CREATING A CULTURE OF INNOVATION IN CANCER RESEARCH UK Janine Chandler – Head of Innovation Development
Byte Breakfast Briefing
Cancer Research UK has been a pioneering and innovative organisation for over 100 years
Pioneers of radiotherapy & screening
Discovery of Cancer link
with viruses and genes
Half of global cancer drug development
As the biggest cancer research charity in the world, innovation is also critical part of fundraising
CITIZEN SCIENCE • 5m classifications • 6 times faster than pathologists and
accurate results • Hackathon with Facebook, Google,
Amazon generated 12 prototypes for our gene data
• Play To Cure phone game had 280K downloads in 120 countries
• 2014 IOF and Nominet Awards for innovation
STAND UP TO CANCER • C4 telethon •£8m income in 1st year • 1m Youtube views • Facebook likes 462K • 265K Tweets during show
DRYATHLON •Over 50,000 Dryathletes • Generated £10m income • JustGiving Best Use of Technology • IoF National Award • Winner – PR Week 2013 Award
RACE FOR LIFE APP • 60K downloads this season • Increasing fundraising levels by 37% • Anticipated increase in return rates
So how do we make innovation happen?
HAVE A CLEAR NEED FOR
INNOVATION
1
Our vision demands an innovative approach
6
A DEFINED INSIGHT LED
PROCESS
2
Our rigorous innovation development and delivery process allows us to deliver innovation
through the business
Design Plan Build Implement Monitor &
flex Evaluation
Dev
elo
pm
ent
Del
iver
y
Successful LAUNCH
MIXED PORTFOLIO
3
The innovation approach is designed to develop a mixed portfolio based on risk and reward
INC
OM
E
Strategic Brand new fundraising
models
Radical Business model innovation
High 4+ risks
incl. new infrastructure
RISK
Medium 3+ risks
incl. new infrastructure
Low 1+ risks
excl. new infrastructure
NPD Enhancement
STRONG LEADERSHIP
4
Brave leadership is critical to create the right environment
• RING FENCED BUDGET AND SUSTAINABLE INVESTMENT
• INNOVATION AND NEW PRODUCT DEVELOPMENT BOARDS TO APPROVE EXPENDITURE
•DIRECTOR LEVEL SPONSORS
•INNOVATION DIRECTOR
•FAIL FAST
•CELEBRATE SUCCESS
INNOVATION PRIORITY FOR
EVERYONE
5
Innovation is a strategic priority across the fundraising and marketing department
Staff Challenge Agile opportunities
NPD success
Any questions?
