Download - DECA
DECADECA
An AssociationAn Association
of Marketing Studentsof Marketing Students
DECADECAAn educational youth organization designed for students enrolled in Marketing Education and is an integral part of the total ME program
LOCAL – Chapter
STATE – Association
NATIONAL– The Club
You are a MEMBER of the Any High School Chapter of the Tennessee Association of DECA
11stst National Conference National Conference
•Peabody Hotel
•Memphis, TN
•1947
Tennessee – The Birthplace of DECA
DECA EmblemDECA EmblemVOCATIONAL UNDERSTANDING
First-hand knowledge of merchandising, management marketing, career opportunities
CIVIC CONSCIOUSNESS
Learning to recognize ones obligations to the community in which one lives
SOCIAL INTELLIGENCE
Learning to develop poise and social graces and become aware of the social environment through DECA social events
LEADERSHIP DEVELOPMENT
Giving students the opportunity to participate in many activities designed to teach them to be leaders and followers
DECA Colors
BLUE
GOLDNational Publication
DECA Dimensions
State Publication
DECA Dialogue
National Tagline:
DIVISIONSDIVISIONS
High SchoolHigh School
Delta Epsilon ChiDelta Epsilon Chi– Junior College Community Junior College Community
College enrolled in post College enrolled in post secondary programs of secondary programs of merchandising, marketing merchandising, marketing and managementand management
CollegiateCollegiate– College or university College or university
students preparing for students preparing for careers as teacher-careers as teacher-coordinators and DECA coordinators and DECA chapter advisorschapter advisors
ProfessionalProfessional– Chapter advisors, state Chapter advisors, state
advisors, parents, advisors, parents, supervisory personnel, supervisory personnel, board of education’s board of education’s members, local and state members, local and state advisory committee advisory committee membersmembers
AlumniAlumni– Membership after HS or Membership after HS or
College graduationCollege graduation
TennesseeTennessee
Tennessee
East
Region 5 & 6
Middle
Region 3 & 4
West
Region 1 & 2
State President
State Secretary
East Vice-President
Middle Vice-President
West Vice-President
National RegionsNational Regions
North Atlantic
NR Vice President
Includes Canada
SouthernSR Vice President
Includes Tennessee
CentralCR Vice President
Western Region
WR Vice President
Germany, Guam, Puerto Rico
National President
VocabularyVocabulary
Marketing Education – the class; one is a marketing Marketing Education – the class; one is a marketing STUDENTSTUDENTDECA – the youth organization; one is a DECA memberDECA – the youth organization; one is a DECA memberDECA, INC – Legal entityDECA, INC – Legal entityDECA Board – Sets policy and is appointed by DECA IncDECA Board – Sets policy and is appointed by DECA IncNAB – National Advisory Board – Donor BusinessesNAB – National Advisory Board – Donor BusinessesILC – International Leadership Conference National ILC – International Leadership Conference National conferenceconferenceICDC – International Career Development ConferenceICDC – International Career Development ConferenceHeadquarters – Reston, VAHeadquarters – Reston, VA
Program of WorkProgram of Work
A plan for the local chapter including well-A plan for the local chapter including well-rounded and diversified activities that will rounded and diversified activities that will accomplish the goals of the Chapter.accomplish the goals of the Chapter.– Vocational UnderstandingVocational Understanding– Leadership DevelopmentLeadership Development– Civic ConsciousnessCivic Consciousness– Social UnderstandingSocial Understanding
Vocabulary UsageVocabulary Usage
Conferences not conventionsConferences not conventionsAdvisors not sponsorsAdvisors not sponsorsChapters not clubsChapters not clubsCompetitive events not contestsCompetitive events not contestsSales projects not fund-raising activitiesSales projects not fund-raising activitiesChapter activities manual not scrapbookChapter activities manual not scrapbookME student not memberME student not memberDECA member not studentDECA member not student
Competitive EventsCompetitive EventsIndividual Series EventsIndividual Series Events
Apparel and Accessories Marketing Series, AL
Sponsored by J.C. Penney Company, Sponsored by J.C. Penney Company, Inc.Inc.Apparel and Accessories Marketing Series, ML
Sponsored by J.C. Penney Company, IncSponsored by J.C. Penney Company, Inc..Business Services Marketing SeriesFood Marketing Series, ALSponsored by Safeway, Inc.Sponsored by Safeway, Inc.Food Marketing Series, MLSponsored by Safeway, Inc.Sponsored by Safeway, Inc.Full Service Restaurant Management SeriesMarketing Management SeriesQuick Serve Restaurant Management SeriesRetail Merchandising Series, ALSponsored by SEARSSponsored by SEARSRetail Merchandising Series, MLSponsored by SEARSSponsored by SEARSVehicles and Petroleum Marketing Series
Sponsored by National Automotive Parts Sponsored by National Automotive Parts AssociationAssociation
Management Team Decision Management Team Decision Making EventsMaking Events
E-commerce Management Team Decision Making Event
Financial Analysis Management Team Decision Making Event
Hospitality Services Management Team Decision Making EventSponsored by Marriott International, Inc.
Sports and Entertainment Marketing Sports and Entertainment Marketing Management Team Decision Making Management Team Decision Making EventEventSponsored by Northwood UniversitySponsored by Northwood University
Travel and Tourism Marketing Management Team Decision Making Event
Marketing Marketing Research EventsResearch Events
Business and Financial Services Marketing Research EventFood Marketing Research Event
Sponsored by Safeway, Inc.Sponsored by Safeway, Inc.
General Marketing Research EventHospitality and Recreation Marketing Research Event
Sponsored by South-Sponsored by South-Western, ThomsonWestern, Thomson
Retail Marketing Research Event
Marketing Marketing Representative Representative EventsEvents
Advertising Campaign
EventFashion Merchandising Promotion Plan
Sponsored by The Fashion Sponsored by The Fashion Institute of Design & Institute of Design & MerchandisingMerchandising
Technical Sales Event
Business Management and Business Management and Entrepreneurship EventsEntrepreneurship Events
E-commerce Business Plan EventEntrepreneurship Written Event
Sponsored by Ewing Marion Sponsored by Ewing Marion Kauffman FoundationKauffman FoundationInternational Business Plan EventEntrepreneurship Participating Events– Creating an Independent Creating an Independent
Business – Sponsored by Business – Sponsored by Ewing Marion Kauffman Ewing Marion Kauffman Foundation Foundation
– Creating a Franchising Creating a Franchising Business – Sponsored by Business – Sponsored by The International Franchise The International Franchise Association Educational Association Educational Foundation, Inc.Foundation, Inc.
Chapter Team EventsChapter Team Events
Civic Consciousness ProjectSponsored by Seven Up (a Sponsored by Seven Up (a divisiondivisionof Dr Pepper/Seven Up, Inc.)of Dr Pepper/Seven Up, Inc.)
Creative Marketing Project
Entrepreneurship Promotion Entrepreneurship Promotion ProjectProject
Learn and Earn ProjectLearn and Earn ProjectSponsored by Otis Sponsored by Otis Spunkmeyer, Inc.Spunkmeyer, Inc.
Special ActivitiesSpecial Activities
DECA Quiz Bowl7 UP ChallengeDECA Quiz Bowl7 UP ChallengeSponsored by Seven Up (a divisionSponsored by Seven Up (a divisionof Dr Pepper/Seven Up, Inc.)of Dr Pepper/Seven Up, Inc.)
Virtual Business ChallengeVirtual Business ChallengeSponsored by Knowledge MattersSponsored by Knowledge Matters
Stock Market GameStock Market GameSponsored by NASDAQ and The Sponsored by NASDAQ and The Foundation for Investor EducationFoundation for Investor Education
Regional CompetitionRegional Competition
$15$15
State CompetitionState Competition
$65$65
International CompetitionInternational Competition
$115$115
A Feeling of AccomplishmentA Feeling of Accomplishment
PRICELESSPRICELESS
Some organizations don’t offer Some organizations don’t offer memories…memories…
For one that does, become a part For one that does, become a part of DECAof DECA