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Creative Business ThinkingGavin D. J. Harperwww.gavindjharper.co.uk
Presentation at:Institut Supérieur de Commerce InternationalDunkerque, FranceMarch 2009
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In business…
If you can make:
CREATIVEORIGINAL
IDEAS…then you will be the cat that gets the cream!
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In business…
If you can make:
CREATIVEORIGINAL
IDEAS…then you will be the cat that gets the cream!
Miaow!
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I am going to give youa stimulus and I wantyou to respond with
GREATBUSINESS
IDEAS
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You have been given three A3 sheets that look like this:
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You have been given three A3 sheets that look like this:
Moo!
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Brainstorm three different business ideas in ten minutes…
advertising
“branded” cows?
Ouch!Cow covers soFarmers can selladvertising space
AlsoKeepCowsWarm?
Advertisingspace onMilk cartons?
E.g. MissingChildren Style
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Brainstorm three different business ideas in ten minutes…
advertising
“branded” cows?
Ouch!Cow covers soFarmers can selladvertising space
AlsoKeepCowsWarm?
Advertisingspace onMilk cartons?
E.g. MissingChildren Style
ThatInvolve Cows In
Some Way!
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Struggling ForInspiration?All these books were
inspired by cows!
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Some Ideas YouMight Have Missed…
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Some Ideas YouMight Have Missed…
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Now Let’s Work On The Detail…
Remember from the “Business Plan” presentation, the ten things we should think about when composing a business plan?
Flip over the best of your three ideas, and on the back draw a grid with ten different rows…
We’re going to take a few minutes to think about what considerations we would need to think about for each of these headings when composing our business plan.
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Now Let’s Work On The Detail…
1. Summary2. Customers3. Competition4. Suppliers5. Marketing6. Human Resources7. Operations Management8. Financial9. Risk Management10. Ethics / Corporate Social Responsibility
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Keep a BusinessDairy Diary of All
Your CreativeBusiness Thinking