CreatingFacebookAds

http://www.facebook.com/advertising/

1, 2, 3…

Only 3 easysteps…

But first…FacebookFunctions

For individuals(people) or…

User Profiles

But first…FacebookFunctions

…for individual“user accounts,”i.e., “Non-CreditPrograms” atWestern IllinoisUniversity

User Profiles

Sign up at http://www.facebook.com

More on…FacebookFunctionsGroups Facebook Groups:

For group work…communication tool& sharing tool

A group does notwork like a Facebookuser profile or a fanpage

More information about Groups @http://www.facebook.com/help/?page=414

More on…FacebookFunctionsPages Facebook Pages:

“Create a presence that looksand behaves like userprofiles to connect andengage with your customersand amplify your voice totheir friends”

Create a page @ http://www.facebook.com/advertising/?pages

Now…FacebookAdsManage Your Ads Log in through a user

profile. This graphicshows you two placesthat you can click on toget to the place in FBwhere you can manageyour Facebook adcampaigns.

Facebook AdsTo Manage Once you have started

using Facebook ads,this interface willenable you to accessyour ad campaigns,view ad “metrics,”and provides links tohelpful information(“Reports,” Billing,”etc.) about yourFacebook ad campaigns.

Step 1

URL – forWeb site

Ad title (25characters)

Ad text (135characters)

Image (upload)

Design

Step 2

Target your ad tothose on FB — whoyou want the ad toreach — by…

Demographics Likes & Interests Education & Work FB Connections

Targeting

Step 3

Name yourcampaign(s)

Enter yourbudget

Decide topay forimpressionsor clicks

Campaignsand Pricing

Review Ad

Review how yourad looks

Review targetaudience

Review pricingplan

Take a look…

Approval Process Once you create your ad and submit it to Facebook,

it will be reviewed (by Facebook staff). You willreceive an e-mail message (to the e-mail accountaddress you used to start the Facebook user profileaccount) from Facebook that will let you know yourad is pending approval.

You’ll get another e-mail message once the ad isapproved. Approval time is generally about 1 day.

Tracking

Use Facebook’stools — graphs,links to help, i.e.,the “CampaignPerformanceGlossary” — tohelp determineyour ROI withFacebook ads

Tools

Privacy

How tocontrolwhosees what

Settings

Privacy Settings Use your settings to control

who (which “friends”) can seeyour content

Friend Lists Use them to manage

your privacy on FB

Facebook Help Centerhttp://www.facebook.com/help/

Friend Lists From “Home,”

left-hand columnyou can…

Edit lists

Friend Lists From “Home,”

account dropdownmenu

Edit lists See who is on

which list

Facebook Resources Facebook Statement of Rights and Responsibilities

http://www.facebook.com/terms.php

Facebook Advertising Guidelineshttp://www.facebook.com/ad_guidelines.php

Facebook Advertising http://www.facebook.com/advertising/

Facebook Help Centerhttp://www.facebook.com/help/

Facebook Resources Facebook Fan Pages

http://www.facebook.com/advertising/?pages

Facebook Bloghttp://blog.facebook.com/blog.php

Facebook User Name (for custom URL)*http://www.facebook.com/username/

* Enables you to create a custom user name for your profile or aFacebook Fan Page, i.e., facebook.com/teresa.koltzenburg orfacebook.com/wiu.edu

(Note: Facebook Fan Pages require 25+ fans to be eligible for aFacebook Fan Page user name/custom URL)