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Creative industries: policy & opportunities
ERRIN Brussels, 25 Sep 2013 JF Aguinaga, DG Enterprise and Industry
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POLICY
Act 1
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The September 2012 package on cultural and creative sectors
• Communication
• 2 Staff Working Documents:
Fashion industries
High-end industries
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• Legislation labelling
• Facilitate exports
• Access to finance & financial instruments
• Dialogues with key export countries
• SMEs in international markets
• IPR enforcement & information
• Digital Single Market
•Skills match
•RDI incl. non-technological
•New business models, new products
•Creativity
•Cross-sectoral links
Invest in knowledge,
skills, creativity & innovation
Protect creative efforts &
foster digital market
Assure favourable framework
conditions for sustainable
growth
Ensure level-playing field
in international
trade
Staff working document Fashion
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WORTH Pilot Project Budget
€ 1
million Share knowledge &
competences between SMEs & designers
Promote design in value chains for fashionable
goods
Upgrade & create higher value-added products
Call for tender for platform April 2013
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COSME 2014-2020
Proposed budget for consumer goods
€ 72 million
Market replication
projects
Share knowledge & competences
80%
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COSME Market replication
Technologies + design + consumer interaction
New business models, Up-take of RDI , Commercialisation
Share knowledge & competences
Platformpartnerships
Design + manufacturing + other expertise
Cross-border and cross-sectoral
Research Development Innovation Last inch
Market
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DESIGN
Act 2
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European Design Innovation Initiative
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Future actions for design
Action Plan "Design for Innovation"
•Announce the action plan
Objectives
•Take-up of design in innovation policies
• Increase the use of design
Strategic areas for promotion
•Understanding impact of design in innovation
•Use of design innovation in EU industries
•Design to renew the public sector
Euro
pean D
esig
n
Innovation P
latf
orm
2013
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CLUSTERS
Act 3
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European Creative Districts – a large-scale demonstrator approach
Small-scale pilot projects large-scale near-market projects
Systemic & holistic approach = public + private actors
Address societal challenges, specific problems & needs
Test solutions under real-life conditions
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European Creative districts: objectives
Demonstrate transformative power of creative industries for rejuvenation of traditional industrial regions
Support transition from traditional economy with strong “heritage” value and cultural identity to sustainable and modern economy
Address specific needs of innovative creative companies to strengthen innovation capacity & growth potential
Stimulate demand of other sectors for creative industries’ services to boost role of creative industries as catalyst for regional development
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European Creative District
Concrete
action IV
Facilitating
clusters &
networking
activities
Concrete
action II
Better
Business
Support
Concrete
action III
Better
Access to
Finance
Mutual Transnational Policy Learning
(mandatory)
Concrete action II
Better Business Support
Concrete action III
Better Access to Finance
Concrete action IV
Facilitating clusters & networking activities
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Concrete
action I
Public-private
partnerships
for innovation
Support
+Innova
Creativity
4CNW
VINCI
FAD-INS
Concrete
action II
Public-private
partnerships
on
access to
finance
C-I Factor
FAME
Concrete
action III
Public-private
partnerships
on
cluster
excellence &
cooperation
ECCL
Cluster
2020
Aw
are
ne
ss
ra
isin
g
Policy Learning Platform ECIAP
Info
rma
tion
se
rvic
e
an
d g
uid
an
ce
European Creative Industries Alliance
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Links
Fashion SWD(2012)284 final http://ec.europa.eu/enterprise/newsroom/cf/itemdetail.cfm?item_id=6244
High-end SWD(2012)286 final http://ec.europa.eu/enterprise/newsroom/cf/_getdocument.cfm?doc_id=7667
Policy handbook on how to strategically use structural funds to support cultural and creative sectors http://ec.europa.eu/culture/our-policy-development/documents/policy-handbook.pdf
Design for Innovation http://ec.europa.eu/enterprise/policies/innovation/policy/design-creativity/index_en.htm
European Creative Industries Alliance http://www.howtogrow.eu/ecia/
European Creative Districts http://www.creativewallonia.be/news/~wallonia-european-creative-district-96.htm?lng=en