Download - Crafting the mobile experience
CRAFTING THE MOBILE EXPERIENCE
@robwoodbridge
do it
MAY|BOSS|WEIL CONTINUUM
seeks day 3
seeks immortality
SEEKS THE next 4 hr concert
MAY|BOSS|WEIL CONTINUUM
TRADITIONAL HYPE CYCLE
current mobile experience being offered
The MOBILE HYPE CYCLE
1-3 days
2,000,000 apps
41apps
!!
150
!times per day
We check this thing
TIME IS MOBILE
we install on average41apps
but we use regularly6apps
USE IT AS OUR 1st SCREEN60%60%
WE USE IT EVERYWHERE
CHASING DOWNLOADS = CHASING DEATH
ON GAINING 5000 USERS FOR HIS APP
“It would cost me about $1,000,000 to get 5000 users for our app on iOS and $10,000,000 to get the same on Android.”
KEITH TEAREfounder of mobile social network just.me
CRAFTING THE MOBILE EXPERIENCE
INTENT CONTEXT ACTION DELIVERCONTENT
CRAFTING THE MOBILE EXPERIENCE
INTENT What should your customers be able to do?
CONTEXT
CONTENT
ACTION
DELIVER
Where / when / how should they do it?
What should they see?
What do YOU want them to do?
How should they do it?
New product
Promotion Loyalty
1
or
2
Intent
3 4 5
Context Content Actioneg. - gather information - to sell/purchase - reviews - feedback
eg. - location - time of day - tone - importance - frame of mind
eg. - timely - short vs long - sales? - promotion? - information?
eg. - buy - click - sign up - redeem - call / directions
New LOB
EXTEND LOB
DELIVEReg. - app / mwww - SMS / email - notifications - geofence - podcasts? - video? - beacon?
WE USE IT EVERYWHERE
Think of a way you can start without building a thing
BLAKE SIRACH VP DESIGN WILLOW TREE APPS
Based on UNTETHER.tv episode #447
KEVIN CHENGfounder of DON.NA personal assistant app
1. When the service is at a point that the value is obvious to the user
2. When the user relies enough on the service and that removing it would be painful
3. When the company’s roadmap of features is complete
ON REVENUE
Based on UNTETHER.tv episode #470: Putting
context and Donna Moss in your pocket – with
Donna co-founder Kevin Cheng
JACQUELine THONG
See more about UBIQI HEALTH on UNTETHER.tv
episode #423
NAILING “THE REASON” OFFLOADS
OVERLOAD
Mobile is a revenue channel
