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IKEA
CHA’S
TCDC
BACC
Sunday Market
Hainan Lor Mee
Are You Paying Attention?Presented by Charlie, Oct 2012
http://venture-lab.org/creativity/view_profile/115329
A Crash Course on Creativity
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How can we survive a store?
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6 Stores.
14 Rules.
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Let’s take a look.
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Rule : Notice the logoDon’t be dazzled by the beautiful color.
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IKEA - Beijing
Color Scheme
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CHA’S RESTAURANT - Shanghai
Color Scheme
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TCDC - Bangkok
Color Scheme
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HAINAN LOR MEE - Penang
Color Scheme
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BACC - Bangkok
Color Scheme
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Sunday Market - Chiang Mai
Color Scheme
Something else can also indicate the store.
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“Yeah Yeah, I noticed the logo, then what?”
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Rule : Never StopThe store will try their best to make you stop, then stay.
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IKEA - Beijing
They will provide food and drinks with free refill.
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Sunday Market - Chiang Mai
Cute dog is also a useful bait. Don’t look into their eyes.
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Sunday Market - Chiang Mai
or... Put an eye--catching hanger outside the store.
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Rule : Do some researchSuccess favors the prepared mind.
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Make sure your time is enough.
IKEA - Beijing
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IKEA - Beijing
Check out the menu first .
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BACC - Bangkok
It will help you decide whether or not entering the store.
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CHA’S RESTAURANT - Shanghai
Or what to order.
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TCDC - Bangkok
Or the theme
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Rule : Find out the layoutVisiting a store is like going through a maze.
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BACC - Bangkok
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25IKEA - Beijing
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Sunday Market - Chiang Mai
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Rule : Explore with curiosity Product display is an art.
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IKEA - Beijing
They will keep the low-price product within your arms’ reach.
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HAINAN LOR MEE - Penang
Or hanging in the window to stir up stir your desire
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CHA’S RESTAURANT - Shanghai
They’ll place the delicious food in a fancy way
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Sunday Market - Chiang Mai
Or in a scary way...
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Rule : Stay away from the tag Price tag is one of their best tools.... to teasing you.
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Sunday Market - Chiang Mai
Pay attention to the price tag
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HAINAN LOR MEE - Penang
It can be in any forms.
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IKEA - Beijing
There are a lot of clues to the product
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Especially those in yellow...
IKEA - Beijing
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Rule : Try before you buy They will allow you to do anything before purchasing.
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IKEA - Beijing
To try it...
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IKEA - Beijing
To experience it...
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Sunday Market - Chiang Mai
To put it on...
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Sunday Market - Chiang MaiTo taste it...
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Rule : Don’t take photos They’ll provide funny stuffs to seduce you posting on twitter or facebook.
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BACC - Bangkok
A big doll...
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IKEA - Beijing
Some useless gadgets...
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TCDC - Bangkok
A guest book...
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Rule : Walls could talk The walls know more than you can imagine.
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BACC - Bangkok
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TCDC - Bangkok
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IKEA - Beijing
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Rule : People matters You should never enter an empty store.
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HAINAN LOR MEE - Penang
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IKEA - Beijing
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Rule : Signs could save your lifeWhat you see is what you get.
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IKEA - Beijing
Toilet
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IKEA - Beijing
If anything happens.... Find the way out.
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Fire Alarm
IKEA - Beijing
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Where are you?
IKEA - Beijing
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Rule : It’s more than a storeNot only do they sell product, they sell dreams.
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“It’s our home...” - It can also be yours.
IKEA - Beijing
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“See how great we are?”
Sunday Market - Chiang Mai
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Rule : Package is a plusWe love the product...especially when put in a pretty bag.
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Sunday Market - Chiang Mai
cups
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HAINAN LOR MEE - Penang
bags
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BACC - Bangkok
cases
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TCDC - Bangkok
bags
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Rule : Line up in the shorter queueChecking out should be fast and painless.
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IKEA - Beijing
How long will it take?
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CHA’S RESTAURANT - Shanghai
The cashier should be the easiest place to find.
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Thanks