Chris Brown ft. Lil Wayne & Tyga “Loyal” Deconstruction.

“Loyal” was published on March 24th 2014; by the 26th June 2014 it had reached 86,933,038 views. The music video is based on woman and them not being loyal.

Sound:

The music video starts with being quiet and an old stereo being placed down on the ground and then being turned on, with the music then playing.

Mise-en-scene:

The video then shows Lil Wayne, his appearance such as his tattoos suggest the type of music the music video is based on. Especially the tattoos

represent what type of character the artist is. The location that the music video is performed in suggests a shopping center where woman are walking past, this links with the connotation of the music video being about woman, the fact that the artists video is based within a public place suggests that they are more normal and can be related to by others. All the women within the music video are

dressed in high heels with clothing that shows off their body which also links to the connotation of them not being loyal. Within the music video the title of the song is in the back ground to show the title of the video. The title is placed with lights that make it stand out more, the title is in green while the background behind the title is red, the goes with the connotation of woman being passionate or dangerous. The music video also contains images of a character smoking which links with the suggestion and connotation of what the artists of the music video are like. The lighting and saturation in the video is bright and gives a warm feeling towards the video.

The use of when the artist Tyga begins to sing/rap uses a clip of him with a baby tiger; this can link with the connotation of the artist’s name.

Camera Work:

The camera work within the “Loyal” video uses many different techniques to show the artists which suggest what the music is, it uses techniques such as close ups and medium long shots to show the artists appearance. It also uses a range of shots such as low or worm’s eye shots. They use crane shots that can be based in front of that artists and then is then raised above the artists. This

makes the music video more interesting and links with the rhythm of the music. The use of tracking and using crane shots allows the viewer to see the location that the music video is set in.

Editing: