Use of the Figures to Facilitate Tutorials/Discussion
To assist you with the preparation of lectures, tutorials and student discussion, the figures from the book are available here as part of a PowerPoint presentation. Each slide is annotated with some ideas and guidance on the use of the material in lectures.
Chapter: 6 Locating the Offer
Learning OutcomesYou should be able to:
Understand the importance of location as a pre-requisite for developing a profitable hospitality business Identify the main classes of hospitality location Research the characteristics of potential sites using
relevant criteria Recognize the complexity of the destination product Evaluate the components of a destination’s image Understand how hospitality companies work with
destination marketing organizations.