EDUCACIÓN PRimaria
OCTOBER
Investigación de contenido y diseño de actividades
Revisión y traducciónLorenia Valles Canales
ApoyoJulia Adriana Sotelo Chapa
Diseño de imagen institucionalSandra Isabel Moncada Ramírez
D.R. Secretaría de Educación de TamaulipasCalzada General Luis Caballero S/NC.P. 87078Fracc. Las FloresCiudad Victoria, Tamaulipas.
Coordinación de la propuestaCoordinadora local del PRONIMtra. Miriam Elizabeth Ramírez Carrizales
Responsable del área académicaYuridia Guadalupe Álvarez Zavala
Rosalva Edith Castillo FloresFrancisco Javier Rangel MurilloGabriel Isaí Ortiz PérezDelfina Madhaí Ortiz Salinas
El “Cuadernillo de Actividades Ciclo Escolar 2020-2021 Cuarto Grado de Educación Primaria” fue elaborado en el marco del Fortalecimiento a la Estrategia Aprende en Casa, por personal académico del PRONI en Tamaulipas.
ÍNDICE
OCTOBER
REFERENCIAS
Bibliográficas
Iconográficas
Activity 1: Let's talk about Advertising
Activity 2: Advertise and Advertising
Activity 3: Ways of Advertising
Activity 4: Reflect about Good and Bad Advertising
Activity 5: Exploring Advertisements
Activity 6: Exploring Advertisements
Activity 7: Ethic and Advertisements
Activity 8: Advertisements
Activity 9: Identifying the Ad Parts
Activity 10: Funny Ads!
Activity 11: Which one is better?
Activity 12: Label the Ad
Activity 13: Make Up the Ad
Activity 14: My Own Ad
Activity 15: Vocabulary
Activity 16: Media
Activity 17: Advertisements for Products
Activity 18: Advertisements for Services
Activity 19: Make an Advertisement
Activity 20: Look for Advertisements
Activity 21: Dialogue
Activity 22: Match Ads and Places
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Activity 1 Let’s talk about advertisingRead the following text and check the meaning of it with your teacher’s help.Lee el siguiente texto y revisa el significado con la ayuda de tu maestro.
Advertise and Advertising.
No matter where you look at, you will see ads or advertisements. They are everywhere: In
newspapers, in magazines, on TV, on the radio, on the internet, when you play games on
the computer, on clothing, on balloons and blimps, on… Well, they are a part of your life.
There are so many that you might not even notice them.
To advertise means to call something to the attention of the public. That can be done
in many different ways. Street vendors advertise by calling out loudly: “Bananas – 10 for 2
dollars!” Others prefer to advertise their products on posters that can be found everywhere.
Others use television and radio for that purpose. Advertisements have been around for a
long time… An important part of advertising and selling products is the idea of brands.
When you buy a particular brand, you are not just buying a product; you are buying an
identity and a lifestyle.
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Activity 2Advertise and Advertising
Answer the following questions from the text “Advertise and Advertising” in Activity 1.Responde las siguientes preguntas del texto “Advertise and Advertising” en la Actividad 1.
1. List 4 places where you can find advertisements.
2. What does advertise mean?
3. What are you buying when you buy a brand?
4. Make a list of all the brand names you usually wear.
5. Make a list of all the brand names you can think of.
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Activity 3Ways of AdvertisingWrite the numbers from the word box next to the pictures. Escribe el número de la caja de palabras al lado de cada imagen.
Word box 1. Street vendors 5. Brand name2. Poster 6. Logo3. Billboard4. Newspapers and magazines
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Activity 4
Reflect about Good and Bad Advertisements
¿Qué es lo que hace un buen anuncio? Marca algunos de los cuadros de abajo
clever interesting funny inspiring eye-catchingpowerful humorous shocking informative sexy
1. Using children in advertisements2. Promotiong alcohol on TV3. Using inappropriate clothing in advertisements.4. Comparing your products to the competitor’s products
1. What makes a good advertisement? Mark þsome of the words below.
2. Are there any types of advertising which you might find offensive ? Do you think that the advertisement practices below are acceptable?
3. Which of these statements do you agree with? Mark¿Con cuáles de las siguientes declaraciones estás de acuerdo?
ýþ
¿Hay algún tipo de anuncio que te parece ofensivo? ¿Crees que las prácticas
publicitarias de abajo son aceptables?
þ
1. People remember advertisements, not the products. 2. Advertising raises prices.3. Advertising has a bad influence on children or teenagers.4. Advertising is a form of art.
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Activity 5Exploring AdvertisementsWatch and read the next advertisements and decide if they are good or bad.Observa y lee los siguientes anuncios y decide cuáles son buenos y cuáles son malos .
No smoking area
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Activity 6Exploring Advertisements
Match the advertisement with its message or promoting idea.Une los anuncios publicitarios con la idea o el mensaje que están promoviendo .
2. Anti-smoking advocacy ad.
1. Advertising a great discount in an automatic toaster.
4. A business that delivers food to your home.
3. A spray and stencils to decorate during Christmas time.
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Activity 7Ethic and AdvertisementsRead the advertisements and think about what is wrong with them. Use the expressions from the box to write about wrong practices in advertisements. Lee los anuncios y piensa qué hay de malo en ellos. Usa las expresiones del cuadro para escribir acerca de las malas prácticas publicitarias.
Encouraging Harmful or Dangerous Practices.
Promoting unhealthy eating habits.
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Activity 8Advertisements (Ads). Parts of an Ad. Partes de un anuncio
Name of the
product.
Nombre del producto.
Image.
Imagen
Messsage/ Slogan.
Mensaje / frase
llamativa.
Companyname.
Nombre de la compañía.
Productinformation.
Información del producto.
Contactinformation
Información de contacto.
A fun breakfasteveryday!!!
/funnyflakes@funnyflakes
NUTRITION FACTS
Vocabulary /Vocabulario.
Funny
Flakes
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Activity 9Identifying the Ad parts
Look at the image, write the correct parts of the Ad, use the word bank.Mira la imagen, escribe las partes correctas del anuncio, usa el banco de palabras.
www.cocacola.com
Burbusoda
Great flavor!Sparky and fun!
Nutrition Facts
@burbusoda
/burbusoda
Product Information Slogan Contact information Name of the productCompany name Image
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Activity 10Funny Ads!
Match the advertisements with the corresponding images. Use a color code.Une los anuncios con las imágenes correspondientes. Usa un código de colores.
STINKINGet rid of deadly
food odor!
SNAILWe deliver your food as
fast as possible!
POPSICLELet the cold freeze
your brain!
RING RANGCall your friends all
day long!
FLASHIf there's an address,
we'll find it!
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Activity 11Which one is better?
Look at the advertisements, compare them and answer the questions.Observa los anuncios, compáralos y responde las preguntas.
$700 dlls
STAY UPDATED!
Smarty
Smartphone
www.smarty.com
LG
4 ME
HP
713-543-9877
1 2
1. Which advertisement is a better deal?__________________________________.
2. Which cell phone is cheaper?__________________________________.
3. Write down the slogans:
Ad 1 ________________________________.
Ad 2 ________________________________.
4. What are the name of the products:
Ad 1 ________________________________.
Ad 2 ________________________________.
5. Which product would you buy?
____________________________________.
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Activity 12Label the AdLook at the ad and complete the information.Observa el anuncio y completa la información
1. Name of the product:
________________________.
2. Contact information:
________________________.
3. Company name:
________________________.
4. Product information:
________________________.
5. Slogan:
______________________________.
Smarty
Smart phone
LG
$700 dlls
www.smarty.comStay
Updated!
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Activity 13Make up the Ad
Look at the image below, read the different parts of the product and finish the advertisement.Observa la imagen de abajo, lee las diferentes partes del producto y termina el anuncio.
Name of the
product
Contactinformation
CompanynameProduct
information
Slogan
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Activity 14
My Own Ad!
Think about an advertisement you would like to do, imagine it and write the different parts of it, draw and make a POSTER.Piensa acerca de un anuncio que quisieras hacer, imagina y escribe sus diferentes partes, dibuja y haz un POSTER.
Plan your Advertisement
Image…
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Activity 15
Vocabulary
Vocabulary. Look at the images and read.Vocabulario. Observa las imágenes y lee.
Read and complete the sentences using the vocabulary.Lee y completa las oraciones usando el vocabulario.
1) I can check my e-mail in the
2) I can read the news in the
3) I can buy a new cell phone in the
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Activity 16Media
The media keeps you informed. You can
watch news, check your e-mail, keep in
touch with people through social media
like Facebook, Twitter and Instagram.
You can also get information about
products and services for you. This
information is called advertisements.
Read and underline the correct answer.
Lee y subraya la respuesta correcta.
1) The media keeps you:
a) informed b) scared c) relaxed
2) You can keep contact with friends
through social media such as:
a) Excel b) Word c) Facebook.
3) The information about products and
services is called:
a) Blogs b) Notes c) Advertisement
Look, read and answer.Observa, lee y contesta.
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Activity 17
Advertisements for Products
Look, read and answer. Observa, lee y contesta.
Read and complete using the wordbank and the
advertisement information.
Lee y completa utilizando el banco de palabras y la información
del anuncio.
Cherry Cola!Enjoy it always!
Cherry Cola! Ideal for your meals!...
Enjoy it at picnics and family reunions!
Share it with a friend!
Enjoy it always!
Tel. 86 927 35 24
HeadlineLogo
MottoContact info Product Information
This is a product advertisement about a _______ called Cherry
_____!. Its motto is _______ ___ _______. You can get this
product in places like _________ and ______________.
The phone number to contact the company is______________
Wordbank: soda – restaurants -- supermarkets
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Activity 18Advertisements for Services
Look, read and answer.Observa, lee y contesta.
Read and complete using the wordbank and the
advertisement information.
Lee y completa utilizando el banco de palabras y la información
del anuncio.
Speedy Car Wash!Clean as new!
Services
üCar wash service.
üVacuum cleaner.
üArmor all.
Tel. 86 526 78 12
Headline LogoMotto
Contact info Service Information
This is a service advertisement about a _____ _______ called
_______ .It offers different services such as
ü_______ _____ _________.
ü_______ ____________.
ü_______ ______.
Wordbank: car wash
aa
Five stars service
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Activity 19
Make an AdvertisementDesign your own advertisement.Diseña tu propio anuncio publicitario.
Answer the questions using your advertisement
information.
Contesta las preguntas usando la información de tu anuncio.
Headline LogoMotto
Contact info Information
1).- What is the name of your product / service ? ___________.
2).- What is your contact information?____________________.
3).- Where can you get it?
a) Supermarkets b) Your home c) Stores
d) Other:___________________________________________.
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Activity 20
Look for Advertisements
Look for 5 advertisements in each type of media. Write them down.Busca 5 anuncios en cada uno de los distintos medios y escríbelos.
Newspaper ads
1. _________
2. _________
3. _________
4. _________
5. _________
Internet ads
1. _________
2. _________
3. _________
4. _________
5. _________
Radio ads
1. _________
2. _________
3. _________
4. _________
5. _________
T.V. ads
1. _________
2. _________
3. _________
4. _________
5. _________
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Activity 21Dialogue
Look and complete using the advertisement information.Observa y completa usando la información del anuncio..
DG Electronic
Store.
Computers Cell phones
T.V. Radio
Tel. 52 859 12 74 [email protected]
Carlos: Hi Ana! How are you?
Ana: Hi Carlos I’m fine thanks, but a little worried because my
________ is broken.
Carlos: Don’t worry I just saw an _____________ about a great
_________.
Ana: Really?, Where did you see it?
Carlos: I saw it in the _______. They have everything _____ % off.
Ana: Great!. My mom could buy a new _____ _____ too.
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Activity 22
Match Ads and PlacesRead and match the advertisements list with the place where they belong. Lee y relaciona la lista de anuncios publicitarios con el lugar que les corresponde.
Ads about:ØSavings in toys.ØNew videogames.ØChristmas gifts offers.
Ads about:ØSpecial dishes.ØBanquet offers.ØHome delivery service.
Ads about:ØFood savings.ØClothing offers.ØGroceries
Supermarket
Toy store
Restaurant
Referencia Bibliográfica
Referencia Iconográfica
Secretaria de Educación Pública (2017). APRENDIZAJES CLAVE PARA LA EDUCACION INTEGRAL. Lengua extranjera. Inglés. Educación Básica MÉXICO, SEP.
Santamarina Romero, E. (2016) English 4. México: FERNANDEZ editores. PRONI – SEP.
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