Download - Creating a Personal Brand on Social Networks
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DEARBORN
Personal Branding on Social Media
Presented by: Lynn Haliburton
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BRAND YOURSELF
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Brand Creation
• Define yourself• Determine your audience• Establish messaging
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Branding
• Logo• Tagline• Tools
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BUILD YOUR BRAND
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My name is…
LHaliburton
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About LHaliburton
• Username on all social media outlets• Consistent through all outlets• Reserve name, even if not active
– Stops devaluation of your brand
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You are not
You are not….
Don’t create multiple profiles
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Multiple Profiles Causes
• Brand Confusion• Potential Posting Mistakes• Split Personalities
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Social Media Outlets Keep Growing
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Where should you be?
1) What do you like to do?
2) Where is your industry?
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Understanding Klout
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BE YOUR BRAND
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You are whoever you say you are
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Be Yourself
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But, think
before you
post
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KLOUT SAYS I’M KNOWN FOR…
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What I Do
Social media strategy
AppsCommunity
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I’m also influential in Cats…Well that’s a mistake!
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BRAND MANAGEMENT
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EMPLOYERS ARE LOOKING
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Again…Think before you post!
Once it’s out there, it can’t be taken back
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Check your privacy settings
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Customize Facebook Lists
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Simple Wash Application
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Manage Your SEO
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Google Yourself
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Create an alert
Google.com/alerts
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Add Quantifier
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LINKEDINProfessional Social Networking
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Create your own headline
Try to get
Clear headshot
Maximize Your Profile
Create your URL
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Increase Your SEO• Post updates• Join groups• Make connections• Custom headline
Changed headlineConsistent updates
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Ask for Recommendations and Endorsements
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GOOD SOCIAL MEDIA PRACTICES
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Don’t link social media accounts… It’s annoying
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Follow Companies
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Know your industry influencers
Follow them on their social networks
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Have conversations
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Questions?
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DEARBORN
Lynn Haliburtonabout.me/lhaliburton
@lhaliburtonlinkedin.com/in/lhaliburton