What is Creative Personal Branding?

A JOURNEY FROM UNCERTAINTY TO A NEW VISION

Combine knowledge & imagination to:

Always with substance, style, conviction and grace.

Why is this relevant?

THE WORLD CHANGESAND WE MUST CHANGE WITH IT!Barack Obama - 20 Januar 2009

1873 ! 1930 ! 2008

5,5% in 1950 to 20.5% in 2006WTO.org

204fifa.com

25. December 1990Tim Berners-Lee

LIFE TODAYIS LIKE A HYPERMARKET

THE GLOBAL MARKET:WHENEVER, WHEREVER, CHOICE RULES

THROUGH CONNECTIVITY AT A PACE NEVER SEEN BEFORE!BUT WHO IS CONNECTED?

Digital global market: " 2000 billionec.europa.eu/eu2020/

6.8 billionopr.princeton.edu/popclock

1.67 billionwww.internetworldstats.com

AsiaEurope

North AmericaLatin America

AfricaMiddle East

Australia

42%24%15%11%4%3%1%

www.internetworldstats.com

Priority Nr1:Smart growth – developing an

economy based on knowledge andinnovation.

ec.europa.eu/eu2020

WELCOME TO THE CREATIVE ECONOMY,THE NEW GLOBAL REALITY!

14.6 million jobsBls.gov

Countries, companies and people

Self-employed / un-employed

23 millionec.europa.eu/eu2020/

20%Nytimes.com

16-24 Years: 42,9%Nytimes.com

WE SOMETIMES FEEL WE ARE AT A PERMANENT OLYMPICS,PARTICIPATING IN ALL DISCIPLINES WITH GLOBAL COMPETITION.

Collective insecurity=Limbo-generation

SLAVE, SAVE AND RETIREIS NOT A GOOD STRATEGY!

Life-long learningSector-specific skills (horizontal)

Self-skills (vertical)European Parliament and Council

1. Communication in your mother tongue2. Communication in a foreign language

3. Mathematical competence and basic competence in science and technology

4. Digital competence5. Learnign to learn

6. Social and civic competence7. Sense of initiative and entrepreneurship

8. Cultural awareness and expressionEuropean Parliament and Council

WORK SHOULD EXPRESSDIVERSITY, EXCITMENT, OPPORTUNITY,PERSONAL GROWTH AND SATISFACTION.

MOTIVATION, EFFICIENCY AND PRODUCTIVITYWOULD BE THE LOGICAL CONSEQUENCE!

YOUR STRATEGYSPRINGS OUT OF YOUR PERSONALITY!

NOT EVERYONE CAN DO EVERY JOB!

9%ft.com

HAVING A VISIONIS LIKE HAVING A DREAM!

Vision: Reinventing work and life

THE CREATIVE ECONOMY NEEDS CREATIVE LEADERSHIP:PEOPLE WITH SUBSTANCE AND STYLE, CONVICTION AND GRACE.

WHAT IS REALLY IMPORTANT TO YOU?YOUR VALUES DEFINE YOUR MODUS OPERANDI!

CORPORATE SOCIAL RESPONSIBILITYSTART WITH INDIVIDUAL SOCIAL RESPONSIBILITY

We urgently need such change makers, creative visionaries

and leaders.

CREATIVE THINKINGIS A KILLER APPLICATION!

THE QUALITY OF CREATIVE THINKINGWILL POSITIVELY INFLUENCE THE QUALITY OF YOUR LIFE

MOST GREAT THINGS IN LIFE ARE NOT LOGICAL.

WE NEED A NEWHYBRID CREATIVE LEADERSHIP MINDSET.

INSTEAD OF AUTHORITY, WE NEED INSPIRATION, INSTEAD OF HIERARCHY WE NEED COLLABORATION, INSTEAD OF DELEGATION WE NEED PARTICIPATION.

DIVERSITYIS THE MOTHER OF CREATIVITY.

SEE DIVERSITY AS AN OPPORTUNITY.MULTICULTURAL SOCIETIES ARE THE ANSWER AND NOT THE PROBLEM.

CREATIVITYNEEDS TO BE CREATED TREE TIMES.

Creativity is the mental process of developing

ideas.Innovation

is the way you apply ideas.Design

is the form or style you give the idea.

RESEARCH IS THE TRANSFORMATIONOF MONEY INTO KNOWLEDGE,

AND INNOVATION IS THE TRANSFORMATION OF KNOWLEDGE INTO MONEY!

IN ANY CASE THE COMMUNICATION OF YOUR IDENTITY IS THE KEY DRIVER OF EFFICIENCY!

ALMOST EVERYTHING YOU CHOOSE IS NOW BRANDED.

BRANDING GAINS A NEW DIMENSION, ITS ONLINE DIMENSION FOR THE INDIVIDUAL!

THE MORE YOU RESPECT YOUR PRIVATE SPHERE, THE MORE YOU RESPECT YOURSELF!

What is Creative Personal Branding?

A JOURNEY FROM UNCERTAINTY TO A NEW VISION

Combine knowledge & imagination to:

Always with substance, style, conviction and grace.

R E F R E S H

OPPORTUNITY FAVOURSTHE PREPARED MIND!

Some day is today.

START NOW!

Jürgen Salenbacher

And, above all,

ENJOY!

Jürgen Salenbacher

THANK YOU FOR YOUR ATTENTION

© Jürgen Salenbacher, 2010. All rights reserved.

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