If Content is King… Context is God!
Shehryar Hydri COO Trango Interactive @sheryhydri
“Content & Context” Vacuum Local info services – Reviews, Maps, Dir Educational – Informal Edu, Tech Skills Online Marketplace – OLX, Pakwheels Entertainment – Games, Dramas, Social Networks News – Citizen Journo + Mainstream
Mobile Commerce
App Developer
Apple Google Blackberry Microsoft Nokia Amazon
70%
30%
App Developer VAS Provider
Mobilink Telenor Warid Zong Ufone
30%
70%
ONE MAJOR TV Commercial + Airing
Rs. 20-30 million (2-3 crore)
Top 10 Mobile Developers
Rs. 2-3 million each
E‐Choupal ‐ Linking Farmers to Markets
E‐Choupal ‐ Linking Farmers to Markets
Smart Localisation
“Stupid” Localisation
Conclusion
The next generation’s Mian Mansha
will run the Amazon.com of Pakistan!