5 principles to create digital products people loveHillert #create
© Hillert
1. Discover & validateThe customer
PersonasCharacteristicsNeedsCurrent behaviorPainIT usage
Use CasesPainNeedsWishes
User ExperienceUser WorkflowCustomer journeyInteractionsDesign
© Hillert
2. Always start with WHY
WHY will the product make a difference in the
person‘s life?
HOW will the product deliver
value?
WHAT does the product do for the
user?
© Hillert
3. Involve the best teamAnd work integrated
PMPersonasUse CasesUser StoriesCustomer ValidationAnalytics
UXUser WorkflowCustomer journeyInteractionsDesignA/B Testing
DEVDevelopmentBug TrackingTestingOperationsComponents
Product
© Hillert
4. Create a product with a vision in mindStep-by-step with customer involvement
MVP nMVP 4MVP 3MVP 2MVP 1
Vision
© Hillert
5. Lean product managementBuild, measure, learn
Build
MeasureLearn
