Download - Core capabilities of wcm - magnolia
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Why Core Capabilities are Key to Successful WCM
Implementations
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Join the conversation on Twitter: #CMSCore
presents:
A conversation with
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WCM Discussion Panel
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Scott Liewehr, Principal Analyst Digital Clarity Group@sliewehr
Boris Kraft,Co-Founder, CTOMagnolia CMS@bkraft
Cathy McKnight, Principal Analyst Digital Clarity Group@cathymcknight
#CMSCore
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• Privately owned Swiss-based company founded 1997• Headquarter in Switzerland, Subsidiaries in USA, Czech Republic,
Spain• Launched Magnolia CMS in 2003
#CMSCore
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about DCG
Customer Engagement
Employee Engagement
Content Marketing
DigitalEnterprise
Web Content Management | Social | Customer Relationship ManagementDigital Asset Management | Marketing Automation | Analytics
Enterprise Content Management | Portals | Collaboration
Research and advisory firm focused on navigating organizations through the digital transformation process.
#CMSCore
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Today’s environment is complex
#CMSCore
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complexities
◦ channels explosion◦ ubiquity of the web◦ global audience◦ content proliferation◦ social web◦ consumer expectations◦ speed-to-market pressure
#CMSCore
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5 core capabilities of WCM
7#CMSCore
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core capabilities of WCM
◦ separation of content from presentation
◦ content categorization
◦ facilitated editing
◦ workflow
◦ version control / versioning
#CMSCore
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core capabilities of WCM
◦ separation of content from presentation
◦ content categorization
◦ facilitated editing
◦ workflow
◦ version control / versioning
#CMSCore
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core capabilities of WCM
◦ separation of content from presentation
◦ content categorization
◦ facilitated editing
◦ workflow
◦ version control / versioning
#CMSCore
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core capabilities of WCM
◦ separation of content from presentation
◦ content categorization
◦ facilitated editing
◦ workflow
◦ version control / versioning
#CMSCore
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core capabilities of WCM
◦ separation of content from presentation
◦ content categorization
◦ facilitated editing
◦ workflow
◦ version control / versioning
#CMSCore
![Page 13: Core capabilities of wcm - magnolia](https://reader031.vdocuments.net/reader031/viewer/2022020206/547bbe60b379595e2b8b4dac/html5/thumbnails/13.jpg)
WCM Discussion Panel
13
Scott Liewehr, Principal Analyst Digital Clarity Group@sliewehr
Boris Kraft,Co-Founder, CTOMagnolia CMS@bkraft
Cathy McKnight, Principal Analyst Digital Clarity Group@cathymcknight
#CMSCore