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Denieuwe marketingen sales
22september 2016@lauranuhaan@theandetagroup
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Ongelimiteerd
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Klant 2.0 heeft al het geschreeuw uitgezet
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Poll
Inwelkemateisjouwmarketing/salesveranderdindelaatste 2jaar?
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Het gaat omde juiste boodschapop de juiste tijdvia het juiste kanaalmet de juiste deviceaan de juiste persoon!
+ + =+
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Meer dan 1 miljoen B2B sales mensen worden overbodig in 2020*
-25%
-33% -15%
+10%
B2BSalesArchetypesobv *Forrester onderzoek
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Meer dan 1 miljoen B2B sales mensen worden overbodig in 2020*
-25%
-33% -15%
+10%
B2BSalesArchetypesobv *Forrester onderzoek
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You sell more if you stop selling!
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1.ALIGN
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Flipdefunnel:AccountBased Marketing
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www.webpower.nl [email protected]:0342-423262 @webpower
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19
64%vanbedrijven geeftaan dat ze hunklanten goedbegrijpen
24%vandeklantenishetdaarmeeeens
2.KENJEKLANT
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Poll
Hoegoed kenjedeonlinebuyingjourneyvanjebelangrijksteklantgroep?
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MSweezey
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4.Identificeer
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4.Identificeer
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24MSweezey
3.ENGAGE
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Emotioneel-------------------Rationeel
Vermaak(virals,spelletjes,quiz_
Inspireer(reviews,
endorsements,quotes)
Onderricht(trendrapporten,
artikelen)
Overtuig(datasheets,webinars,case
studies)
Bekendheid------------------------------Actie
70%zoekt contentinvroege fase koopproces
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4.MIX
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Owned
Paid
Earned
high lowControl
customers
Interested
Superfan
Benutcontent
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AlignSalesProces methetKOOPPROCES
Shifting Buyer Concerns.Bron:Customercentric Selling, the NAROgroup
5.NURTURE
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6.WEESAGILE
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Omarmtechnology7.OMARMTECHNOLOGIE
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Poll
Hoetechsavy isjouwmarketing/salesafdeling?
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Laura @andeta [email protected]