Download - Crowdsourcing for Bike Map Planning
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FL
AS
H M
AP
The Cincinnati Bike Flash Map Campaign: Using a
Crowdsourcing Strategy to Map Bike Routes in Cincinnati.
Gayle Foster Social Media Strategist
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Ohio-Kentucky-Indiana Regional Council of Governments
The Ohio-Kentucky-Indiana RegionalCouncil of Governments (OKI) is a
council of local governments, business
organizations and community groups committed to developing collaborative strategies to
improve the quality of life and the economic
vitality of the region.
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Ohio-Kentucky-Indiana Regional Council of Governments
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Sending emails to bicycle contacts requesting feedback on safety problems, detours, new routes, etc.
What would not work for this project.
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We did the traditional outreach method two years ago but…
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They did not workThe most effective
outreach strategywas to basically
camp out at different
bike shops and get patrons to complete a survey.
34 surveys completed.
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How did you get the idea for
crowdsourcing?
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It all started with some of the best networkers in the world!
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Kids are great at sharing experiences!
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We saw children crowded around the bike maps at a transportation fair and we listened to them explain the areas where they ride their bikes with their parents.
So we followed their lead!
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What is Crowdsourcing
“Crowdsourcing is distributed problem
solving. By distributing tasks to a large
group of people, you are able to mine collective intelligence, assess quality
and process work in parallel.”
Crowdsourcing on Freebase.com
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It all depends on what you want to do.
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It all depends on who you want to reach.
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Build the right platform and they will come.
Aaron Crary developed our platform
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• PREFERRED BICYCLE ROUTES (blue) are the preferred routes for bicycle travel. In some locations the blue route is the best of several choices in a corridor.
• USE WITH CAUTION ROUTES (yellow) require greater rider precaution because of either traffic or terrain. They may be the only suitable route in some corridors.
• NOT RECOMMENDED FOR BICYCLE TRAVEL (red) tend to have even more traffic, higher speeds, narrow pavement or poor sight distances.
• DIFFICULT LOCATIONS (red dot) are usually intersections with poor sight distance, more than four streets, high speed traffic or multiple turn lanes.
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Clear Communications that will …
Tell the storyWhy we are doing it this way What we hope to do with the
information
Define the expectationInstructions on what you want
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Share it in a video
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Share it with friends & fans
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Make it Engaging!
FLASH IT!• Give it a short life to create a sense of
urgency.• Hold contests, chat sessions and Face
time (video), Q&A, Flash Map Contests, and Webcasts.
• Sponsor community chats with Bloggers and ask them to blog on the Flash.
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Create a sense of Community
• Explain how their contribution willbenefit all bicyclists.
• Encourage people to share with others
• Exit the control. Do not try to censor, manipulate, guide, steer or coerce.
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The Flash Bike Map Team
Left: Brad Mason, Graphic Design, Don Burrell, Senior Bike Planner , Gayle Foster , Social Media Strategist, Aaron Crary Senior GIS Analyst