Download - Creating Goals & Objectives for CAST
Creating Goals & Objectives
for CASTCAST Evaluation Team Webinar
March 10, 2011
Different organizations & fields use different terminology
SC Prevention System has agreed-upon definitions CAST will use◦ Incorporate some CADCA terminology
Some CAST/traditional system differences◦ We’ll point out as we go
Terminology
Set vision for your coalition & your CAST strategic plan
Communicate what you hope to accomplish to others and yourselves◦ May revise along the way; not unchangeable◦ Evaluation team can help with understanding
your findings Provide a clear direction for your efforts Motivate your coalition Establish foundation for local evaluation
plan◦ Determines what you measure/collect
Why Goals & Objectives
General statement of what you hope to impact—underage drinking or DUI crashes
Does not have to be measurable Should specify the target population Example: To reduce alcohol use among 12-
20 year olds in Sunny County
Implementation Goals
Specific statements describing the change you hope to accomplish
Must be measurable Should include
◦ Who: target population*◦ What: what you are changing◦ Where: area◦ When: by when will the change occur◦ How Much: measurable quantity of change
Outcome Objectives
New for SC terminology: Long-term outcomes and Intermediate outcomes
Long-term Outcome Objectives*◦ A measurable statement of the goal◦ 1 per goal◦ Should state the intended change on the
priority issue at the end of the project Example: To reduce the overall number of
DUI crashes in Sunny County by 10% by 2014
* We don’t use for management plans
Outcome Objectives: 2 Types
Our “traditional” outcome objectives Should relate to your priority Contributing
Local Factors (CLF)◦ Likely 1 per CLF*, but you’ll have multiple CLFs
May be “multi-year” for CAST (not for management plans)
* For regular management plans, we recommend multiple OO’s per curriculum program
Intermediate Outcome Objectives
Example 1 (quantifiable): To reduce the number of establishments offering a Happy Hour in Sunny County by 60% by 2014◦ Also OK: To reduce . . . from 10 to 4 by 2014
Example 2 (qualitative): To reduce the reported access to alcohol by youth at public events in Sunny County by 2014
Intermediate Outcome Objectives
Specific statements describing the activities you want to implement
Should relate to most important components of implementation (the main activities)
Measure how much of an activity is done (e.g., conduct 40 checkpoints) or how many are reached (serve 100 merchants in PREP)
Process Objectives
Should include◦ Who: target population◦ What: what you are implementing◦ Where: area◦ When: by when will the activities be completed
PO’s will typically be annual◦ How Much: how much of activity or how many
reached Try to avoid % changes in PO
◦ E.g. If there are 20 checkpoints/year now & you’re planning 40, write objective for 40 checkpoints, not 100% increase in # of checkpoints
Process Objectives
Examples: To safely disperse 30 underage drinking parties in Sunny County by June 30, 2012
Example: To conduct court monitoring for at least two different judges for a total of at least 20 DUI cases in Sunny County by June 30, 2012
Process Objectives
Multiple PO’s may be appropriate Depends on how many key components to
the strategy that deserve attention Checkpoints Example
◦ Definite: To conduct 40 public safety checkpoints . . .
◦ Also consider: To generate 20 media coverage events of checkpoint activities . . .
How Many Process Objectives?
Goal: To reduce underage drinking in Sunny County by 2014
Long-Term Outcome Objective: To reduce underage drinking by 10% in Sunny County by 2014
Intermediate Outcome Objective: To reduce the reported availability of alcohol to youth at house parties in Sunny County by 2014
Process Objective: To pass a social host ordinance in Sunny County by 2013
A Policy Example
Timeframes Long-Term Outcome Objectives: By 2014
◦ CADCA says 5-10 years to change◦ CAST will end in 2014; maybe you can measure
beyond Intermediate Outcome Objectives: By late
2013 and/or in 2014◦ **Most “post” measurement will be in 2014: CTC,
2nd wave of focus groups & key informant interviews**
Process Objectives: By June 30, 2012◦ Set annually
South Carolina Community Action for a Safer Tomorrow (CAST)Environmental Logic Model: DUI Traffic Crashes
Consumption Pattern
Risk Factors & Underlying Conditions
Environmental Strategies
Contributing Local Factor 1
DUI traffic
crashes
Strategy 1
Consequence
Goal & Long-Term Outcome Objective
Drinking to the
point of impairmen
t
Last updated 8/6/10
Likely won’t be measured
Intermediate Outcome Objective 1
Contributing Local Factor 2
Intermediate Outcome Objective 2
Process Objective 1
Strategy 2
Process Objective 2
Strategy 3
Process Objective 3
Strategy 4
Process Objective 4, 5, 6, etc.
South Carolina Community Action for a Safer Tomorrow (CAST)Environmental Logic Model: Underage Drinking
Consumption Pattern
Risk Factors & Underlying Conditions
Environmental Strategies
Contributing Local Factor 1Underage
Drinking
Strategy 1
Goal & Long-Term Outcome Objective
Last updated 8/6/10
Intermediate Outcome Objective 1
Contributing Local Factor 2Intermediate Outcome
Objective 2
Process Objective 1
Strategy 2
Process Objective 2
Strategy 3
Process Objective 3
Strategy 4
Process Objective 4
What is Achievable for Long-Term Outcomes? Best estimate of your coalition
◦ Consider 10% as a starting place for either issue May be easier to think through if you consider the
actual numbers (# of crashes, # of kids who drink)◦ How many fewer is it realistic to achieve?◦ Then calculate the % change
What you put in your strategic plan will be a “placeholder”◦ Can revisit when working on your evaluation plan
GOALS
LONG-TERM OUTCOME OBJECTIVE
RISK FACTORS and CONTRIBUTING LOCAL
FACTORS STRATEGY“IF-THEN”
STATEMENTS PROCESS OBJECTIVES
INTERMEDIATE OUTCOME
OBJECTIVESWhat is the consumption/ consequence (problem) to be changed?
What is the specific, measurable, long-term outcome objective?
What risk factors / underlying conditions and specific contributing local factors are driving the problem?
What strategy or program do you propose to implement?
Use the If-then approach to test the logic of your strategy.
What steps or activities are involved in implementing this strategy? (How much and how many?)
What is the specific, measurable, intermediate outcome objective?
To reduce underage drinking in
Gordon County (GC)
by 2014
To reduce past-month use of
alcohol by 12-20 year olds in GC by 10% by 2014
Low capacity of medical providers to
identify signs of underage drinking
House parties where ample alcohol is
available to youth
Train medical providers to identify signs of underage
drinking
Party patrols/ controlled
party dispersals
If medical providers are
trained to identify underage drinking, they will be able to
address use with youth and parents
If underage drinking house
parties are identified and dispersed with
appropriate consequences,
then youth will be discouraged from
having future house parties
To train 25 youth GC health care providers on underage drinking
signs by April 30, 2012
To get 20 GC providers to agree to use recommended
screening items by June 30, 2012
To conduct 40 party dispersals GC by June
30, 2012
To generate 5 media events in GC on party
dispersals/social availability by June 30,
2012
To improve GC medical providers’ reported capacity
to identify the signs of underage drinking by 2014
To reduce the reported
prevalence of underage drinking house parties in
GC by 2014
Feel free to use multiple pages in your plan to keep connections clear (i.e., one page per CLF or per strategy)
Capacity Building You are invited to include capacity building
objectives in your CAST strategic plan Do not worry about long-term vs. intermediate for
outcome objectives—just focus on what you want to change and can measure
Process objectives would be about how you will make that change happen
Example: To increase Sunny County Coalition membership to 20 by 2013
Example: To establish the Sunny County Coalition as a 501(c)3 by 2014
Additional guidance on goals & objectives can be found in “Goals & Objectives Cliff Notes” on http://chweb.pire.org/scdocuments/ & in the CAST guidance document “How To Engage in Strategic Planning”
Better addresses objectives related to DAODAS Standard Survey & other non-environmental strategies
More on Goals & Objectives
Questions?Steven Burritt: [email protected] Edwards:[email protected] Dowdy [email protected]
Or contact your wonderful coaches