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ConversionXL reviewsMotivation -> Ability -> Trigger = Action
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If you want people to take action……. you need to:
•Build up their motivation•Make it easy to do so•Ask for it at the right time
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All right. Loans I guess?
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News is only relevant to returning traffic. I’m still totally unclear about this site
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People don’t take action until they understand.
Clarity above all!
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CTA buttons seem to be standalone items, and not part of the value proposition.
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What’s an amber grant?
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What are these tips exactly about? No benefit communicated
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Very little is done here to build up my motivation to do anything.
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Unclear value proposition, divided across 3(!) slides.
Bad, bad idea.
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Terribly, cheesy stock photography
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Your value proposition should always be a whole.
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Sign up for what exactly? Unclear what’s going to happen
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I don’t know enough to be ready for such a commitment. You either need more copy + examples, or have me use part of your service w/o signing up.
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Everybody and their mother sell real estate in Florida. How about a value proposition of any kind?
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No calls to action. Very difficult to take action this way. Have a flow, direct people.
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It’s clear what they do. What’s not is why choose them over others.
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You probably want me to watch this, so invite people to do so – give them a reason.
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Since you’re not asking for action for a while, make it obvious that they should scroll down
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This is *very* hard to read. Poor choice of font face, size and color.
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Meaningless jargon, buzzwords.
Claims like this kill credibility if not back up by proof. Awards, 3rd party statements etc.
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Let’s be honest here. Noone is going to read this multi-column tiny wall of text. Optimize for reading!
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You don’t need all of this info at this point.
Send? What’s gonna happen next?
Inline form labels are a usability problem
Avoid multi-column forms
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Thank youIf you want to get your site reviewed, follow me on Twitter: @peeplaja
and Facebook: https://www.facebook.com/ConversionXL
http://conversionxl.com