Download - Culture, audience and technology
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Culture, Audience and Technology – the next 5 years
Nick PooleCEO, Collections Trust
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Introductions
• Nick Poole
• CEO of Collections Trust
• Chair of the International Council of Museums, UK
• Councillor of the Museums Association
• Councillor of CILIP
• Special advisor on Culture & Technology to the European Commission
• Advisor to DCMS
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The Collections Trust
• Independent UK organisation
• Campaigning for the public right to access and benefit from Collections in museums, archives, libraries and galleries
• Built around article 27 of the Universal declaration of Human Rights:
• “Everyone has the right freely to participate in the cultural life of the community, to enjoy the arts and to share in scientific advancement and its benefits.”
• http://openculture.collectionstrustblogs.org.uk• http://www.collectionstrust.org.uk• http://www.collectionslink.org.uk• http://www.culturalpropertyadvice.gov.uk
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OpenCulture
• OpenCulture is our name for the principle that culture is best when it is shared and celebrated.
• We believe that cultural identity is a right, and that culture provides a lens through which we can reflect on and understand conflict, intolerance and aggression.
• We believe that cultural organisations have a moral imperative to promote intercultural dialogue and understanding
• Our work is designed to engage with future trends and priorities in the sector and to help define a future role for cultural organisations as agents of social change and development.
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Today’s session
• Session 1: Defining Culture
• Session 2: Mapping trends
• Session 3: Thinking through implications (opportunities and challenges)
• Anything else?
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Defining Culture
• What does ‘Culture’ mean to you?
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Mapping trends
• What are the social issues emerging around Culture?
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Social issues
• At a time of crisis, both economic and ideological, people are turning to things that have depth, value and meaning, and which help them to understand the world.
• Mass unemployment and economic uncertainty risk undermining cultural identity, and political and social unrest always manifest as cultural intolerance.
• The range of consumer and leisure pursuits has expanded significantly, meaning that people have less time for culture
• “The unexamined life is not worth living” – taking time for culture, for reflection and thought is critical to mental health and welfare.
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Social issues
• The right to representation – should all belief systems be given equal weight? If not, who decides?
• The risk of the ‘single story’
• The rise and fall (and subsequent rise) of the Diversity Agenda
• Citizen Journalism and democratic culture
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Mapping trends
• What are the technological opportunities emerging around Culture?
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Technological Opportunities
• The mainstreaming of the web, and convergence of consumer electronics is leading to a more digitally-empowered population than ever
• The web in particular puts the power of mass-distribution in the hands of the creative individual
• In some ways, the social contract with the audience is being re-written
• Moving from publishing to interaction to collaboration
• Building on the principle that knowledge grows through use, the more open and reusable your material, the more it will be used to create new works
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Technological Opportunities
• Technology is changing the economic landscape in some profound ways
• The basic barriers to entry for online delivery have come crashing down
• Opening the way to 24-hour trade
• Creating digital white noise – in the web environment, differentiation and reach are the primary economic factors
• Challenges to authenticity
• Always important to remember that if you compare the history of the web to the history of print, we are still at the stage of making impressions in baked mud.
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Technological Opportunities
• Exploring some examples:
• Culture Grid – creating a channel which puts culture into mainstream services such as Google, the BBC, Channel4
• Augmented reality – Google Goggles
• The Galaxy Zoo project
• Museum of London Transport, Underground Lives
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Technological Opportunities
• Moving away from websites to applications and the flow of data
• Making the cultural experience familiar and intuitive
• Constructing a viable digital economy
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Mapping trends
• What are the economic issues emerging around Culture?
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Economic Issues
• Significant reductions in public spending on the Arts
• Merging or consolidation of national Arts & Culture organisations
• Increasing emphasis on the Creative Industries
• Returning to a culture of philanthropy
• Constraints on public leisure spend
• International art marker remains bouyant
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The future!
• We’ll be out of recession and into a period of relative stability
• People will continue to demand high-quality, meaningful cultural experiences
• The distinction between online and offline will have become less and less relevant
• Patterns of consumer behaviour will continue to fragment across a portfolio of leisure pursuits
• Audiences will come pre-loaded with an expectation of their right to participate in and interact with their cultural services
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The future!
• The Digital Divide will be bridged by mobile
• It’s unlikely you’ll need to provide the technology
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Mapping trends
• What are the implications for your organisation/practice?
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Nick PooleCEOCollections Trust
http://www.collectionstrust.org.uk
@NickPoole1@collectiontrust