From visitors to customers

By Barney Grossman

User Experience

Make it simple

User experience

Start at the top

Website Objectives

Objective 1

Objective 2

Objective 3

Page GoalPRIORITY

Keep it clean

Feature Benefit

Exemplary Terminology & Onomastics

JARGON

Consistency

Calls to action

Interruptions

HAMMER TIME

Overcome objections

Provide enough information

Easy to contact

Trust elements

Testimonials & review

User testing

So what do you think about this? How do I tell

him this site is awful? Just

keep smiling...

Thank you for listening!

Barney Grossman