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Nutrition Labeling and Claimsin
Indonesia
Tetty Helfery SihombingDirector of Food Product Standardization,
National Agency for Drug and Food Control-Republic of Indonesia
Seminar and Workshop on Nutrition Labeling, Claims and Communication Strategies for the Consumers
September 20-21, 2010 , Kuala Lumpur, Malaysia
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Outline
� Introduction
� Labeling :
Nutrition and Claims
� Communication for
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� Communication for the Consumers
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Introduction
� Food Labeling :
scientific justification,
creativity (art, communication techniques, expression),
misleading (different level of consumer’s knowledge)
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218,868,791 people/ 2005
17.504 islands/2004
1.919.440 km2
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Food Labeling
Industry
• Information about
the product
• Education to the
Consumers
• Consumer’s right
• Product’s identity
Government
• Consumer’s
protection• Education to the
consumer
• Marketing vehicle
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• Product’s identity
• Eye catching
• Decision making
protection
• Fair practice in
food trade
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Food Labeling (cont.)
� Shared responsibilities:
Food Producers
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Consumers ExpertsUniv, Codex,etc
Government
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Labeling (cont.)
Consumer’s expectations:
Food Producer’s Responsibility:
* Safety
* Quality
* Benefit
* Implementation of GMP, HACCP, ISO, etc
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Government Role:
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* Implementation of GMP, HACCP, ISO, etc
* Implementation of standards and regulations
* Research, studies
* Preparing guidelines, standards, regulations, Act/Law
* Pre-market evaluation and Post-market control with
the support of experts
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Nutrition Labeling
Guidelines on Nutrition Information Uses on Food Label - 2005
� Consumer has the right to have the truth and not
misleading information;
� Nutrition labeling is mandatory for food
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� Nutrition labeling is mandatory for food
states that the food contains vitamin, mineral and or other added nutrients; or
regulated to be enriched with vitamin, mineral and or any other nutrients.
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Peraturan
Kepala Badan
Pengawas Obat dan
Makanan RI No.
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DIREKTORAT STANDARDISASI PRODUK PANGAN
DEPUTI BIDANG PENGAWASAN KEAMANAN PANGAN DAN BAHAN BERBAHAYA
BADAN PENGAWAS OBAT DAN MAKANAN
REPUBLIK INDONESIA
2004
Makanan RI No.
HK.00.06.51.0475
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Nutrition labeling (cont.):
� Format : different target group (infant), consume with other food (cereal with milk), label space
� Expression : Per serving and Per 100 g/
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� Expression : Per serving and Per 100 g/per 100 kcal (for infant formula), percentage to RDA
� Other nutrient may state :
“Contain ..... “
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Mandatory Nutrients that must be included
in the Nutrition Information Panel :
Nutrition Labeling (cont.):
Total Energy
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Total EnergyTotal fatProteinTotal CarbohydrateSodium
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Mandatory in case :
� Energy from fat > 0,5 gram (4,5k kal) per serving
� Saturated fat > 0,5 g per serving
� Trans fatty acids > 0,5 g per serving
Claim of fat, fatty acids, cholesterol
Cholesterol >2 mg � Cholesterol >2 mg
� Dietary fiber >0,5g
� Sugars >1 g
Claim of sugars or sweetener
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Round up (calculation per serving)example:
� Energy: < 5 kcal � 0
5 – 50 kcal: 23 kcal � 25
>50 kcal: 266 kcal � 270
� Fat : < 0,5 g � 0
0,5 – 5 g: 4,2 g � 4
>5 g: 11,7 g � 12
� Protein: < 0,5 g � 0
>0,5 g: 1,2 g � 1
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Nutrition Labeling (format)
INFORMASI NILAI GIZI
Takaran saji ……. (URT) ......... (g/ml)Jumlah Sajian per Kemasan : …….
JUMLAH PER SAJIAN
Energi Total … kkal Energi dari Lemak ... kkalEnergi dari Lemak jenuh ... kkal
% AKG *
Lemak Total …. g …….. %Lemak Jenuh …. g ……… %Lemak tidak jenuh tunggal …. g Lemak tidak jenuh ganda g Lemak trans …. gKolesterol …. mg …….. %
Protein …. g …….. %Karbohidrat Total …. g …….. %
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Karbohidrat Total …. g …….. %Serat pangan …. g …….. %
Serat pangan larut …. g Serat pangan tidak larut …. g
Gula …. gGula alkohol …. g
Karbohidrat lain …. gNatrium …. mg …….. %Kalium …. mg …….. %
Vitamin A …….. % Vitamin C …….. %Vitamin lain …….. %Kalsium …….. %Zat Besi …….. %Mineral lain …….. %
* Persen AKG berdasarkan kebutuhan energi 2000kkal. Kebutuhan energi anda mungkin lebih tinggi ataulebih rendah.
Blue : mandatoryRed : mandatory with
specific requirementsGreen : voluntary
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Functional Food
� In 2005, Indonesia has established the regulation on
Functional Food.
� The definition of Functional Food :
Process food contains one or more functional
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Process food contains one or more functional
components based on scientific assessment has
certain physiological functions, beyond the basic
functionality, proven to have beneficial health effect
and has no negative effect and mentioned
approved health claims.
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Type of claim:
Nutrient Content Claim
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Nutrient Function Claim
Health Benefit Claim
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� Vitamin
� Mineral
� Sugar alcohol
� Cholin, Lesitin and
Inositol
� Carnitine and
The Functional component has approved :
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� Sugar alcohol
� Unsaturated fatty acid
� Peptide and protein
� Amino Acid
� Dietary fiber
� Prebiotic
� Probiotic
� Carnitine and
Squalen
� Isoflavon (soybean)
� Phytosterol and
Phytostanol
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Claims other than those approved by the government may be considered with submitting scientific evidence and will be assessed by Tim Mitra Bestari (peer reviewer)
� Tim Mitra Bestari (peer reviewers) is a group of experts established by the Head of the Agency to
Claims
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experts established by the Head of the Agency to conduct safety and benefit assessment
� Tim Mitra Bestari consists of Pediatricians, other Specialists, Pharmacology, Nutrition and Food Technology.
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CURRENT STATUS
Today, Indonesia is developing some
regulation such as :
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� nutrition and health claim regulations (as
revision for functional food regulation)
� Tolerance level for nutrition labeling
� Serving size/ Reference Amount
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???
* Consumer understand the information (scientific information)
* Consumers make use the nutrition labelling and
Communication for the Consumers, some concern:
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* Consumers make use the nutrition labelling and claims in selecting the food products?
* Consumer’s protection vs consumer’s education
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!!! - Needed* Survey/ Study* Consumer’s education
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