Download - Cox systems new biz status
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Cox Systems New Biz Status
06.14.10
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Response, Learning and Key Insights
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Response
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Response
‣89 hits to the site
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Response
‣89 hits to the site
‣Day in the Life A was most viewed - 39%
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Response
‣89 hits to the site
‣Day in the Life A was most viewed - 39%
‣65% of systems visited microsite or 11 of 17
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Response
‣89 hits to the site
‣Day in the Life A was most viewed - 39%
‣65% of systems visited microsite or 11 of 17
‣Spoke with 20% of contacts or 15 people
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Response
‣89 hits to the site
‣Day in the Life A was most viewed - 39%
‣65% of systems visited microsite or 11 of 17
‣Spoke with 20% of contacts or 15 people
‣Zero “remove from list”
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Response
‣89 hits to the site
‣Day in the Life A was most viewed - 39%
‣65% of systems visited microsite or 11 of 17
‣Spoke with 20% of contacts or 15 people
‣Zero “remove from list”
‣4 in continued communication
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Learning
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Learning
‣All calls complete, 1st and 2nd
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Learning
‣All calls complete, 1st and 2nd
‣Purged 7 contacts from list
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Learning
‣All calls complete, 1st and 2nd
‣Purged 7 contacts from list
‣Added 5 new contacts
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Learning
‣All calls complete, 1st and 2nd
‣Purged 7 contacts from list
‣Added 5 new contacts
‣Actively speaking with Oklahoma, Louisiana, New England, Hampton Road
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Learning
‣All calls complete, 1st and 2nd
‣Purged 7 contacts from list
‣Added 5 new contacts
‣Actively speaking with Oklahoma, Louisiana, New England, Hampton Road
‣Created 3 separate mailing lists with variations
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Key Insights
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Key Insights
‣For acquisition concepts, there is a “collector” person that houses the materials. I was directed several times to “...talk to ______, they handle the creative.” Also going off of Kansas experience.
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Key Insights
‣For acquisition concepts, there is a “collector” person that houses the materials. I was directed several times to “...talk to ______, they handle the creative.” Also going off of Kansas experience.
‣Managers are the target for umbrella campaigns.
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Key Insights
‣For acquisition concepts, there is a “collector” person that houses the materials. I was directed several times to “...talk to ______, they handle the creative.” Also going off of Kansas experience.
‣Managers are the target for umbrella campaigns.
‣Beyond creative, desire for news.
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Leads
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Leads
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Leads
‣New Orleans - Called on Friday requesting art files to review. Will be making a decision next 2-3 days.
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Leads
‣New Orleans - Called on Friday requesting art files to review. Will be making a decision next 2-3 days.
‣New England - Have confirmed interest in Q4/Q1 campaigns. Still trying to nail down decision maker with more in-depth conversation. Timeline 2-3 weeks
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Leads
‣New Orleans - Called on Friday requesting art files to review. Will be making a decision next 2-3 days.
‣New England - Have confirmed interest in Q4/Q1 campaigns. Still trying to nail down decision maker with more in-depth conversation. Timeline 2-3 weeks
‣Oklahoma - Continuing conversation on possible Cox Stores branding project. Timeline 3-4 weeks
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Leads
‣New Orleans - Called on Friday requesting art files to review. Will be making a decision next 2-3 days.
‣New England - Have confirmed interest in Q4/Q1 campaigns. Still trying to nail down decision maker with more in-depth conversation. Timeline 2-3 weeks
‣Oklahoma - Continuing conversation on possible Cox Stores branding project. Timeline 3-4 weeks
‣Hampton Road - Continuing conversation with acquisition segmentation specialist. She just launched first Hispanic piece. Working with Pat to collect all segmented materials to send to her.Timeline: 3-4 weeks
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Leads cont.
‣New Orleans/LA - Have peeked curiosity with Video Product manager on RedBox and FreeZone learning initiative. Continuing conversation. Timeline 2-3 months
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Next Steps
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Next Steps
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Next Steps‣ Continue working leads from 4 systems
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Next Steps‣ Continue working leads from 4 systems
‣ Create system profiles (Work with Lisa)
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Next Steps‣ Continue working leads from 4 systems
‣ Create system profiles (Work with Lisa)
‣ Begin sending prospecting emails promoting Vegas TV, RedBox and Legal Notice Program.
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Next Steps‣ Continue working leads from 4 systems
‣ Create system profiles (Work with Lisa)
‣ Begin sending prospecting emails promoting Vegas TV, RedBox and Legal Notice Program.
‣ Revise and obtain final approval on Biz Plan
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Next Steps‣ Continue working leads from 4 systems
‣ Create system profiles (Work with Lisa)
‣ Begin sending prospecting emails promoting Vegas TV, RedBox and Legal Notice Program.
‣ Revise and obtain final approval on Biz Plan
‣ Update and obtain final approval on budget
![Page 34: Cox systems new biz status](https://reader031.vdocuments.net/reader031/viewer/2022022419/55aa211b1a28ab365b8b45d8/html5/thumbnails/34.jpg)
Next Steps‣ Continue working leads from 4 systems
‣ Create system profiles (Work with Lisa)
‣ Begin sending prospecting emails promoting Vegas TV, RedBox and Legal Notice Program.
‣ Revise and obtain final approval on Biz Plan
‣ Update and obtain final approval on budget
‣ Dependent on status of plan and budget, begin proactive marketing tactics.
![Page 35: Cox systems new biz status](https://reader031.vdocuments.net/reader031/viewer/2022022419/55aa211b1a28ab365b8b45d8/html5/thumbnails/35.jpg)
Next Steps‣ Continue working leads from 4 systems
‣ Create system profiles (Work with Lisa)
‣ Begin sending prospecting emails promoting Vegas TV, RedBox and Legal Notice Program.
‣ Revise and obtain final approval on Biz Plan
‣ Update and obtain final approval on budget
‣ Dependent on status of plan and budget, begin proactive marketing tactics.
![Page 36: Cox systems new biz status](https://reader031.vdocuments.net/reader031/viewer/2022022419/55aa211b1a28ab365b8b45d8/html5/thumbnails/36.jpg)
Noble Arts Building | 330 N Mead | Wichita Kansas 67202 T: 316.683.4691 | F: 316.683.1990 | www.meetassociated.com