Download - Cracking QR Codes What are they, and how can they help your library? Carson Block [email protected]
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What's the big deal? QR Codes are now everywhere!
Don't you want a piece of the action?
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What's a QR Code? QR stands for “Quick Response” A symbol that can be read by a mobile device
to quickly connect a person to an Internet resource
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Meet Carson IT Director, Poudre River
Public Library District, Colo. 16 years serving library
technology Staff member, leader,
consultant, project manager, geek!
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What will we learn today? How to identify a QR Code See current uses of QR Codes Discover some library-specific applications for
QR Codes How to generate and publish QR codes BONUS – mini lesson in project management!
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How to identify a QR (Quick Response) Code
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What Does a QR Code look like?
Trick Question!
(Remember our opening slide?)
Cracking QR CodesWhat are they,
And how can they help your library?
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Other forms too…
MS Tag
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How did we get here?
Started with barcodes 1950's: US patent # 2,612,994 1960's: first commercial use (railcar ID) 1970's: grocery stores Libraries!
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QR codes are a new twist on an old idea!
Remember the :Cue Cat?
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Why are QR Codes quickly becoming prominent?
The smartphone and feature-phone
revolution!
Camera+app+Internet connection = bridge from the physical to virtual world
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Why are QR Codes quickly becoming prominent?
Low barrier to information access –
quick and easy!*
*If you have a smartphone!
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How does it work?
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How are QR Codes being used now?*
*(Everyone is experimenting, so feel free to borrow!)
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Current Uses of QR Codes
Marketing Opportunities
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Current Uses of QR Codes Marketing Opportunities
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Current Uses of QR Codes
Cooking and saving money
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Current Uses of QR Codes
Convenience!
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Current Uses of QR Codes
Direct link to other forms of communication
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Current Uses of QR Codes
Direct link to other applications (“Apps”)
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Current Uses of QR Codes
Contact Information
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Current Uses of QR Codes
Games
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Current Uses of QR Codes
Instant Feedback
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Current Uses of QR Codes
Dynamic Communication
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Current Uses of QR Codes
Enticement and Recruitment
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Current Uses of QR Codes
Choices for deeper information
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Current Uses of QR Codes
Links to Social Networking
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Current Uses of QR Codes
Greater goodand fund-raising
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Current Uses of QR Codes
Augmented Reality (in libraries)- experimental
http://oedb.org/blogs/ilibrarian/2011/augmented-reality-app-for-shelf-reading/
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Current Uses of QR Codes
Mystery
??????
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How are libraries using QR Codes?
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How are Libraries Using QR Codes?
Poudre River Public Library District, Colo.
Using a bookmark as a gateway to the library's
mobile app
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How are Libraries Using QR Codes?
Poudre River Public Library District, Colo.
Vicky's Inspiration – cross stitch!
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How are Libraries Using QR Codes?
Poudre River Public Library District, Colo.
Vicky's Inspiration – cross stitch!
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How are Libraries Using QR Codes? Geneva Public Library District (Ill.) Business Cards Outreach to business community! Use as part of SRP this year?
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How are Libraries Using QR Codes?
Colorado State Library BTOP Grant training materials
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How are Libraries Using QR Codes?
Integrated into the library catalog
Sonoma State University Library
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How are Libraries Using QR Codes?
Abilene Christian University Library (Texas)
Dynamic searches of the catalog
Links to contest and winning entries
Future: link to calender, instructional videos, and more
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How are Libraries Using QR Codes?
Auburn University Libraries A publication called “The TP Times” Posted in the restrooms The March/April 2011 edition has links to online
giving, suggestion box, and textbook reserves They have plans to use QR in a more serious
manner!
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How are Libraries Using QR Codes?
University of California – Irvine Connect printed material and online content. Math, Art, Chemistry and English sections are
broken down into subclasses, a QR Code is placed in each section and it corresponds to an ebook collection that covers that subclass.
Tracking Use
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How are libraries using QR Codes?
• University of Florida Library: posters about specific library services
• Carthage College Library (Wis.): an “Amazing Race” –type scavenger hunt; QR Codes uncover clues to complete an activity on Facebook
• Libguides from Boise State U and others
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How are Libraries Using QR Codes?
Fairfield University (Conn.): Display case honoring seven who progressed technology in the library
Eccles Health Sciences Library, University of Utah: link patrons to rich information about paintings (portraits) of past medical faculty who have been leaders in their fields.
College of Lake County: video tutorial (Ill.): http://www.youtube.com/watch?v=O6Jk1bfobXA&feature=channel_video_title
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How do I make and publish QR codes?
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There’s always
cross stitch…
How do I Make QR Codes?
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How Do I Make QR Codes?
How about freehand?
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How Do I Make QR Codes?
Website: 2d code – list of different QR Code generators
http://2d-code.co.uk/qr-code-generators
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BONUS Mini Lesson in Project
Management!
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Before starting... Vision (can be Impact too): what experience do
you want patrons to have? Objective(s): how can your deliver that
experience? Tasks: what needs to be done? Help: who should be involved? How will you measure results?
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At Poudre Libraries.... Vision/Impact: Get Mobile App in the hands of patrons Objective(s): No barriers for patrons; low-to-no staff
support needed Tasks: mobile page, book mark, distribution, promotion Help: IT staff, Mar/Comm staff, Managers, Desk Staff Measure: visits to /m site; # of app downloads; use of
mobile site
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Tips and Tricks Ensure that your web resource is mobile -
friendly! Shorter URL = smaller physical code! Make sure the QR Code opens the correct
web resource!
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Tips and Tricks
Test reading the QR Code with a variety of devices.
Be cautious of mounting location and mounting materials.
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Food for Thought
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At Denver International Airport
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At Denver International Airport
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At Denver International Airport
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What ideas do you have?