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Lux Dance India Dance 2
Case Study
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Objectives
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Strategy: The 3I approach
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How did we do it?
Identified best suited platforms for DID audience
Induced audience to interact through interesting posts
Intensified interaction through interesting content
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Platforms identified
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Creating presence
No. of Fans: 204
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Creation of Contestants’ profiles
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Live:Twitter Handle (@didtweets)
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Contestants’ Twitter Handles
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Initial posts to enthuse fans
A gradual increase in comments was noticed
with increasing fan numbers
No. of fans: 204
No. of fans: 1276
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Contests to increase engagement
Trivia about contestants was posted as text contests. Though
there were no rewards at this stage, we received a fairly good
response.
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Intensifying engagement
No. of fans: 13,825
While fans had started responding to textual contests posted, we
continued to gain more fans and better responses
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Intensifying engagement
We rode on the popularity of the contestants and masters to increase our visibility.
We used good old tagging for this
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Reaching a peak
This was how we floated inside conversations and reached a peak where every discussion post had a mention of DID in it
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Passion Flows
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Buzz over Discussion Forums
No. of Posts: 16,117
No. of Replies: 16,117
No. of Views: 1,32,343
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Added Reviews Tab
180 reviews garnered
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Twitter Handle & YouTube channel
This was done to ensure we do not lose our audience anywhere
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@didtweetsTotal no. of Replies: 150
Contests helped maintain the buzz on Twitter and the link with Facebook fan page enabled more fans on
board.Result: high levels of interaction on both platforms
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Increased engagement through live tweets from DID sets
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Overall growthDate: 24th February
Date: 26th April
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Maximum interactivity
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Facebook Fan page
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Growth on Twitter
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