Download - Day 2 Session 1 SEO_Revision 2
© LocSea™ Software Development Private Limited, www.locsea.com
Day 2 Session 1 SEO Revision 2By
LocSea™ Software Development Private LimitedGoogle Partner
www.LocSea.com
On-Page Optimization – Canonicalization
© LocSea™ Software Development Private Limited
301 Redirects1. Moved a site to new domain2. Links to Outdated URLs3. IP Redirects3. http://locsea.com, http://www.locsea.com
Preferred Domain1. Google Webmaster Tools Settings →
On-Page Optimization – Canonicalization
© LocSea™ Software Development Private Limited
Remove Any Duplicate Pages
Remove Any Empty/Irrelevant Pages
On-Page Optimization – Robots.txt
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User-agent: *
Disallow: /private
Disallow: /thankfyou
On-Page Optimization – Domain Authority & Page Authority
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http://moz.com/learn/seo/domain-authority
PageRank is an algorithm used by the Google web search engine to rank websites in their search engine results. PageRank was named after Larry Page[1], one of the founders of Google. PageRank is a way of measuring the importance of website pages. According to Google:
PageRank works by counting the number and quality of links to a page to determine a rough estimate of how important the website is. The underlying assumption is that more important websites are likely to receive more links from other websites.
On-Page Optimization – PageRank
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Google Algorithms
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Panda: Content Based
Penguin: Link Based
Humming Bird: Conversational Search
Pigeon: Local Search