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• Energy market is concentrated in the most developed regions of Brazil (South/Southeast)

• Market cap of R$ 19 billion in June, 20101

• Listed on Bovespa’s Novo Mercado and NYSE’s ADR Level III

• Differentiated Dividend Policy: minimum payment of 50% of the net income on a semi-annual basis

• Strong growth in the generation installed capacity in the last few years

• Long term generation and distribution concessions

• 5 distribution companies’ acquisition, 9 SPP’s and RGE’s stake (33%), Foz do Chapecó HPP’s stake (11%), Lajeado HPP’s stake (7%) and EPASA TPP’s stake (51%) in the last 3 years

• First company in the Brazilian electric sector to negotiate carbon credits, through a run-of-stream HPP

• Investments in energy generation from biomass: Baldin Biomass TPP, Baía Formosa Biomass TPP, Pedra Biomass TPP, Buriti Biomass TPP and Ipê Biomass TPP

• 188 MW sold in the Wind Energy Auction in Dec, 2009

Highlights

The largest private player in the Brazilian Electric Sector

1) Share price June 30th 2010: R$ 39.41/ON2

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Corporate Structure

4

Brazilian’s largest player in distribution and commercialization businesses

CPFL 2%1

CPFL Energia

CPFL 21%4

CPFL 13%1

Market-share

DistributionConcession Area (captive + TUSD)

• 6.6 million customers• 568 municipalities• Sales of 49,806 GWh²

GenerationFocused mainly in renewables

• 40 HPP operating• 1,737 MW installed capacity• 15 plants under construction

CommercializationEnergy free market and Businesses Units of Services

• 79 free customers• Sales of 10,306 GWh²• Services: revenues of R$ 78 million3

Market leader

4th Brazilian private generator

Market leader

GENERATION

COMMERCIALIZATION AND SERVICESCOMMERCIALIZATION AND SERVICES

DISTRIBUTION

1) Aneel – last available information 2) Mar, 10 – LTM. Concession area sales (excludes CCEE) 3) LTM 4) Year 20094

Three majorplayers: 34%

Others 87%

Others 98%

Others 79%

Three majorplayers: 29%

Three majorplayers: 42%

55

CPFL Energia’s estimated CAPEX of R$ 6 billion for the next 5 years

66

Acquired Distributors have reported improved indicators

77

Operational efficiency

88

Initiation of the process of private networks’ incorporation

99

Foz do Chapecó HPP: 91% already concluded

1010

Projects under construction: Baldin and CPFL Bioformosa TPPs

1111

Projects under construction: EPASA TPP and CPFL Wind Farms

1212

Announcement of three new biomass energy generation’s projects:CPFL Bio Buriti, Ipê and Pedra

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Strong growth in the generation installed capacity and assured energy

13 1) Guarantee of 51.54% of the assured energy until 2028 2) Hydroelectric power projects with less than 1,000 Kw that are not considered concession by the grantor3) From 9 SPPs from CPFL Jaguariúna (today are in the Distribution), 6 are in the situation described in note 2

2.765CAGR: 39,0% a.a.

1414

CPFL is consolidated as one of the leading private players in thegeneration segment and diversify its energy matrix

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New Energy Auctions - 2010

A-5 – Auctions 2010

Preliminary evaluation of HPPs as possible participants in the A-5 Auction/2010

116

83

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Price capR$/MWh

AP252AraguariFerreira Gomes2

MT300Teles PiresColíder3

SC178CanoasGaribaldi1

FUMWRiverHydroelectric#

MME Ordinance 54 of 02/03/2010 establishes two A-5 Auction for 2010

TOTAL: 730 MW

1st half – specific to hydro sources (SHP and HPP)

2nd half – all generation sources

12

78 11 10

9

24

653

1

A-5 Auction on July 30th, 2010

MT275ApiacásFoz do Apiacás9MT461Teles PiresSinop8

PA / MT1.820Teles PiresTeles Pires7PA / MT746Teles PiresSão Manoel6MA / PI56ParnaíbaEstreito Parnaíba5MA / PI63ParnaíbaCachoeira4MA / PI64ParnaíbaCastelhano3MA / PI113ParnaíbaRibeiro Gonçalves2MA / PI134ParnaíbaUruçuí1

FUMWRiverHydroelectric#

TOTAL: 3,732 MW

Other hydroelectric power plants (to be auctioned in 2010/2011)

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1616

Businesses Units Services

1717

CPFL Brasil progresses in the commercialization of renewable energy (special energy)

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CPFL presents sales growth in the concession area and in the free market

9,841

37,82133,076 31,23537,32335,24531,778

2,955

10,97811,710

3,28811,230

9,5857,263

12,796

48,79949,033

38,49836,364

46,47541,363

2004 2005 2006 2007 2008 2009 1Q10

TUSDCAPTIVE

2,391

10,2438,9048,9519,334

7,120

3,209

2004 2005 2006 2007 2008 2009 1Q10

Concession Area Sales – GWh1 Free Market Sales - GWh1

CAGR = 6.1% p.y.

CAGR = 26.1% p.y.

Concession Area Sales (GWh) – 20092

-0.5% -1.1%Brazil

-0,4% -2.4%Southeast

-0,9% -0.7%South

1) Excludes intercompany transactions (consolidation accounting basis), CCEE and generation sales (except to the free market). 2009 TUSD adjusted (97 CAT Resolution) 2) Source: EPE. 2009 CPFL figures adjusted (97 CAT Resolution) 18

1919

Residential consumption – outlookInternational comparison of residential energy consumption

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279 390

1,2861,276

1,6411,404

1,021

2004 2005 2006 2007 2008 2009 1Q10

EBITDA (R$ million)1 Net Income (R$ million)1

809

2,7652,8083,345

2,789

2,1201,681

2004 2005 2006 2007 2008 2009 1Q10

CAGR = 35.7% p.y.

EBITDA Breakdown2

CAGR = 10.5% p.y.

CPFL presents strong growth of EBITDA and Net Income in the last years

Recurring EBITDA Margin 1Q10

1) 2007 and 2008 adjusted by the impact of Law 11,638 and PM 449/08 2) Mar, 10 (last twelve months)20

25%63%

11%

1Q09

29.6%

1Q10

30.0%

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Distribution of dividends in accordance with creation of shareholder value

1) Considering last two half-years’ dividend yield 2) Refer to declared dividend. Payment in the next half year 3) IPO price per share: R$ 17.2221

2222

1Q10 Debt Profile

2323

1Q10 Debt Profile

2424

Capital market performance

1H10 shares performance1

Bovespa NYSE15,8%

-1,0%

-11,2%

IbovespaIEECPFE3 DowJones

DJBr20CPL

12,4%

-17,5%

-6,3%

15,7 14,416,7 16,5 16,7

22,2

16,9

1,366 1,2451,567

1,365 1,3881,814

1,375

2009 Jan, 10 Feb, 10 Mar, 10 Apr, 10 May, 10 Jun, 10

Daily average volume (R$ million) Daily number of trades

Daily average volume and number of tradesBovespa1

1) Closing price in Jun 30th, 10 – adjusted per dividends2) Closing price in Mar 31st, 10 – adjusted per dividends

CPFL’s performance vs. main indexes2

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