![Page 1: Deckchair, Education case study: The Queen's Foundation, Theological College](https://reader033.vdocuments.net/reader033/viewer/2022052621/557e0723d8b42a16408b4bfa/html5/thumbnails/1.jpg)
How did we helpThe Queenʼs Foundation?
![Page 2: Deckchair, Education case study: The Queen's Foundation, Theological College](https://reader033.vdocuments.net/reader033/viewer/2022052621/557e0723d8b42a16408b4bfa/html5/thumbnails/2.jpg)
“ The old site was out of date and sent wrong messages about us.
We needed to turn an internally-geared site into one that was far more user-friendly.”
Dave Allen, Director of Studies
![Page 3: Deckchair, Education case study: The Queen's Foundation, Theological College](https://reader033.vdocuments.net/reader033/viewer/2022052621/557e0723d8b42a16408b4bfa/html5/thumbnails/3.jpg)
We spent 1.5 days with Queenʼs... • 1 night in the halls of residence• breakfast with the staff• a lecture with the students• time with the Principal & Director of Studies
...building an understanding of their college.
![Page 4: Deckchair, Education case study: The Queen's Foundation, Theological College](https://reader033.vdocuments.net/reader033/viewer/2022052621/557e0723d8b42a16408b4bfa/html5/thumbnails/4.jpg)
We defined their web presence with...
• a structural site map• defined page layouts• content strategy
![Page 5: Deckchair, Education case study: The Queen's Foundation, Theological College](https://reader033.vdocuments.net/reader033/viewer/2022052621/557e0723d8b42a16408b4bfa/html5/thumbnails/5.jpg)
What was the solution?Inject personality and vibrancy - representthe beliefs and life at Queenʼs
![Page 6: Deckchair, Education case study: The Queen's Foundation, Theological College](https://reader033.vdocuments.net/reader033/viewer/2022052621/557e0723d8b42a16408b4bfa/html5/thumbnails/6.jpg)
What was the solution?Get across their key messages
![Page 7: Deckchair, Education case study: The Queen's Foundation, Theological College](https://reader033.vdocuments.net/reader033/viewer/2022052621/557e0723d8b42a16408b4bfa/html5/thumbnails/7.jpg)
What was the solution?Create key user-journeys based on the visitor
![Page 8: Deckchair, Education case study: The Queen's Foundation, Theological College](https://reader033.vdocuments.net/reader033/viewer/2022052621/557e0723d8b42a16408b4bfa/html5/thumbnails/8.jpg)
What was the solution?Re-focus the site based on the needsof the people visiting
![Page 9: Deckchair, Education case study: The Queen's Foundation, Theological College](https://reader033.vdocuments.net/reader033/viewer/2022052621/557e0723d8b42a16408b4bfa/html5/thumbnails/9.jpg)
What was the solution?Give Queenʼs full control over their site, with user-friendly content management systemExpressionEngine.
![Page 10: Deckchair, Education case study: The Queen's Foundation, Theological College](https://reader033.vdocuments.net/reader033/viewer/2022052621/557e0723d8b42a16408b4bfa/html5/thumbnails/10.jpg)
What are the results so far?300% increase in student applications
50% increase inunique visitors
Improved rankingin Google
![Page 11: Deckchair, Education case study: The Queen's Foundation, Theological College](https://reader033.vdocuments.net/reader033/viewer/2022052621/557e0723d8b42a16408b4bfa/html5/thumbnails/11.jpg)
“ Weʼd go with Deckchair if wewere doing it all over again.
Weʼre very happy with the site,and - bottom line - applications fromoutsiders have increased this year.”
Dave Allen, Director of Studies
![Page 12: Deckchair, Education case study: The Queen's Foundation, Theological College](https://reader033.vdocuments.net/reader033/viewer/2022052621/557e0723d8b42a16408b4bfa/html5/thumbnails/12.jpg)
Do you need to engageyour audience better?
Get in touch to see how we can help.
Contact us now