KARIANNE STINSON
Audit Your Page to Get a Baseline
Audit Your Page to Get a Baseline
Test for Content Type, Content Topic and Time
Test for Content Type, Content Topic and Time
Modify Your Strategy Based on Results
Audit Your Page to Get a Baseline
Data-Driven
Facebook Strategy
Content Type
Content Topic
Posting Time
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•
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W eek M onday Tuesday W ednesday Thursday Friday Saturday
9-11am PST 12-3pm PST 4-6pm PST 6-8am PST 8-10pm PST 12:30am PST
Lifestyle Product Review Product Review Product
12-3pm PST 6-8am PST 8-10pm PST 4-6pm PST 9-11am PST 2am PST
Review Lifestyle Product Lifestyle Review Lifestyle
6-8am PST 9-11am PST 12-3pm PST 8-10pm PST 4-6pm PST 4am PST
Product Review Lifestyle Lifestyle Product Review
4-6pm PST 8-10pm PST 9-11am PST 12-3pm PST 6-8am PST 6am PST
Lifestyle Product Product Review Lifestyle Review
8-10pm PST 4-6pm PST 6-8am PST 9-11am PST 12-3pm PST 8am PST
Review Product Review Lifestyle Product Lifestyle
14-Jan
21-Jan
28-Jan
4-Feb
11-Feb
Likes, 83%
Shares14%
Comments3%
Brand X
PageFB
Fans
Avg Post
Engagement%
Posts
/Week
FB Total
Actions
Followers
Avg Tweet
Engagement
%
Tweets
/ Week
Total
Actions
Brand X271,604 0.05 16 9,679 151,831 0.009 19 1,043
M/M Change 1% 20% 19% 44% 7% -47% -28% -57%
Brand X
Custom Category 838,832 0.10 20 72,839 200,474 0.011 41 3,288
M/M Change 3% -47% 6% -35% 5% 38% -12% 24%
57
Page Score
0.05%
Avg FB
Engagement
0.009%
Avg Twitter
EngagementLikes, 88%
Shares8%
Comments4%
Category
Average
64
Page Score
0.10%
Avg FB
Engagement
0.011%
Avg Twitter
Engagement
BRAND X Category
Collect
Measure
TestAnalyze
Optimize
