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Data & CreativityWhere does the Value lie?
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1.25×10^(-22) ZB (zettabytes)
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Actual product browsed
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Never Visited
Active Users
Dormant
Time
What does Acquisition really mean?
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1 2 3 4 5 6 7 8 9 100
5
10
15
20
25
30
35
40
% of post-click Sales from NEW customers
Fashion Retailer
An effective channel for delivering New Customers…
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Matching User intent to Product Level Creative….
Promotional messaging to drive
greater interaction
Products viewed
Products recommen
ded
Branding consistent
with other activity
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Recommendations drive Sales
ClassifiedTravel
RetailFashion
82%55%78%53%
Recommended
Products viewed
Source: Criteo Q1 2011 average
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Date Optimisation
>40 days before departure
40-9 days before departure Tickets Purchase
d
London – Madrid29 Dec – 29 Jan
£75 Book Now
Peak bookin
g period
Return
Cheap flights from London - Madrid
29 Dec – 29 Jan
European Sale!
£50Return
Was £75
Book Now
Last minut
e incenti
ve
Cross-sell /
up sell
InterContinental Madrid The Westin Palace Aquaria Negresco
Book Now Book Now Book Now
Looking for Hotels in MadridFrom £59 per night incl B’fast
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Marin and Kenshoo:Ability to benchmark
and manage performance across platforms.
Cross-platform bid management
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Thank you