonder BAC, Berlin October 2015
Before you start, have a strategy The above estimates do not include the cost
of putting up a site Not all domains you get may be usable This is a LONG TERM project There are recurring costs starting from year
2 Randomise everything – no shortcuts!
Some precautions
![Page 26: Controlling Your Links: How to Build a Private Network](https://reader034.vdocuments.net/reader034/viewer/2022050613/588228761a28ab52368b56f7/html5/thumbnails/26.jpg)
@irishwonder BAC, Berlin October 2015
You are building something to game Google – make sure you don’t hand it to Google!
Things to avoid:◦ Gmail◦ Google Docs/Drive◦ Google Analytics (multiple sites in the same
account)◦ Google Webmaster Tools/Search Console
(multiple sites in the same account)◦ Chrome
The greatest precaution
![Page 27: Controlling Your Links: How to Build a Private Network](https://reader034.vdocuments.net/reader034/viewer/2022050613/588228761a28ab52368b56f7/html5/thumbnails/27.jpg)
@irishwonder BAC, Berlin October 2015
Domain age Link profile metrics Registration dates Registrars Whois details Hosts Site platforms Payment methods Anything else you can think of
Randomise everything
![Page 28: Controlling Your Links: How to Build a Private Network](https://reader034.vdocuments.net/reader034/viewer/2022050613/588228761a28ab52368b56f7/html5/thumbnails/28.jpg)
@irishwonder BAC, Berlin October 2015
There’s no such thing as being
too paranoid when building
a private network
Randomise everything
![Page 29: Controlling Your Links: How to Build a Private Network](https://reader034.vdocuments.net/reader034/viewer/2022050613/588228761a28ab52368b56f7/html5/thumbnails/29.jpg)
@irishwonder BAC, Berlin October 2015
Building progress over time
![Page 30: Controlling Your Links: How to Build a Private Network](https://reader034.vdocuments.net/reader034/viewer/2022050613/588228761a28ab52368b56f7/html5/thumbnails/30.jpg)
@irishwonder BAC, Berlin October 2015
New domains Expired domains Aftermarket Auctions
Sources of domains
![Page 31: Controlling Your Links: How to Build a Private Network](https://reader034.vdocuments.net/reader034/viewer/2022050613/588228761a28ab52368b56f7/html5/thumbnails/31.jpg)
@irishwonder BAC, Berlin October 2015
GoDaddy Aftermarket
Sources of domains
![Page 32: Controlling Your Links: How to Build a Private Network](https://reader034.vdocuments.net/reader034/viewer/2022050613/588228761a28ab52368b56f7/html5/thumbnails/32.jpg)
@irishwonder BAC, Berlin October 2015
The.domain.name
Domain hunting tools
![Page 33: Controlling Your Links: How to Build a Private Network](https://reader034.vdocuments.net/reader034/viewer/2022050613/588228761a28ab52368b56f7/html5/thumbnails/33.jpg)
@irishwonder BAC, Berlin October 2015
The.domain.name
Domain hunting tools
![Page 34: Controlling Your Links: How to Build a Private Network](https://reader034.vdocuments.net/reader034/viewer/2022050613/588228761a28ab52368b56f7/html5/thumbnails/34.jpg)
@irishwonder BAC, Berlin October 2015
The.domain.name
Domain hunting tools
![Page 35: Controlling Your Links: How to Build a Private Network](https://reader034.vdocuments.net/reader034/viewer/2022050613/588228761a28ab52368b56f7/html5/thumbnails/35.jpg)
@irishwonder BAC, Berlin October 2015
irishwonder.com/tdn/
Want a free trial of TDN?
![Page 36: Controlling Your Links: How to Build a Private Network](https://reader034.vdocuments.net/reader034/viewer/2022050613/588228761a28ab52368b56f7/html5/thumbnails/36.jpg)
@irishwonder BAC, Berlin October 2015
Freshdrop RegisterCompass … Registrar feeds directly for dropped domains
Domain hunting tools
![Page 37: Controlling Your Links: How to Build a Private Network](https://reader034.vdocuments.net/reader034/viewer/2022050613/588228761a28ab52368b56f7/html5/thumbnails/37.jpg)
@irishwonder BAC, Berlin October 2015
Freshdrop
Domain hunting tools
![Page 38: Controlling Your Links: How to Build a Private Network](https://reader034.vdocuments.net/reader034/viewer/2022050613/588228761a28ab52368b56f7/html5/thumbnails/38.jpg)
@irishwonder BAC, Berlin October 2015
Freshdrop
Domain hunting tools
![Page 39: Controlling Your Links: How to Build a Private Network](https://reader034.vdocuments.net/reader034/viewer/2022050613/588228761a28ab52368b56f7/html5/thumbnails/39.jpg)
@irishwonder BAC, Berlin October 2015
Age Link profile (strength, relevancy, anchor
texts, spammy links) Previous onsite history Previous ranking/penalty history
How to evaluate a domain
![Page 40: Controlling Your Links: How to Build a Private Network](https://reader034.vdocuments.net/reader034/viewer/2022050613/588228761a28ab52368b56f7/html5/thumbnails/40.jpg)
@irishwonder BAC, Berlin October 2015
Domain age and ownership history
![Page 41: Controlling Your Links: How to Build a Private Network](https://reader034.vdocuments.net/reader034/viewer/2022050613/588228761a28ab52368b56f7/html5/thumbnails/41.jpg)
@irishwonder BAC, Berlin October 2015
Domain age and onsite history
![Page 42: Controlling Your Links: How to Build a Private Network](https://reader034.vdocuments.net/reader034/viewer/2022050613/588228761a28ab52368b56f7/html5/thumbnails/42.jpg)
@irishwonder BAC, Berlin October 2015
Domain age and onsite history
![Page 43: Controlling Your Links: How to Build a Private Network](https://reader034.vdocuments.net/reader034/viewer/2022050613/588228761a28ab52368b56f7/html5/thumbnails/43.jpg)
@irishwonder BAC, Berlin October 2015
Link profile
![Page 44: Controlling Your Links: How to Build a Private Network](https://reader034.vdocuments.net/reader034/viewer/2022050613/588228761a28ab52368b56f7/html5/thumbnails/44.jpg)
@irishwonder BAC, Berlin October 2015
Ranking/penalty history
![Page 45: Controlling Your Links: How to Build a Private Network](https://reader034.vdocuments.net/reader034/viewer/2022050613/588228761a28ab52368b56f7/html5/thumbnails/45.jpg)
@irishwonder BAC, Berlin October 2015
Ranking/penalty history
![Page 46: Controlling Your Links: How to Build a Private Network](https://reader034.vdocuments.net/reader034/viewer/2022050613/588228761a28ab52368b56f7/html5/thumbnails/46.jpg)
@irishwonder BAC, Berlin October 2015
Ranking/penalty history
![Page 47: Controlling Your Links: How to Build a Private Network](https://reader034.vdocuments.net/reader034/viewer/2022050613/588228761a28ab52368b56f7/html5/thumbnails/47.jpg)
@irishwonder BAC, Berlin October 2015
What You Don’t Want
![Page 48: Controlling Your Links: How to Build a Private Network](https://reader034.vdocuments.net/reader034/viewer/2022050613/588228761a28ab52368b56f7/html5/thumbnails/48.jpg)
@irishwonder BAC, Berlin October 2015
What You Don’t Want
![Page 49: Controlling Your Links: How to Build a Private Network](https://reader034.vdocuments.net/reader034/viewer/2022050613/588228761a28ab52368b56f7/html5/thumbnails/49.jpg)
@irishwonder BAC, Berlin October 2015
What you don’t want
![Page 50: Controlling Your Links: How to Build a Private Network](https://reader034.vdocuments.net/reader034/viewer/2022050613/588228761a28ab52368b56f7/html5/thumbnails/50.jpg)
@irishwonder BAC, Berlin October 2015
This Screams Shitty PBN
![Page 51: Controlling Your Links: How to Build a Private Network](https://reader034.vdocuments.net/reader034/viewer/2022050613/588228761a28ab52368b56f7/html5/thumbnails/51.jpg)
@irishwonder BAC, Berlin October 2015
Initial metrics: TF 36 CF 20 After purchase:
Domains losing value
![Page 52: Controlling Your Links: How to Build a Private Network](https://reader034.vdocuments.net/reader034/viewer/2022050613/588228761a28ab52368b56f7/html5/thumbnails/52.jpg)
@irishwonder BAC, Berlin October 2015
The reason:
Domains losing value
![Page 53: Controlling Your Links: How to Build a Private Network](https://reader034.vdocuments.net/reader034/viewer/2022050613/588228761a28ab52368b56f7/html5/thumbnails/53.jpg)
@irishwonder BAC, Berlin October 2015
Redirect them Host them, restore the sites and link to the
main site Host them, develop new sites and link to
the main site Host them, restore the sites and keep
developing new content while linking to main site
What to do with your domains
![Page 54: Controlling Your Links: How to Build a Private Network](https://reader034.vdocuments.net/reader034/viewer/2022050613/588228761a28ab52368b56f7/html5/thumbnails/54.jpg)
@irishwonder BAC, Berlin October 2015
Wayback Machine (archive.org) CommonCrawl Blekko
… or pull up old content in TDN(free trial link again: irishwonder.com/tdn/ )
Sources of old content
![Page 55: Controlling Your Links: How to Build a Private Network](https://reader034.vdocuments.net/reader034/viewer/2022050613/588228761a28ab52368b56f7/html5/thumbnails/55.jpg)
@irishwonder BAC, Berlin October 2015
Things to watch for: Sites uptime Sites security Decreasing value Spam (onsite and offsite) Renewal dates
Long Term Network Management
![Page 56: Controlling Your Links: How to Build a Private Network](https://reader034.vdocuments.net/reader034/viewer/2022050613/588228761a28ab52368b56f7/html5/thumbnails/56.jpg)
@irishwonder BAC, Berlin October 2015
More Info
![Page 57: Controlling Your Links: How to Build a Private Network](https://reader034.vdocuments.net/reader034/viewer/2022050613/588228761a28ab52368b56f7/html5/thumbnails/57.jpg)
@irishwonder BAC, Berlin October 2015
Questions? Feel free to get in touch!
• [email protected]• Twitter: @irishwonder• Slideshare:
http://www.slideshare.net/irishwonder/• LinkedIn: linkedin.com/in/irishwonder• Blogs:
http://www.irishwonder.com/blog/ - general SEOhttp://www.irishwonder.syndk8.co.uk/ - darker areas