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Cultural Urbanism: Distinct Urban Places that Promote
Social Interaction and Create Value
Todd Meyer
SWA Group
ULI 2012 Fall Meeting
Denver, Colorado
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What is cultural urbanism?
1. Paying attention to the context
2. Understanding local preferences
3. Allowing for a diversity of users
4. Providing a variety of products
5. Taking a chance to be different
6. Establishing high-quality open space
7. Creating higher real estate value
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GUBEI GOLD STREET
SHANGHAI, CHINA
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Gubei Gold Street Shanghai, China People in China are used to higher density
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Gubei Gold Street Shanghai, China They like to spend time in the public realm
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Gubei Gold Street Shanghai, China
The values
about
community
open space are
changing
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Gubei Gold Street Shanghai, China Gathering spots instead of walls
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Gubei Gold Street Shanghai, China Multi-functional spaces for a variety of activities
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Gubei Gold Street Shanghai, China Sometimes for things we don’t anticipate
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Gubei Gold Street Shanghai, China and for things that we do…
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CTS Resort Community
SUBURBAN BEIJING, CHINA
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CTS Resort Community Suburban Beijing, China Traditional values with modern form
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CTS Resort Community Suburban Beijing, China An emphasis on social gathering places
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CTS Resort Community Suburban Beijing, China Allowing for temporary programmed events
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Landscape infrastructure as amenity…
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DUBAI MARINA
DUBAI, UAE
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Dubai Marina Dubai, UAE Designing for mixed cultures of ex-pats
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Dubai Marina Dubai, UAE Considering climate along with social values
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Tightly linked indoor and outdoor space
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Dubai Marina Dubai, UAE
Good urban places should be fun and have many things to do…
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Dubai Marina Dubai, UAE
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MARINASIDE CRESCENT
VANCOUVER, BRITISH COLUMBIA
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Marinaside Crescent Vancouver, British Columbia Leveraging waterfronts as destinations
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Marinaside Crescent Vancouver, British Columbia High-quality, linear, community open space
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Marinaside Crescent Vancouver, British Columbia Providing space for exercise and commuting
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Marinaside Crescent Vancouver, British Columbia Walking is a top priority of multi-family tenants
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Marinaside Crescent Vancouver, British Columbia Easy access to restaurants and shopping
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Marinaside Crescent Vancouver, British Columbia hot spots of social interaction that drive sales
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SANTANA ROW
SAN JOSE, CALIFORNIA
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Santana Row San Jose, California Creating a high-end destination where none existed
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Santana Row San Jose, California Farmer’s markets promote community interaction
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Santana Row San Jose, California
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Santana Row San Jose, California Vertical mixed-use makes all the difference
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Santana Row San Jose, California The space between the building and the street
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Santana Row San Jose, California The central open space attracts diverse users
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JACK LONDON SQUARE
OAKLAND, CALIFORNIA
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Jack London Square Oakland, California Re-inventing the waterfront as public open space
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Jack London Square Oakland, California A blend of promenade, plazas, lawns and planters
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Jack London Square Oakland, California A new destination that added real estate value
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Jack London Square Oakland, California Events drive awareness, leasing and sales
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Jack London Square Oakland, California Within walking distance of affordable residential
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Jack London Square Oakland, California A focus on locally grown and produced goods
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CITY CREEK CENTER
SALT LAKE CITY, UTAH
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City Creek Center Salt Lake City, Utah A new destination in the heart of downtown
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City Creek Center Salt Lake City, Utah The natural system is the prime amenity
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City Creek Center Salt Lake City, Utah Remembering our connection to the context
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City Creek Center Salt Lake City, Utah Unique, fun spaces that enhance local values
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City Creek Center Salt Lake City, Utah Investment in high-quality buildings and open space
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City Creek Center Salt Lake City, Utah Commercial provides value add to residential
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City Creek Center Salt Lake City, Utah Attracts all user groups and demographics
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City Creek Center Salt Lake City, Utah Accommodates large groups and individuals
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City Creek Center Salt Lake City, Utah Reinforces exploration and interaction
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VICTORY DEVELOPMENT
DALLAS, TEXAS
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Victory
Development Dallas, Texas
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Victory Development Dallas, Texas 72 acre Brownfield redevelopment
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Victory Development Dallas, Texas Mixed-use with a green social heart in the center
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Victory Development Dallas, Texas Urban product needs quality open space
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Victory Development Dallas, Texas
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Victory Development Dallas, Texas A combination of paved plaza and green space
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Victory Development Dallas, Texas Flexible open space adds value
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Victory Development Dallas, Texas Places to relax and get away from work
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BUFFALO BAYOU PARK
HOUSTON, TEXAS
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Buffalo Bayou Houston, Texas Underutilized space turned into a community asset
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Buffalo Bayou Houston, Texas Infrastructure: Multiple goals with every dollar
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Buffalo Bayou Houston, Texas Enhanced community image and pride
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Buffalo Bayou Houston, Texas New resources for active recreation
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Buffalo Bayou Houston, Texas Flood control, transportation, utilties
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Buffalo Bayou Houston, Texas Greater neighborhood connections
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Buffalo Bayou Houston, Texas Opportunities for exercise and fitness
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Buffalo Bayou Promenade Houston, Texas
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Great - so does it work?
1. Consider the flat national office
market trend
2. Despite 2012 office rent stagnation,
‘cultural urbanism’ cities are thriving
3. According to the Wall Street Journal
(2 October, 2012) - “Cities with growing
social networking and internet firms
from San Francisco, New York, Houston
and Austin were top performers.”
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Foundry Square
• In downtown San Francisco’s SOMA
district
• Has diverse tenants including
Internet Gaming, Kabam (tech firm),
Barclays, Gymboree, and several big
law firms
• The last of 4 buildings is now under
constructions - all spec, all cash
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Foundry Square I
330,000 SF Commercial Office
Owned by Glenborough – 400 Howard St.
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Foundry Square II
25,000 SF leased to Kabam
Orrick Building – 405 Howard Street
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Foundry Square III
290,000 SF Com. Office – LEED Gold
Owned by Tishman – 505 Howard Street
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Foundry Square IV
Value: Sold for $800 / SF in July 2012
Owned by Heitman – 555 Mission Street
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SF Mid Market
• Fast growing sub-market
• Drawing ‘cultural urbanist’ tenants
such as Twitter, Zynga, Dolby Labs
• Adjacent to Civic Center / City Hall
• 3 blocks from Powell / Union Square
• Access to BART train
• People want to be where the action is!
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Contact
Todd Meyer, RLA, CNU-A, LEED® AP
Director of Planning + Urban Design
SWA Group
1245 West 18th Street
Houston, Texas 77008 USA
+1. 832. 325. 6809. Office
+1. 713. 501. 7453. Mobile
SWA